基于旅游数字足迹的三亚—西沙航线游客满意度研究

发布时间：2018-05-23 22:58

本文选题：旅游数字足迹 + 文本分析法　；参考：《海南大学》2017年硕士论文

【摘要】：随着国内旅游业的飞速发展,旅游市场逐渐成熟,旅游目的地游客满意度成为学者和旅游者的关注热点。互联网和人们的生活的密切度越来越紧密,已经成为人们获取信息传递信息的重要平台,具有重要的意义。为了进一步了解旅游者对三亚——西沙航线的体验感想,提升三亚——西沙航线的游客满意度,本文基于旅游数字足迹理论和游客满意度理论,从携程网、同程网、蚂蜂窝上选取2013年至2017年关于三亚——西沙航线的游客游记,并且以游记的内容和已有的相关研究为基础确定指标因素,运用定性和定量相结合的方法对三亚——西沙航线游客满意度进行测量,根据评价结果来看,三亚——西沙航线的游客满意度较高,这表明旅游者对三亚——西沙航线总体感觉良好,对这次行程较为满意。同时再次依据满意度的测评结果,分析了三亚——西沙航线存在的问题,并且针对性的提出了改进方向和建议,希望能够为西沙群岛旅游业更好地发展提供动力,为西沙旅游相关的政策的制定提供依据。论文主要分为以下几个步骤:①对相关文献进行回顾总结,对满意度理论和旅游数字足迹理论进行梳理,说明利用旅游数字足迹理论来研究三亚——西沙航线满意度的合理性可行性;②基于以往的研究基础,结合专家、老师、同学的建议,分析三亚——西沙航线游客满意度的影响因素,构建三亚——西沙航线游客满意度的测评指标体系,立足于旅游数字足迹这一新的研究视角,从携程网、同程网以及蚂蜂窝上,筛选出130篇以三亚——西沙航线为主题的游记,作为研究样本,并对样本进行分析、打分。③根据打分结果并结合IPA分析法,对三亚——西沙航线各C级指标进行细分,得出优势指标和需要改进提升的指标,针对三亚——西沙航线的实际情况,提出相应的提升对策。研究结果证明,由网络游记测量得出的游客满意度结果具有科学性和研究价值,通过高频词的提取可以获得游客旅程中的主要关注点和较为真实的旅游感受,满意度的测量结果能够作为学术研究的研究基础。通过内容分析法和IPA分析法的运用,将网络游记这种定性资料,转化为定量的数据,在前人研究的基础上证明这种方法在理论上和实践上都是可行的,最终也能得到有意义有价值的结论。
[Abstract]:With the rapid development of domestic tourism, the tourism market is gradually mature, tourist satisfaction has become a hot topic for scholars and tourists. The closeness of the Internet and people's lives has become an important platform for people to obtain information and transmit information, which is of great significance. In order to further understand the tourists' experience of the Sanya Xisha route and enhance the tourist satisfaction of the Sanya Xisha route, this paper based on the tourism digital footprint theory and the tourist satisfaction theory, from Ctrip, the same Cheng net, On the Grasshopper Honeycomb, tourist travel notes on the Sanya Xisha route from 2013 to 2017 were selected, and based on the contents of the travel notes and related studies available, the index factors were determined. Using qualitative and quantitative methods to measure the tourist satisfaction of Sanya Xisha route, according to the evaluation results, the tourist satisfaction of Sanya Xisha route is high. This shows that tourists on the Sanya-Xisha route in general feel good, more satisfied with the trip. At the same time, according to the results of satisfaction evaluation, the paper analyzes the problems existing in the Sanya Xisha route, and puts forward the direction and suggestions for improvement, hoping to provide the impetus for the better development of tourism in Xisha Islands. To provide the basis for the policy formulation of Xisha tourism. The paper is divided into the following steps: 1 to review and summarize the relevant literature, to comb the satisfaction theory and tourism digital footprint theory. Explain the rationality and feasibility of using the tourism digital footprint theory to study the satisfaction degree of the Sanya-Xisha route. 2. Based on the previous research basis, combined with the suggestions of experts, teachers and students, This paper analyzes the influencing factors of tourist satisfaction of Sanya Xisha airline, constructs the evaluation index system of tourist satisfaction on Sanya Xisha airline, and bases on the new research angle of tourism digital footprint, from Ctrip net, same Cheng net and Grasshopper's honeycomb. One hundred and thirty travel notes with the theme of Sanya Xisha route were selected and analyzed. According to the score results and IPA analysis, the C grade indexes of Sanya Xisha route were subdivided. The advantage index and the index that need to be improved are obtained, and the corresponding promotion countermeasures are put forward according to the actual situation of Sanya-Xisha route. The results show that the results of tourist satisfaction measured by online travel records are scientific and worthy of study, and the main concerns and real tourist feelings can be obtained through the extraction of high-frequency words. The results of satisfaction measurement can be used as the basis of academic research. Through the application of content analysis method and IPA analysis method, the qualitative data of online travel record are transformed into quantitative data. On the basis of previous studies, it is proved that this method is feasible both in theory and in practice. In the end, a meaningful and valuable conclusion can be reached.
【学位授予单位】：海南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

【参考文献】