CVM评价森林景区游憩价值的内容效度检验——以福州国家森林公园为例

发布时间：2018-05-19 11:00

本文选题：CVM + 森林景区　；参考：《林业经济问题》2017年03期

【摘要】：基于抗议支付视角,以福州国家森林公园为例,通过建立Mlogit模型检验CVM评价森林景区游憩价值的内容效度,并利用Logit模型对抗议支付的影响因素进行识别。结果表明:游客的"零支付"类型能有效地被关键变量识别出来,说明游客能够较好地理解问卷内容,从某种角度上可以认为CVM在评估森林景区的游憩价值中具有较好的内容效度。游客个人收入、距离、性别以及年龄均对"抗议支付"产生了不同的影响。Logit模型预测"抗议支付"的正确概率仅为69.4%,影响"抗议支付"的重要因素还有待进一步识别和验证。
[Abstract]:Based on the perspective of protest payment, this paper takes Fuzhou National Forest Park as an example to test the content validity of CVM in evaluating the recreational value of forest scenic spots by establishing Mlogit model, and using Logit model to identify the influencing factors of protest payment. The results show that the "zero payment" type of tourists can be effectively identified by key variables, indicating that tourists can better understand the contents of the questionnaire. From a certain point of view, it can be concluded that CVM has better content validity in evaluating the recreational value of forest scenic spots. Personal income, distance, sex and age all have different effects on "protest payment". Logit model predicts that the correct probability of "protest payment" is only 69.4, and the important factors that influence "protest payment" need to be further identified and verified.
【作者单位】：福建农林大学管理学院(旅游学院);
【基金】：福建省自然科学基金资助项目(2015J01280)
【分类号】：F592.7;S788.2

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