青秀山风景区观光车运营项目质量与安全风险管理研究

发布时间：2018-06-13 17:51

本文选题：青秀山风景区 + 观光车运营项目　；参考：《广西大学》2014年硕士论文

【摘要】：风景区服务质量与安全风险管理历来是一个广受政府管理部门与社会关注的热点问题。本论文以南宁青秀山风景区观光车运营项目为研究对象,通过运用项目质量控制与风险管理的相关理论、研究方法与分析工具,对影响青秀山风景区观光车运营项目质量的关键因素与安全风险管理因素进行了分析,探明了运营的调度管理缺乏信息支撑、观光车运营过程管理复杂程度高、服务体系及管理制度不健全等因素是影响观光车运营项目服务质量的关键要素,同时对来自驾驶员、乘客、游人、观光车、运行线路情境、道路环境状况等方面的风险因素进行了识别与评估。基于上述研究发现,论文最后结合青秀山建设国家AAAAA级景区的战略目标,提出了质量控制与改进的具体措施,以及风险管理的对策建议。本论文研究成果将对青秀山风景区观光车运营项目的质量控制与安全风险管理具有重要的理论指导作用,对相关旅游景区的管理实践具有重要的实践指导价值。
[Abstract]:Scenic area service quality and safety risk management has always been a hot issue which is widely concerned by the government management departments and the society. This paper takes the tourism vehicle operation project of Qingxiu Mountain Scenic spot in Nanning as the research object, through the use of project quality control and risk management related theory, research methods and analysis tools, This paper analyzes the key factors and safety risk management factors that affect the quality of sightseeing vehicle operation project in Qingxiu Mountain scenic spot, and finds out that the dispatching management of the operation lacks of information support, and the management of the tourist vehicle operation process is complex. Such factors as imperfect service system and management system are the key factors that affect the service quality of the tourist vehicle operation project. At the same time, the situation of drivers, passengers, tourists, sightseeing cars and running routes is also discussed. Risk factors such as road environmental conditions are identified and evaluated. Based on the above findings, the paper finally puts forward the concrete measures of quality control and improvement, as well as the countermeasures and suggestions of risk management, combined with the strategic goal of constructing Qingxiu Mountain National AAAAA Scenic area. The research results of this paper will have important theoretical guidance function to the quality control and safety risk management of the sightseeing vehicle operation project in Qingxiu Mountain Scenic spot, and have important practical guiding value to the management practice of the related scenic spot.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272.3;F592.6

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