斯洛伐克对中国旅游市场开发研究

发布时间：2018-05-23 11:11

本文选题：需求 + 旅游市场　；参考：《北京交通大学》2014年硕士论文

【摘要】：中国和斯洛伐克是传统的友邦,无论在经济还是文化方面都拥有良好的合作传统,斯洛伐克具有丰富的旅游资源,风景秀丽,文化独特,是旅游的圣地。虽然在旅游业的合作尚处在萌芽阶段,但是可以看到了两国间未来合作的巨大前景,笔者选取这个课题进行研究具有重要的意义,不仅能促进斯洛伐克旅游业对中国市场的开发,也能促进斯洛伐克旅游业的发展和两国的外交关系。笔者运用了调查法和文献法进行研究,主要是从旅游需求的角度出发,研究斯洛伐克对中国旅游市场的需求以及中国旅游市场的特征,最终分析斯洛伐克对中国旅游市场开发存在的问题,提出斯洛伐克根据中国游客需求对中国旅游市场进一步开发的措施。最终,通过对斯洛伐克对中国旅游市场的开发分析,可以发现中国旅游市场有巨大的潜力,但是斯洛伐克队中国旅游市场的开发存在很多的问题,比如宣传不到位,不能正确的把我中国游客的需求和品牌效应不好等,斯洛伐克应该从旅游市场需求的角度出发,把握好中国旅游市场的旅游的时空分布规律、旅游偏好选择和游客流向,有利于选准目标市场,进行有重点、分层次的开发,以达到拓展入境旅游市场的目的,最终促进埃洛伐克和中国旅游的全面协调发展。
[Abstract]:China and Slovakia are traditional friends, both in economic and cultural aspects have a good tradition of cooperation, Slovakia has rich tourism resources, beautiful scenery, unique culture, tourism is the Holy Land. Although the cooperation in the tourism industry is still in its infancy, it can be seen that the future cooperation between the two countries has great prospects. It is of great significance for the author to select this topic for study. It can not only promote the development of the Chinese market in Slovakia's tourism industry, but also promote the development of Slovakia's tourism industry and the diplomatic relations between the two countries. The author uses the investigation method and the literature method to carry on the research, mainly from the tourism demand angle, studies the Slovakia to the Chinese tourism market demand and the Chinese tourism market characteristic, Finally, this paper analyzes the problems existing in the development of Chinese tourism market in Slovakia, and puts forward some measures to further develop the tourism market in China according to the demand of Chinese tourists. Finally, by analyzing the development of the Chinese tourism market in Slovakia, we can find that the Chinese tourism market has great potential. However, there are many problems in the development of the Chinese tourism market of the Slovak team, such as lack of publicity. We cannot correctly put the demand of Chinese tourists and the bad brand effect, etc. Slovakia should proceed from the perspective of the demand of the tourist market, grasp the space-time distribution law of tourism in China's tourism market, tourism preference choice and tourist flow, etc. It is propitious to select the target market and carry on the key and hierarchical development in order to expand the inbound tourism market and finally promote the overall and coordinated development of Elovac and Chinese tourism.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6

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