云南旅游公共服务体系建设研究

发布时间：2018-06-03 10:47

本文选题：旅游公共服务体系 + 旅游公共服务　；参考：《云南财经大学》2014年硕士论文

【摘要】：由于旅游领域公共服务滞后与缺失、旅游公共服务理论研究落后于实践、旅游公共服务非营利性的偏离和旅游目的地步入更高的发展阶段，本文基于新公共服务、公共选择等理论，按照“背景分析—基础研究—理论创新—模型构建—案例分析”的逻辑思路，在系统研究国内外旅游公共服务体系成果的基础上，进一步研究旅游公共服务体系理论和云南旅游公共服务体系建设，以期丰富旅游公共服务体系的理论研究，，推进云南旅游公共服务体系发展。具体包括以下内容：第一部分，基础理论研究。在国内外相关研究和相关理论基础上，区分旅游公共服务体系的相关概念，为后续研究做铺垫。第二部分，旅游公共服务体系的构建。通过研究旅游公共服务体系的内涵、特征和影响因素，结合新公共服务理论和公共选择理论，创新旅游公共服务体系构成要素，并构建旅游公共服务体系要素模型。第三部分，云南旅游公共服务体系的研究。从服务内容视角分析云南旅游公共服务体系现状和不足；借鉴旅游公共服务体系建设完善地区的经验作法，提出云南旅游公共服务体系建设对策。第四部分，案例分析。根据文中提出的要素模型和部分观点，积极构建昆明市旅游公共服务体系。昆明旅游公共服务建设中出现的问题，在某种程度上也是云南旅游公共服务体系建设的问题，对提高云南旅游公共服务体系的建设水平有一定的参考价值。本研究从以下方面进行创新性探索。第一，探讨“旅游公共服务体系”和“旅游公共服务”的关系。本文认为“旅游公共服务体系”是“旅游公共服务”研究的进一步深化。前者是后者系统化的体现，前者强调旅游公共服务体系内各要素的相互作用并发挥整体功能，研究“是什么、做什么、怎么做”的问题，是对后者“是什么”的部分加以系统研究，使之形成系统有效运转。第二，构建旅游公共服务体系要素模型。在研究旅游公共服务体系的系统要素时，一种观点倾向于研究它的“供给内容体系”；另一种根据旅游共性和衍生出来的公共服务需求研究供给内容和供给主体，对系统的研究薄弱；还有一种观点认为旅游公共服务体系和内容相互联系又不相同。鉴于实践中旅游公共服务体系的服务内容变化较大，旅游公共服务体系的服务需求深度化、休闲化、多样化发展，市场和第三方参与程度加深致使监管机制不健全，因此遵循相关理论，按照“是什么、怎么做、做什么”的研究思路，创新旅游公共服务体系的构成要素，构建“旅游公共服务体系要素模型”。第三，从服务内容的角度归纳云南旅游公共服务体系现状。针对云南省的旅游公共服务体系的研究较少，而且是从公共服务属性角度研究。本文尝试从服务内容的角度、定性定量的分析云南旅游公共服务体系。
[Abstract]:Due to the lag and lack of public service in tourism field, the theoretical research of tourism public service lags behind practice, the non-profit deviation of tourism public service and the tourism destination step into a higher stage of development, this paper is based on the new public service. According to the logic thinking of "background analysis-basic research-theoretical innovation-model building-case analysis", the theory of public choice is based on the systematic study of the achievements of tourism public service system at home and abroad. Further study the theory of tourism public service system and Yunnan tourism public service system construction, in order to enrich the theoretical study of tourism public service system and promote the development of Yunnan tourism public service system. These include the following: The first part, basic theory research. On the basis of domestic and foreign relevant research and related theories, this paper distinguishes the related concepts of tourism public service system, and paves the way for further research. The second part, the construction of tourism public service system. By studying the connotation, characteristics and influencing factors of the tourism public service system, combining the new public service theory and the public choice theory, this paper innovates the constituent elements of the tourism public service system, and constructs the model of the tourism public service system elements. The third part, Yunnan tourism public service system research. This paper analyzes the present situation and deficiency of Yunnan tourism public service system from the perspective of service content, and puts forward the countermeasures of Yunnan tourism public service system construction. The fourth part, case analysis. According to the factor model and some viewpoints proposed in this paper, the tourism public service system of Kunming is constructed actively. The problems in the construction of tourism public service in Kunming, to some extent, are also the problems in the construction of Yunnan tourism public service system, which has certain reference value to improve the construction level of Yunnan tourism public service system. This research carries on the innovative exploration from the following aspects. First, the relationship between tourism public service system and tourism public service. This paper holds that the tourism public service system is a further deepening of the study of tourism public service. The former is the embodiment of systematization of the latter. The former emphasizes the interaction of various elements in the tourism public service system and plays an integral role in studying the question of "what is, what to do, how to do". It is the part of "what is" of the latter is systematically studied to make it work effectively. Second, the construction of tourism public service system elements model. In studying the system elements of tourism public service system, one view tends to study its "supply content system", the other studies supply content and main body according to tourism commonness and derived public service demand. Research on the system is weak; there is also a view that tourism public service system and content are not the same. In view of the great changes in the service content of the tourism public service system in practice, the deepening of the service demand of the tourism public service system, the development of leisure, diversification, the deepening of the market and the participation of the third party, the supervision mechanism is not perfect. Therefore, following the relevant theory, according to the "what is, how to do, what to do" research ideas, innovation tourism public service system elements, build a "tourism public service system elements model". Thirdly, the present situation of Yunnan tourism public service system is summarized from the angle of service content. There are few researches on tourism public service system in Yunnan Province, and the research is from the angle of public service attribute. This paper tries to analyze Yunnan tourism public service system qualitatively and quantitatively from the angle of service content.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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