基于PEST分析法和平衡计分卡的澳门旅游发展因素测定

发布时间：2018-06-22 11:40

本文选题：名义群体法 + PEST分析法　；参考：《企业经济》2014年08期

【摘要】：由于具备优质资源、优越地理区位和强大市场基础,近年来澳门旅游业发展迅猛,但仍然存在产品单一、承载力有限、发展结构不平衡等多个瓶颈问题。为解决这些问题,实现澳门旅游业持续健康发展,本文采用名义群体法组织民主讨论,结合PEST和平衡计分卡测量澳门旅游发展因素,通过SWOT矩阵分析和匹配后,得出一系列战略举措,在实施SMART目标处理后,归纳战略建议如下:澳门旅游业须加强"世界旅游休闲中心"城市形象宣传、构建多层面与多元化产品体系、大力发展商贸会展旅游、出台鼓励区外高层次人才来澳门发展的政策、制定旅游各领域服务标准、完善澳门旅游人才培养体系和建设智慧旅游项目。
[Abstract]:With high quality resources, superior geographical location and strong market foundation, tourism industry in Macao has developed rapidly in recent years, but there are still many bottlenecks such as single product, limited bearing capacity, unbalanced development structure and so on. In order to solve these problems and realize the sustainable and healthy development of Macao's tourism, this paper uses the nominal group law to organize the democratic discussion, combines pest and balanced scorecard to measure the factors of Macao tourism development, and through SWOT matrix analysis and matching, Come to a series of strategic measures, after implementing smart target processing, summarize the strategic suggestion as follows: Macao tourism industry should strengthen the publicity of "World Tourism and Leisure Center" city image, and build a multi-level and diversified product system. We should vigorously develop trade and exhibition tourism, introduce policies to encourage high-level talents from outside the region to come to Macao, formulate service standards in various fields of tourism, improve the training system of tourism talents and build intelligent tourism projects in Macao.
【作者单位】：广东河源职业技术学院团委;澳门城市大学国际旅游与管理学院;澳门博彩研究学会;江苏理工学院旅游管理系;
【分类号】：F592.7;F224

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