资源整合思路下旅游移动电子商务研究

发布时间：2018-06-07 09:00

本文选题：旅游业 + 移动电子商务　；参考：《商业时代》2014年09期

【摘要】：智能手机和平板电脑的普及以及高速移动互联网的接入为旅游业的经营管理带来了新的变化,现在旅游企业大力进军移动互联网,而旅游电商如何借力移动互联网发展越来越值得关注。笔者认为,现有旅游移动电子商务内容相对独立,从而导致用户对于移动电子商务的使用感受不够理想,而支付环节的流程不顺畅也制约着旅游移动电子商务的发展。因此,应根据旅游业电子商务的O2O属性设计基于资源整合思路的旅游移动电子商务平台。
[Abstract]:The popularity of smartphones and tablets and access to high-speed mobile Internet have brought new changes to the management of the tourism industry, and now tourism companies are making great efforts to enter the mobile Internet. However, how to make use of the development of mobile Internet is more and more worthy of attention. The author thinks that the content of tourism mobile electronic commerce is relatively independent, which leads to the users' feeling of using mobile electronic commerce is not ideal enough, and the flow of payment is not smooth, which also restricts the development of tourism mobile electronic commerce. Therefore, the tourism mobile e-commerce platform based on resource integration should be designed according to the O _ 2O attribute of tourism e-commerce.
【作者单位】：徐州工业职业技术学院;中国矿业大学;
【基金】：江苏省哲学社会科学课题(项目编号:2013SJD630059)
【分类号】：F592;F724.6

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