旅游目的地顾客体验价值量表开发研究

发布时间：2018-06-13 10:10

本文选题：旅游目的地 + 体验价值　；参考：《价值工程》2016年24期

【摘要】：随着体验经济时代的到来和旅游业的快速发展,旅游目的地顾客体验价值越来越引起学术界的关注,如何提高游客体验价值成为增强旅游目的地竞争力的有效途径。然而在测量游客体验价值方面却缺少合适的工具,本研究在查阅和借鉴前人研究成果的基础上,进行旅游目的地顾客体验价值量表的开发。首先通过问卷调查和小组深度访谈等方法确定了顾客体验价值量表的基本题项,通过问卷星进行了两轮预测之后确定了初始量表,然后利用初始量表通过问卷星对丽江、海南、桂林、张家界四地顾客体验价值进行测量,测量结束后通过项目分析、探索性因子分析、验证性因子分析、信效度的检验等获得了最终的量表,为旅游目的地顾客体验价值的测量提供量化工具。
[Abstract]:With the coming of experience economy era and the rapid development of tourism, the academic circles pay more and more attention to the customer experience value of tourist destination. How to improve the tourist experience value becomes an effective way to enhance the competitiveness of tourist destination. However, there is a lack of suitable tools to measure the tourist experience value. Based on the previous research results, the paper develops the customer experience value scale of tourist destination. First, the basic items of customer experience value scale are determined by questionnaire survey and group in-depth interview. After two rounds of prediction by questionnaire star, the initial scale is determined, and then the initial questionnaire star is applied to Lijiang, Hainan. The customer experience value was measured in Guilin and Zhangjiajie, and the final scale was obtained by item analysis, exploratory factor analysis, confirmatory factor analysis, reliability and validity test after the measurement. To provide a quantitative tool for the measurement of customer experience value in tourist destination.
【作者单位】：广东财经大学地理与旅游学院;广东财经大学工商管理学院;
【基金】：国家社科基金项目“我国旅游目的地竞争优势比较研究”(10BGL051)
【分类号】：F592

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