基于扎根理论的旅游幸福感构成——以互联网旅游博客文本为例

发布时间：2018-05-29 22:44

本文选题：旅游幸福感 + 扎根理论　；参考：《旅游学刊》2014年10期

【摘要】：追求幸福是个体生存的根本动机,当旅游日益成为人们享受幸福生活的重要表达时,旅游研究有理由探讨旅游与幸福感的关系。以扎根理论为研究工具,以旅游博客的博主为研究对象,系统分析旅游过程中旅游者身心感受的变化。研究发现,旅游的根本动机是寻找和收获旅游幸福感。旅游者从居住地世俗生活状态进入旅游环境,通过休闲、娱乐、教育、逃避、美感和移情过程,达到消遣、逃逸、认知、审美和移情的目的;享受从生理感知、心理变化和灵性提升不同层级的生命状态,获得深刻的人生经历,再回到居住地惯常环境的历程,实现从世俗到"神圣"再归于平凡的生命状态转换。旅游前美好期待体验、旅游中福乐体验、旅游后温馨回忆体验,成为旅游幸福感的时间构成;享受闲适生活、获得旅游福乐体验、提升积极情绪、减弱不良情绪、感受人际美好,进而提升人生境界,是旅游幸福感的重要内容构成。因此,旅游服务实际上应起始于旅游行程前,绽放于旅游过程中,延伸至旅游活动后。旅游服务必须持高度的人文情怀,以发于心、形于外的贴心关照才能给予旅游者一段幸福的人生经历。
[Abstract]:The pursuit of happiness is the fundamental motive for individual survival. When tourism becomes an important expression for people to enjoy a happy life, tourism research has reason to explore the relationship between tourism and happiness. Taking the rooted theory as the research tool and the blogger of the tourism blog as the research object, this paper systematically analyzes the changes of tourists' physical and mental feelings in the process of tourism. The study found that the fundamental motivation of tourism is to seek and harvest tourism happiness. Tourists enter the tourist environment through leisure, entertainment, education, escape, aesthetic feeling and empathy, in order to achieve the purpose of recreation, escape, cognition, aesthetics and empathy. Psychological change and spiritual improvement of different levels of life state, obtain profound life experience, and then return to the process of habitually living environment, and realize the conversion from secular to "sacred" and then to ordinary life state. The happy expectation experience before travel, the happiness experience in tourism, the warm recall experience after travel become the time composition of tourism happiness, enjoy leisure life, obtain tourism happiness experience, promote positive emotion, weaken bad emotion, It is an important content of tourism happiness to feel the beauty of people and then to improve the realm of life. Therefore, tourism services should actually start before travel, bloom in the process of tourism, and extend after tourism activities. Tourism service must hold high humanistic feelings, in order to give tourists a happy life experience.
【作者单位】：上海工程技术大学管理学院;
【基金】：国家社会科学基金项目(12BGL088) 上海市政府决策咨询研究项目(2013-Z-J04,2014-YJ-B04)共同资助~~
【分类号】：F592.7

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