全域旅游背景下的“智慧崂山”发展研究

发布时间：2018-05-21 00:40

本文选题：全域旅游 + 智慧景区　；参考：《青岛大学》2017年硕士论文

【摘要】：2016年全国旅游工作会议上,国家旅游局局长李金早提出将全域旅游作为新时期的旅游发展战略。崂山风景区作为国家首批5A级景区,近年来按照国家、省、市发展全域旅游、创建文化旅游品牌等改革创新部署要求,大力发展全要素旅游产业,相继实施了十大重点工程和七大品质升级行动,大力推进景区社区融合发展,构筑了全域旅游新格局。论文以崂山风景区为研究对象,采用了文献研究、图表分析与案例研究等方法,结合当前全域旅游与智慧景区建设的理论与研究成果,从多个方面分析了当前崂山风景区发展仍然存在的问题。旅游业发展到现在,已经到了全民游和个人游、自助游为主的全新阶段,为了适应这一新形势,作者提出了全域旅游背景下新的“智慧崂山”信息系统的框架,主要阐述了综合管理信息平台、门禁票务、森林防火、市场营销、综合执法、客服热线六个部分的建设与更新方案,旨在充分利用信息化手段,服务管理者和游客,给游客带来更好的旅游体验。论文所提到的发展框架与方案思路不仅适用于崂山风景区,希望能给其它旅游风景区的发展提供借鉴。
[Abstract]:At the National Tourism work Conference in 2016, Li Jinzao, the director of the National Tourism Administration, put forward the strategy of taking global tourism as the tourism development strategy in the new era. Laoshan Scenic spot is the first 5A-grade scenic spot in the country. In recent years, in accordance with the requirements of national, provincial and municipal development of global tourism, the establishment of cultural tourism brand and other reform and innovative deployment requirements, Laoshan Scenic spot has vigorously developed the all-factor tourism industry. Ten key projects and seven quality upgrading actions have been carried out in succession to promote the development of community integration in scenic areas and to construct a new pattern of tourism in the whole region. This paper takes Laoshan scenic spot as the research object, adopts the methods of literature research, chart analysis and case study, and combines the theory and research results of the construction of global tourism and intelligent scenic spot. The problems existing in the development of Laoshan Scenic spot are analyzed from many aspects. In order to adapt to this new situation, the author puts forward the framework of a new information system of "intelligent Laoshan" under the background of global tourism. This paper mainly expounds the construction and renewal scheme of six parts of integrated management information platform, entrance ticket control, forest fire prevention, marketing, comprehensive law enforcement, customer service hotline, in order to make full use of the means of information, service managers and tourists. Give tourists a better travel experience. The development framework and scheme mentioned in this paper are not only suitable for Laoshan scenic spot, but also can be used for reference for the development of other scenic spots.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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