黄河三角洲旅游商品与旅游物流融合发展探讨

发布时间：2018-07-17 05:09

【摘要】：旅游物流学是旅游学和物流学交叉形成的新兴边缘学科,物流在旅游业发展中有效运用能使旅游交通单一性、零散性得到有效改善,对全面提升旅游服务质量、推进区域旅游经济发展具有重要作用。旅游物流在区域旅游商品开发中的价值主要体现在优化区域旅游商品结构、商品流通效益、商品服务质量等方面。黄河三角洲区域旅游商品资源丰富,开发潜力巨大,但存在商品结构不合理,同质化、老化现象严重;旅游商品供给雷同化、缺乏创新;物流缺乏统一管理,旅游销售渠道过于单一等问题。要运用旅游物流理论来指导黄河三角洲区域旅游商品的深度开发,以适应现代物流业的发展趋势,推进黄河三角洲区域旅游业持续、快速发展。
[Abstract]:Tourism logistics is a new borderline subject formed by tourism science and logistics science. The effective use of logistics in tourism development can effectively improve the singularity and fragmentation of tourism transportation, and improve the quality of tourism service in an all-round way. Promoting the development of regional tourism economy has an important role. The value of tourism logistics in the development of regional tourism commodities is mainly reflected in optimizing the structure of regional tourism commodities, the efficiency of commodity circulation, the quality of goods and services, and so on. The Yellow River Delta region is rich in tourism commodity resources and has great potential for development. However, there exists unreasonable commodity structure, homogenization and aging phenomenon, the same supply of tourism commodities, lack of innovation, and lack of unified management of logistics. Tourism sales channels are too single and so on. Tourism logistics theory should be used to guide the deep development of regional tourism commodities in the Yellow River Delta in order to adapt to the development trend of modern logistics industry and to promote the sustained and rapid development of regional tourism in the Yellow River Delta.
【作者单位】：滨州学院经济与管理系;
【基金】：滨州学院科研基金项目(编号:BZXYRW1112)服务滨州项目(编号:BZXYFB2010410)
【分类号】：F592.7

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