主题景区属性绩效对游客满意度的非对称影响——以4家历史文化型主题景区为例

发布时间：2018-07-09 22:11

本文选题：非对称效应 + 满意度因素结构　；参考：《旅游学刊》2014年09期

【摘要】：属性绩效与满意度间为非对称关系的理论假设为已经相对停滞的游客满意度研究指明了细化及延伸发展的方向。文章在指出满意度评价中传统回归分析线性假设不足的基础上,选取较为典型的历史文化型主题景区,以虚拟变量回归检验属性绩效对游客总体满意度影响的非对称效应。实证结果显示,就历史文化型主题景区而言,仅有景观环境和景区体验与游客总体满意间为线性的对称关系,而其余5个属性对满意度的影响均存在非对称效应(娱乐活动、服务设施和主题展现发挥负向非对称影响,服务质量和消费价格则具有正向非对称效应)。故提升游客总体满意度策略的重点在于属性绩效的合理优化,而非一律简单最大化。文章最后提出了历史文化型主题景区游客满意度三因素结构模型,并讨论了促进满意度提升所应采取的属性绩效管理优先顺序。
[Abstract]:The theoretical assumption that the relationship between attribute performance and satisfaction is asymmetric indicates that the research on tourist satisfaction, which has been relatively stagnant, points out the direction of refinement and extension. On the basis of pointing out the deficiency of linear hypothesis in traditional regression analysis in satisfaction evaluation, this paper selects a more typical historical and cultural theme scenic spot, and tests the asymmetric effect of attribute performance on tourist satisfaction by virtual variable regression. The empirical results show that, as far as historical and cultural theme scenic spots are concerned, there is only a linear symmetric relationship between the landscape environment and the experience of scenic spots and the overall satisfaction of tourists, while the other five attributes have asymmetric effects on satisfaction (entertainment activities). Service facilities and themes play a negative asymmetric effect, while service quality and consumer prices have a positive asymmetric effect. Therefore, the key to improve the overall satisfaction of tourists lies in the rational optimization of attribute performance, rather than the simple maximization of all attributes. Finally, the paper puts forward a three-factor structural model of tourist satisfaction in historical and cultural scenic spots, and discusses the priority of attribute performance management to promote the promotion of satisfaction.
【作者单位】：陕西师范大学旅游与环境学院;西安曲江文化旅游股份有限公司;
【基金】：国家自然科学基金(41271157,41271158) 国家旅游局旅游业青年专家培养计划(TYETP201343) 陕西师范大学研究生培养创新基金项目(2012CXB006) 历史文化型主题景区调查研究项目资助~~
【分类号】：F592;F224

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