旅游者幸福感影响因素及其相互关系研究

发布时间：2018-06-17 05:00

本文选题：旅游者幸福感 + 结构方程模型　；参考：《安徽大学》2017年硕士论文

【摘要】：2013年,国民旅游休闲纲要提出:随着人民群众日益增长的旅游休闲需求的增长,我们要扩大休闲旅游的规模和提升其品质,最终提高人民的生活质量,促进我国旅游业的发展。也就是说,明确人们的旅游需求、把握人们旅游关注点是提高国民旅游质量乃至国民生活质量的根本出发点。高质量的旅游才是幸福的旅游,而幸福是人类生活的永恒追求,如何幸福是人们关心的热门话题。旅游作为能够满足人们放松自我得到快乐等需要的重要方式正炙手可热,合理而恰当的旅游能够为旅游者和旅游目的地居民带来物质和精神上的满足感、积极的情绪以及对自我的认识和肯定。随着旅游的大众化,旅游者对旅游的质量追求越来越高,幸福也许是旅游的最终目标。用科学的方法测量旅游者幸福感及其影响因素对旅游者、旅游行业以及社会都具有重要意义。因此,本研究以人本主义价值观、马斯洛需求理论、幸福相关理论为理论依据,通过大量文献阅读总结和分析,确定旅游者幸福感的概念,凝练出旅游者幸福感的构成,通过问卷设计与调查,测算出旅游者幸福感水平及差异。通过对主观幸福感、旅游幸福等概念与内容的理解,整合了主观幸福感和心理幸福感的相关研究,构建了旅游者幸福感影响因素指标体系,进而通过问卷设计、数据的收集与分析、概念模型构建与检验等方法探索并验证影响旅游者幸福的关键因素以及因素间的相关关系。通过实证研究,验证并修正了满足感、积极情绪、自我价值实现影响旅游者幸福感的理论模型,从而为提升旅游者幸福感提供了理论及实证依据。本研究得出了如下结论:旅游者幸福感水平呈现稳定性,人口变量学特征包括性别、年龄、学历、旅游方式等对各研究变量无显著性差异,婚恋状况在满足感上具有显著性差异,月收入对各研究变量有显著性差异;旅游者幸福感的影响因素主要来自满足感、积极情绪、自我价值实现三个变量,其中满足感因素正向影响旅游者幸福感;积极情绪因素正向影响旅游者幸福感;自我价值实现因素正向影响旅游者幸福感,其中自我价值实现影响程度最高,其次是积极情绪,满足感的影响最低。并且三者相互之间呈正相关。最后,分别从旅游服务企业、旅游同伴、旅游者自身三个主体出发提出相关建议,包括旅游服务企业大力提升游乐新奇趣味感、增强住行便捷舒适感以及吃购知足感;旅游同伴应与旅游者乐观互动、增加协作、善于分享喜悦;旅游者应积极准备、积极学习、积极应对,增加旅游次数、丰富旅游经验,增强旅游能力等以期能有效提升旅游者幸福感。
[Abstract]:In 2013, the outline of National Tourism and Leisure proposed: with the increasing demand of the people for tourism and leisure, we should expand the scale and quality of leisure tourism, finally improve the quality of life of the people, and promote the development of tourism in China. That is to say, it is the fundamental starting point to improve the quality of national tourism and even the quality of national life to make clear people's tourism needs and grasp their tourism concerns. High-quality tourism is a happy tourism, and happiness is the eternal pursuit of human life, how to be happy is a hot topic that people care about. Tourism, as an important way to meet the needs of people to relax and be happy, is becoming popular. Reasonable and appropriate tourism can bring material and spiritual satisfaction to tourists and residents of tourist destinations. Positive emotions and self-awareness and affirmation. With the popularization of tourism, tourists pursue higher and higher quality of tourism. Happiness may be the ultimate goal of tourism. It is important for tourists, tourism industry and society to measure tourist happiness and its influencing factors by scientific method. Therefore, on the basis of humanistic values, Maslow's demand theory and happiness related theories, this study determines the concept of tourists' happiness and condenses the composition of tourists' happiness through a large number of literature review and analysis. Through questionnaire design and investigation, the author calculates the level and difference of tourists' happiness. By understanding the concepts and contents of subjective Well-being and Tourism Happiness, this paper integrates the related research of subjective Well-being and Psychological Well-being, constructs the index system of the influencing factors of tourist Well-being, and then designs the questionnaire. The methods of data collection and analysis, conceptual model construction and test are used to explore and verify the key factors affecting tourist happiness and the correlation between them. Through empirical research, this paper verifies and modifies the theoretical models of satisfaction, positive emotion and self-worth that affect tourists' well-being, thus providing theoretical and empirical basis for enhancing tourists' well-being. The conclusion of this study is as follows: the level of well-being of tourists is stable, and the characteristics of demographic variables, including sex, age, education, tourism style and so on, have no significant difference. There are significant differences in satisfaction between marriage and love, and there are significant differences in the monthly income among the study variables. The main factors influencing the well-being of tourists are satisfaction, positive emotion, self-value realization, three variables. Satisfaction factors positively affect tourists' well-being; positive emotional factors positively affect tourists' well-being; self-value realization factors positively affect tourists' well-being, among which self-value realization has the highest impact, followed by positive emotion. Satisfaction is least affected. And the three are positively correlated with each other. Finally, from the tourism service enterprises, travel companions, tourists themselves from the three main body to put forward relevant suggestions, including tourism service enterprises to vigorously enhance the sense of fun and novelty, to enhance the comfort of living and shopping, as well as the sense of satisfaction; Travel companions should interact optimistically with tourists, increase cooperation, be good at sharing joy, and tourists should actively prepare, study actively, respond positively, increase the number of trips, and enrich tourism experience. The purpose of this paper is to enhance the tourist's sense of happiness.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F590

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