QJ集团公司旅游地产发展战略研究

发布时间：2018-05-18 21:01

本文选题：QJ集团 + 旅游地产　；参考：《西北大学》2014年硕士论文

【摘要】：QJ集团于2011年元月成立,是陕西省旅游集团有限公司的下属公司,该公司属于国有控股的综合型企业,主营业务为旅游地产及现代化农业种植等项目的开发。2009年年底,我国颁布了《国务院关于推进西安国际旅游城市建设发展的若干意见》(下文统称((意见》),这预示着西安国际旅游城市的全面建设已经成为国家的整体规划。2010年6月8日,国家发改委又对《西安国际旅游城市建设发展规划纲要》给予了通过,这标示着该城市的国际旅游建设全面进入了实施阶段。目前,陕西经济社会的发展已经开始了新的历程,旅游、房地产开发以及多种服务行业正在飞速发展。在国际旅游城市建设的宏图下,陕西旅游业基于多样性旅游度假需求,其发展更加迅速,尤其是旅游地产业的发展速度更加令人惊喜,这也成为了QJ集团旅游地产业得到全面发展的最根本保证。全文从QJ集团旅游地产的发展着手进行分析和探讨,第一章对其发展背景、目的、存在意义、理念及研究使用方法进行了一一的阐述；第二章对旅游地产、战略管理模式、SWOT理论等内容做了细致深入的分析和探讨,并在此基础上为下文做了铺垫；第三章将该集团面对的内外战略状况进行了详细的解析；第四章对QJ集团旅游地产战略的实施做了分析；第五章对该集团旅游地产战略的保障措施讲述,基于此期盼QJ集团旅游地产业能够蓬勃发展。笔者经过对QJ集团旅游地产的详细分析,确定了：第一,基于西安建设国家旅游城市及其确立后QJ集团的内外部战略环境的一系列变化,通过SWOT理论等诸多理念,对正确的发展战略做了重新的优化及确定。第二,通过制定全面的发展策略并对其进行实施,使QJ集团稳步发展。第三,基于QJ集团旅游地产发展策略的制定和实施所获取的经验,可以将其运用于其它相关公司的发展模式中去。
[Abstract]:QJ Group, founded in January 2011, is a subsidiary of Shaanxi Tourism Group Co., Ltd., which is a state-controlled comprehensive enterprise engaged in the development of tourism real estate and modern agricultural planting projects. China promulgated the State Council's opinions on promoting the Construction and Development of Xi'an International Tourism City (hereinafter referred to as "Xi'an International Tourism City"), which indicates that the overall construction of Xi'an International Tourism City has become the overall plan of the country. June 8, 2010, The National Development and Reform Commission has also adopted the outline of Xi'an International Tourism City Construction and Development Plan, which indicates that the international tourism construction of this city has entered an overall implementation stage. At present, Shaanxi economic and social development has begun a new process, tourism, real estate development and a variety of service industries are rapidly developing. Under the grand plan of building an international tourist city, Shaanxi's tourism industry has developed more rapidly, especially in the tourism real estate industry, which is based on a variety of tourist vacation needs. Especially, the speed of the development of the tourism real estate industry is even more surprising. This also became the QJ group tourism real estate industry to get comprehensive development of the most fundamental guarantee. This paper analyzes and discusses the development of tourism real estate in QJ Group. The first chapter expounds the background, purpose, meaning, concept and research methods of tourism real estate. The strategic management model SWOT theory and other contents of the detailed analysis and discussion, and on this basis for the following to do a foreshadowing; the third chapter will be faced with the internal and external strategic situation of the group for a detailed analysis; The fourth chapter analyzes the implementation of QJ Group's tourism real estate strategy, and the fifth chapter describes the safeguard measures of QJ Group's tourism real estate strategy. Based on this, we hope that QJ Group's tourism real estate industry can flourish. Based on the detailed analysis of QJ Group's tourism real estate, the author determines the following: first, based on a series of changes in Xi'an 's construction of national tourism city and the internal and external strategic environment of QJ Group after its establishment, through the SWOT theory and many other ideas, The correct development strategy has been re-optimized and determined. Second, QJ Group develops steadily by formulating comprehensive development strategy and implementing it. Thirdly, based on the experience gained in the formulation and implementation of QJ Group's tourism real estate development strategy, it can be applied to the development model of other related companies.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F592;F272

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