我国旅游服务贸易竞争力研究

发布时间：2018-05-29 20:57

本文选题：旅游经济 + 服务贸易　；参考：《湖南大学》2006年硕士论文

【摘要】：我国作为国际旅游竞争领域的后来者，要想从旅游资源大国成为世界旅游强国，增强旅游服务贸易的竞争力是无法回避的现实挑战。如何将已有的国际贸易理论移植到旅游服务贸易领域，应用已有的理论来指导实践，是本论文试图在旅游服务贸易领域研究开创的一条的新分析思路。本文将产业国际竞争力理论运用于旅游服务贸易领域，研究我国旅游服务贸易国际竞争力问题。首先，本文对已有的比较优势原理和产业国际竞争力理论进行了疏理，探讨了比较优势说在旅游服务贸易领域的适用性及其缺陷，同时引入波特的竞争优势理论，在承认比较优势的基础上，更注重产业优势的提升。其次从我国服务贸易的发展现状出发，运用波特的“国家钻石”模型分析了影响我国旅游服务贸易竞争力的各项因素。并在此基础上，选取国际市场占有率、贸易竞争力指数、显性比较优势指数为指标，对我国旅游服务贸易的国际竞争力进行了比较研究。世界旅游资源和旅游业是中国旅游服务贸易的外部环境，中国的旅游服务贸易是世界旅游服务贸易的重要组成部分。因此，，本文的第四部分回顾了世界旅游服务贸易发展模式，比较分析了几个旅游服务贸易发展较好的国家，从它们的发展经验中获取我国旅游服务贸易发展的启示。最后，以定性分析和定量测算的结果为依据，针对提升我国旅游服务贸易的国际竞争力进行了探索和思考，从旅游产品结构，旅游产业区域结构，旅游产业组织结构及政府政策等方面给出提升我国旅游服务贸易竞争力的建议及对策。
[Abstract]:As a latecomer in the field of international tourism competition, it is an unavoidable realistic challenge to strengthen the competitiveness of tourism service trade in order to become a powerful country in the world from a large country of tourism resources. How to transplant the existing international trade theory into the field of tourism service trade and apply the existing theory to guide the practice is a new analytical idea this paper attempts to create in the field of tourism service trade. This paper applies the theory of industrial international competitiveness to the field of tourism service trade and studies the international competitiveness of China's tourism service trade. First of all, this paper discusses the theory of comparative advantage and the theory of industrial international competitiveness, discusses the applicability and defects of comparative advantage theory in the field of tourism service trade, and introduces Porter's theory of competitive advantage. In the recognition of comparative advantage on the basis of more emphasis on industrial advantages. Secondly, based on the development of China's service trade, this paper analyzes the factors that affect the competitiveness of China's tourism service trade by using Porter's "National Diamond" model. On this basis, the international competitiveness of China's tourism service trade is compared by selecting international market share, trade competitiveness index and dominant comparative advantage index as indicators. The world tourism resources and tourism are the external environment of China's tourism service trade, and China's tourism service trade is an important part of the world tourism service trade. Therefore, the fourth part of this paper reviews the development model of the world tourism service trade, compares and analyzes several countries with better development of tourism service trade, and draws inspiration from their development experience from the development of China's tourism service trade. Finally, based on the results of qualitative analysis and quantitative calculation, this paper explores and ponders over how to enhance the international competitiveness of China's tourism service trade, from the perspective of the structure of tourism products and the regional structure of tourism industry. The suggestions and countermeasures of improving the competitiveness of tourism service trade in China are put forward in the aspects of tourism industry organization structure and government policy.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2006
【分类号】：F752.68

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