基于价值链模型的贵州山地运动休闲产业分析及融资策略研究

发布时间：2018-06-22 23:41

本文选题：贵州 + 山地运动　；参考：《贵州财经大学》2014年硕士论文

【摘要】：近年来，随着我国经济快速增长，人民生活水平不断提高，山地运动休闲产业作为一个新兴产业，日益受到人们的关注，其发展蕴含着巨大的潜力。2012年《国务院关于进一步促进贵州经济社会又好又快发展的若干意见》首次从国家层面明确贵州旅游业发展战略定位，要把贵州建设成为享誉国内外的旅游目的地、休闲度假胜地。贵州政府也明确表示，要利用丰富的山地资源，重点发展以山地户外活动为龙头的体育产业，将贵州打造成为中国首个山地户外大省。贵州山地运动休闲产业在迎来转型、跨越发展机遇的同时，也面临着资金短缺问题，对贵州山地运动休闲产业融资问题进行分析，拓宽融资渠道、优化融资结构、选择合适的融资方式，不仅能为贵州山地运动休闲产业的发展提供资金保障，还能提高融资效率，优化资源配置。本研究根据波特价值链的相关理论，构建贵州山地运动休闲产业价值链模型，探讨贵州山地运动体育休闲产业核心竞争优势的构成要素；同时，在融资相关理论的基础上，通过文献分析法、规范分析法、战略分析等方法，将微观分析与宏观分析相结合，理论分析与政策分析相结合，对贵州山地运动休闲产业的发展特点及融资能力进行相关性研究，根据贵州山地运动的特点和贵州经济发展的实际情况，分析了各种融资方式的可行性，就推动贵州山地运动休闲产业发展所采取的融资方式提出对策建议。本文经过理论研究、模型构建及策略分析，得出以下结论：第一，在贵州山地运动价值链模型中，基础活动主要包括资源开发、基地规划、产品设计、市场推广和服务等五个环节；辅助活动分为外部活动和内部活动两部分，外部活动指政府在政策制定及实际工作中的支持，内部活动即为传统的价值链辅助活动，包括企业基础、人力、研发、采购等活动。其次，贵州山地运动核心竞争力来源于贵州特有且丰富的山地、民族、文化资源和良好的外部条件。第三，贵州山地运动休闲融资时，要确采取政府、市场混合推动的融资模式。政府在贵州山地运动融资中对资金、资源的配置进行引导和管理，同时进行市场化的融资方式选择，投资者在投资时享有一定的自主权。这种方式既考虑到目前贵州山地运动融资的现实情况，，又与贵州经济发展水平、山地运动休闲产业以及金融业的发展程度相适应，是一种合理的选择。最后，贵州山地运动休闲产业融资时，除了通过传统的政府出资、银行贷款、招商引资等方式筹集资金外，企业上市、发行债券、设立发展基金、项目融资等融资方式在贵州山地运动融资中都具有可行性，要根据项目的特点以及进行的阶段，结合实际情况，选择合适的融资方式。基于以上结论，对贵州山地运动融资提出政策建议。一是，从深化融资体制改革、优化融资金融环境、完善融资法律环境三个方面优化融资宏观环境；二是，完善政府职能。包括建立贵州山地运动融资引导机制，构建贵州山地运动投融资项目信息平台，制定促进山地运动健康发展的政策。三是，拓宽融资渠道。鼓励企业上市、设立贵州山地运动发展专业基金、构建风险投资机制以及其他新型融资模式多元筹集资金，优化融资结构，完善融资体系。
[Abstract]:In recent years, with the rapid growth of our economy and the improvement of the living standard of the people, the mountain sports leisure industry, as a new industry, has been paid more and more attention, and its development contains great potential.2012 years "the State Council on further promoting the economic and social development of Guizhou, a number of suggestions for the first time from the national level." The strategic orientation of Guizhou's tourism development is to make Guizhou a tourist destination with a reputation at home and abroad and a resort of leisure and holiday. The government of Guizhou has also made clear that it is necessary to make use of rich mountain resources and focus on the development of the sports industry leading by mountain outdoor activities, and to make Guizhou the first mountainous outdoors province in China. Guizhou mountain transportation. The industrial and recreational industry is facing the transformation, crossing the opportunity of development, but also facing the problem of capital shortage. It analyses the financing problem of the Guizhou mountain sports leisure industry, widens the financing channels, optimizes the financing structure, and chooses the appropriate financing way, not only can provide financial guarantee for the development of Guizhou's mountainous transportation and leisure industry, but also improve the financing. Efficiency, optimize the allocation of resources.
Based on the theory of Potter value chain, this paper constructs the value chain model of Guizhou mountain sports leisure industry, and discusses the elements of the core competitive advantage of the sports leisure industry in Guizhou mountain sports. At the same time, on the basis of related financing theories, through the methods of literature analysis, normative analysis and strategic analysis, microanalysis and macro are analyzed and macro. Combining the view analysis, combining the theoretical analysis with the policy analysis, the development characteristics and financing ability of the Guizhou mountain sports leisure industry are studied. According to the characteristics of Guizhou mountain movement and the actual situation of Guizhou's economic development, the feasibility of various financing ways is analyzed, and the development of Guizhou mountain sports leisure industry is promoted. Suggestions are put forward in the way of financing.
After theoretical research, model building and strategy analysis, the following conclusions are drawn.
First, in the value chain model of Guizhou mountain movement, the basic activities mainly include five links: resource development, base planning, product design, market promotion and service; auxiliary activities are divided into two parts, external activities and internal activities. External activities refer to the government's support in policy making and actual work, and the internal activities are traditional prices. Value chain supporting activities, including enterprise foundation, human resources, R & D, procurement and other activities.
Secondly, the core competitiveness of Guizhou's mountain sports comes from Guizhou's unique and rich mountain, ethnic, cultural resources and good external conditions.
Third, when Guizhou mountain sports leisure financing, it is necessary to adopt the financing model promoted by the government and the market. The government guides and manages the allocation of funds and resources in the Guizhou mountain movement financing, and carries out the choice of the market financing mode, and the investors enjoy certain autonomy in the investment. This method takes into account the present value. It is a reasonable choice for the realities of mountain movement financing in the state to adapt to the economic development level of Guizhou, the leisure industry of mountain sports and the development of the financial industry.
In the end, Guizhou mountain sports leisure industry financing, in addition to the traditional government investment, bank loans, attracting investment and other ways to raise funds, enterprises listed, the issuance of bonds, the establishment of development funds, project financing and other financing methods in Guizhou mountain sports financing are feasible, according to the characteristics of the project and the stage, According to the actual situation, choose the right way of financing.
Based on the above conclusions, we put forward some policy suggestions on Guizhou mountain movement financing. First, we should optimize the macro environment of financing from three aspects: Deepening the reform of the financing system, optimizing the financing environment and perfecting the legal environment of financing; two, perfecting the government function, including the establishment of Guizhou mountain movement Financing Guidance Mechanism and the construction of Guizhou mountain movement investment and financing item. Three is to broaden the financing channels, encourage enterprises to go on the market, set up the Guizhou mountain sports development professional fund, build the risk investment mechanism and other new financing models to raise funds, optimize the financing structure and improve the financing system.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G80-05;F592.7

【参考文献】