新业态发展背景下景德镇陶瓷文化创意旅游发展研究

发布时间：2018-06-28 22:59

本文选题：新业态 + 景德镇　；参考：《江西财经大学》2017年硕士论文

【摘要】：随着我国经济步入新常态,互联网+、旅游+等新产业、新业态、新模式迅速崛起,形成了一批新经济,为经济社会发展注入了新动能。当前各级政府在深化供给侧结构性改革的同时,都在主动抢占新经济这一发展新阵地新引擎。景德镇拥有“世界瓷都”、“中国地标”、“开放窗口”、“瓷艺圣地”的历史积淀和雄厚实力,2016年又被评为“中国最有魅力文化旅游城市”、成功创建国家全域旅游示范区,发展陶瓷文化创意这个特色化、差异化、精品化旅游+新业态新模式具有天下无二的优势。然而,由于近年创新意识不强、城市基础设施滞后、旅游运行体制不畅、陶瓷元素创意旅游主体不明、资源枯竭、市场竞争激烈等问题,一定程度上影响了城市建设品位、制约了经济社会发展,值得政府公共管理服务人员思考解决。本文在新业态背景下,围绕景德镇市决心建设旅游名城、打造一座与世界对话的城市的总体目标,全面地收集了景德镇的陶瓷文化创意旅游资源情况,并通过综合分析,对景德镇陶瓷文化旅游发展的现状及短板进行了梳理归纳,探析了大力发展陶瓷文化创意旅游的必要性可行性。最后,按照以陶瓷文化创意为主题、旅游+为主线的新业态、新模式发展的总体思路,明确了打造千亿产值建设国际旅游名城的目标定位,坚持精品化、产业化、全域化、国际化的发展原则,构建以陶阳里、陶溪川、桃源谷为“三核”一体瓷艺生活旅游城的空间布局;提出了打造四大创意精品工程、六大创意特区和旅游落线设计、市场营销全方位包装打造方案;并通过大力发挥政府职能,盘活陶文化创意旅游资源,加强公共服务体系建设,让景德镇以王者归来的风范引领大众旅游时代,让四海宾朋共享世界顶峰陶瓷文化艺术盛宴,让世代生活在景德镇的民众更有获得感幸福感。
[Abstract]:With China's economy entering the new normal, the Internet, tourism and other new industries, new forms of business, new patterns of rapid rise, formed a number of new economy, for the economic and social development into a new momentum. At present, while deepening supply-side structural reform, governments at all levels are taking the initiative to seize the new economy as a new position and engine of development. Jingdezhen has the historical accumulation and strong strength of "the world's porcelain capital", "China landmarks", "open window", "porcelain art holy land", and was named "China's most attractive cultural tourism city" in 2016. The development of ceramic culture and creativity this special, differentiated, boutique tourism new model has the world's advantages. However, due to the lack of innovation consciousness in recent years, the lagging of urban infrastructure, the unobstructed tourism operation system, the unclear creative tourism subject of ceramic elements, the exhaustion of resources and the fierce market competition, the grade of urban construction has been affected to a certain extent. Restricted the economic and social development, worth the government public administration service personnel ponder to solve. Under the background of new industry, this paper focuses on the overall goal of Jingdezhen to build a famous tourist city and build a city with dialogue with the world, and comprehensively collects the ceramic culture and creative tourism resources of Jingdezhen, and through comprehensive analysis, The present situation and short board of ceramic culture tourism development in Jingdezhen are summarized, and the necessity and feasibility of developing ceramic culture creative tourism are discussed. Finally, according to the new business pattern of ceramic culture and creativity, tourism as the main line, and the general idea of the development of the new mode, the goal of building a famous international tourism city with a hundred billion output value is clearly defined, and the goal of building a famous international tourism city is clearly defined, and the goal of building a famous international tourism city is clearly defined. The development principle of internationalization, to construct the space layout of the "three cores" porcelain art life tourism city with Tao Yang Li, Tao Xi Chuan and Taoyuan Valley, and put forward the creation of four creative quality projects, six big creative special zones and the design of tourism falling line. Marketing omni-directional packaging to create a plan, and by vigorously exerting government functions, vitalizing the pottery culture and creative tourism resources, strengthening the construction of public service system, let Jingdezhen lead the mass tourism era with the style of return of the king. Let guests and friends share the world's pinnacle of ceramic culture and art feast, so that generations of people living in Jingdezhen more happiness.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J527;F592.7

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