南京市商业民宿旅游业发展对策研究

发布时间：2018-06-19 19:35

本文选题：南京市 + 新兴行业　；参考：《安徽大学》2017年硕士论文

【摘要】：当前一种新兴的旅游相关产业——商业民宿(或称民宿,以下同),已经成为风靡全球住宿业的潮流。根据台湾相关部门的法律解释,按照台湾相关部门的法律解释,民宿是房屋业主把家用空闲房间进行商业租赁,或结合本地民俗文化、或结合生态环境资源、或开发其他农副业活动,以家庭作为经营单位,提供旅客休闲娱乐住宿的场所。这个官方解释说明了民宿之于旅馆或饭店的差别之处:民宿不是一般的旅馆,在装潢上不会特别要求高档化,也不同于常见的市场交换关系,它的宗旨是惊叹居住环境之美、让顾客体验民俗文化、接受主人的热情招待,具备一种吸引他人的能力,故而民宿之风流行开来。这股新旅游风潮,在一种原本低端、传统、固态化的行业中,开辟出另一种勃勃生机的局面,创造了旅游发展的新型态。文章从南京民宿旅游业的资源现状出发,对民宿旅游业的国内外发展趋势、民宿旅游深受热捧的原因进行了深入的分析,并在此基础上探究了民宿旅游业在南京的发展现状、发展前景、发展瓶颈,进而对南京民宿业的发展提出了一些对策和建议,希望对南京民宿旅游的发展有所裨益。文章在内容上主要分为五部分:第一部分是引言部分。将从民宿发展背景、民宿旅游研究目的和意义,国内外民宿相关研究趋势等方面进行阐述。第二部分是南京市民宿旅游业发展现状分析。将从南京市民宿旅游资源分析、南京市民宿旅游业发展现状、南京市民宿旅游接受度、南京市民宿风格种类等几个方面进行深入的背景研究。第三部分是南京市典型民宿分析。该部分主要通过实地调研南京市几家在地理区位、主题特色、经营模式等具有独特性的民宿酒店,进行针对性分析,使得文章的论述更具有科学性、具体性、更具有说服力。第四部分是南京市民宿行业竞争分析。主要针对不同酒店旅馆之间竞争能力分析,采取SWOT分析与网络问卷调查相结合的形式,借助网络问卷分别从民宿和其他各类酒店的竞争优势、劣势进行比较,同时对民宿这一新兴业态的发展机遇和可能存在的外在威胁进行了分析。第五部分是南京民宿业现存的问题及对策建议。主要包括当前南京民宿业存在的问题、遇到的瓶颈、解决对策建议。第六部分是结论与展望。主要包括研究结论和研究展望。
[Abstract]:At present, a new tourism-related industry, commercial lodging, has become the trend of the global accommodation industry. According to the legal interpretation of the relevant departments in Taiwan, according to the legal interpretation of the relevant departments in Taiwan, people's accommodation is a commercial lease by a house owner of a home spare room, or a combination of local folklore culture or ecological environmental resources. Or the development of other agricultural sideline activities, with the family as business units to provide leisure and entertainment accommodation places for tourists. This official explanation illustrates the difference between lodging and hotels: they are not ordinary hotels, do not require high grade decoration, and are different from the usual market exchange relationships, and are designed to marvel at the beauty of the living environment. Let the customer experience the folk culture, accept the host's hospitality, have an ability to attract others, so popular style of lodging. In a low-end, traditional, solid-state industry, this new tourism trend has opened up another dynamic situation and created a new pattern of tourism development. Based on the present situation of the resources of residential tourism in Nanjing, this paper makes a thorough analysis of the development trend of residential tourism at home and abroad, and the reasons for the popularity of residential tourism, and on this basis probes into the present situation of residential tourism in Nanjing. The development prospect, the bottleneck of the development, and then put forward some countermeasures and suggestions for the development of Nanjing residential industry, hoping to benefit the development of Nanjing residential tourism. The article is divided into five parts: the first part is the introduction. The background of residential development, the purpose and significance of residential tourism research, and the related research trends at home and abroad are discussed. The second part is the Nanjing City residential tourism development situation analysis. Based on the analysis of residential tourism resources in Nanjing, the present situation of residential tourism development in Nanjing, the acceptance of residential tourism in Nanjing, and the style of residential accommodation in Nanjing, the background research will be carried out. The third part is the typical residential analysis of Nanjing. This part mainly through the field investigation several Nanjing city in the geographical location, the theme characteristic, the management pattern and so on has the unique Maikol, carries on the pertinence analysis, causes the article elaboration to have the scientific nature, the concrete, has the persuasion more. The fourth part is Nanjing City residential industry competition analysis. Mainly aiming at the analysis of competitive power among different hotels and hotels, this paper adopts the form of combining SWOT analysis with network questionnaire, and compares the competitive advantages and disadvantages of residential hotel and other kinds of hotels with Internet questionnaire respectively. At the same time, this paper analyzes the development opportunities and possible external threats. The fifth part is the existing problems and countermeasures of Nanjing residential industry. It mainly includes the problems existing in Nanjing's residential industry, the bottlenecks encountered, and the countermeasures and suggestions. The sixth part is the conclusion and prospect. Mainly includes the research conclusion and the research prospect.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7;F719.2

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