延安地域文化在旅游纪念品中的设计与应用研究

发布时间：2018-05-18 06:16

本文选题：延安地域文化 + 旅游纪念品　；参考：《延安大学》2017年硕士论文

【摘要】：近年来,旅游纪念品受到设计界人士的关注,出现了对旅游纪念品的研究热潮。延安也不例外,新的旅游纪念品随着研究热潮相继出现。尽管如此,延安的旅游纪念品整体上依然存在严重的同质化现象、地域文化特征的不明显以及设计不到位等问题。事实上,地域文化在旅游纪念品设计中的应用已被大家广泛认可,但是如果只注重地域文化在旅游纪念品设计中的应用,而缺少正确的设计方法做指导,依然无法设计出优秀的旅游纪念品。因此在设计旅游纪念品时,既要考虑对地域文化的应用,同时也要注重设计方法的使用。本文的研究目的在于,通过研究延安地域文化的内涵与形式,在设计事理学方法论的指导下,探索延安地域文化在旅游纪念品中的设计与应用,进而促进延安地区旅游纪念品的发展。全文共分为四个部分,用延安地域文化的应用和设计事理学的指导重新审视旅游纪念品的设计。其中旅游纪念品的设计,既是研究的重点,也是研究的难点。文章首先对延安地域文化和旅游纪念品进行概要分析,并推论出旅游纪念品设计的关键在于地域文化元素的融入;依据柳冠中教授提出的设计事理学方法论重新界定旅游纪念品设计中的“人”、“物”和“事”,以及三者之间的关系,进而为旅游纪念品的设计方法提供理论指导;通过基本视觉元素和情感视觉元素两个方面,归纳出延安地域文化应用于旅游纪念品设计中的具体内容,形成将延安地域文化应用于旅游纪念品设计中的方法;最后以延安地域文化为背景,以设计事理学理论为指导,设计并完成两个案例,用以验证论文研究理论方法的可行性。
[Abstract]:In recent years, tourism souvenirs have attracted the attention of designers, and there has been an upsurge in the research of tourist souvenirs. Yan'an is no exception, new tourist souvenirs have emerged along with the research boom. However, the tourist souvenirs in Yan'an still have some problems, such as serious homogeneity, inconspicuous regional cultural characteristics and inadequate design. In fact, the application of regional culture in the design of tourist souvenirs has been widely recognized, but if we only pay attention to the application of regional culture in the design of tourist souvenirs, there is a lack of correct design methods to guide them. Still unable to design excellent tourist souvenirs. Therefore, when designing tourist souvenirs, we should not only consider the application of regional culture, but also pay attention to the use of design methods. The purpose of this paper is to explore the design and application of Yanan regional culture in tourist souvenirs by studying the connotation and form of Yanan regional culture, and under the guidance of the methodology of design science. And then promote the development of tourist souvenirs in Yan'an area. This paper is divided into four parts, and re-examine the design of tourist souvenirs with the application of Yan'an regional culture and the guidance of design science. The design of tourist souvenirs is not only the focus of the research, but also the difficulty of the research. Firstly, the paper analyzes the regional culture and tourist souvenirs in Yan'an, and concludes that the key to the design of tourist souvenirs lies in the integration of regional cultural elements. According to the methodology of design science proposed by Professor Liu Guanzhong, the author redefines the relationship between "person", "thing" and "thing" in the design of tourist souvenirs, and then provides theoretical guidance for the design method of tourist souvenirs. Through the two aspects of basic visual elements and emotional visual elements, this paper summarizes the concrete contents of Yanan regional culture applied to the design of tourist souvenirs, and forms the method of applying Yan'an regional culture to the design of tourist souvenirs. Finally, under the background of Yan'an regional culture and guided by the theory of design science, two cases are designed and completed to verify the feasibility of the theoretical method.
【学位授予单位】：延安大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G127;F592.7

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