呼和浩特留学生修学旅游市场开发研究

发布时间：2018-07-18 14:25

【摘要】：随着全球经济一体化的不断深入,我国的社会经济及国际地位有了很大的提升,使得来华修学旅游的留学生越来越多。留学生入境修学旅游的增加,是城市对外开放程度的重要标志,同时也是我国高校国际化办学发展水平、国际间文化交流迈向国际化的标志。在国际旅游市场开始逐步细分的形势背景下,旅游潮流开始向专题旅游的方向发展。修学旅游作为一种新的旅游消费需求已广泛出现在人们的视线里。在国际国内潮流的时尚引领下,国内对修学旅游的重视程度也逐步加强。呼和浩特作为西部边疆的一座省会城市,近几年,在国家政策的引导下,留学生选择呼和浩特进行修学旅游的人数也在逐渐增加,但是与一些发达城市相比,呼和浩特的差距还是非常大的。为了尽可能减少这种差距,本文对呼和浩特留学生修学旅游的影响因素进行研究,以便进一步采取切实可行的对策。本论文通过对国内外修学旅游概念和相关理论知识的梳理,从留学生选择呼和浩特修学旅游的影响因素方面设计调查问卷,并从2016年9月---2016年12月期间,对呼和浩特各高校的留学生进行长达了三个月的实地调查,对收集到的数据采用因子分析法、方差分析法等定量方法,运用SPSS和Excel等软件对所收集到的问卷进行处理和分析,得出留学生在影响因素重要性分析中,学习中文,奖学金比较多,来呼市旅游,费用低,容身申请入学,独特的少数民族文化,这五项的均值分别为4.16、4.03、4.02、4.00、3.98;在选择呼和浩特修学旅游的影响因素方面,提取了5个公因子,分别为“经济环境因子”、“个人意愿因子”、“个人修养需求因子”、“外界驱动力环境因子”、“文化教育因子”,这五个因子的贡献率分别为32.73%、9.255%、7.168%、6.019%、5.704%,最终的累计贡献率为60.87%。从留学生选择呼和浩特高校修学旅游的影响力因素方面分析,价格是对留学生产生动力的一个较为敏感的因素,我们应该将学费低和奖学金高这两个要素结合起来,来宣传我们的优势。此外,我们还要加大我们文化方面的优势宣传,以此来吸引更多的留学生来呼和浩特修学旅游;同时,在影响因素方面,我们得知在呼和浩特留学生修学旅游市场中,经济水平、城市生活环境、两国经贸、高校知名度、目的地城市形象、城市的对外开放程度、文化教育方面的合作等因素,是影响留学生修学旅游的主要原因。针对这些影响因素,结合呼和浩特留学生修学旅游市场的现状以及市场开发中存在的问题,政府及各相关部门应加大资金投入、加强城市建设、加大宣传力度等方面来提高呼和浩特的城市形象;教育部门应该为国内外高校间的合作交流提供平台;同时,各高等院校应提高自身的国际化教育水平,与旅游企业密切合作,为呼和浩特留学生修学旅游市场的进一步深化提出一些建议。
[Abstract]:With the deepening of global economic integration, China's social economy and international status have been greatly improved, making more and more students come to China to study and travel. The increase of foreign students' inbound study and tourism is an important symbol of the degree of urban opening to the outside world. It is also a sign of the international development of universities and colleges in our country and the international cultural exchange towards internationalization. Against the background of the gradual segmentation of the international tourism market, the trend of tourism began to develop in the direction of thematic tourism. As a new kind of tourism consumption demand, study tourism has been widely seen in the sight of people. With the trend of international and domestic trends, the attention to study tourism has been gradually strengthened. Hohhot is the capital city of the western frontier. In recent years, under the guidance of national policies, the number of foreign students choosing Hohhot to study and travel has also gradually increased, but compared with some developed cities, The gap between Hohhot and Hohhot is still very large. In order to reduce this gap as much as possible, this paper studies the influencing factors of Hohhot foreign students' study tourism, in order to further take practical countermeasures. By combing the concept and relevant theoretical knowledge of the study tourism at home and abroad, this paper designs a questionnaire from the aspects of the influencing factors of foreign students choosing Hohhot to study tourism, and from September 2016 to December 2016, The students studying in Hohhot colleges and universities were investigated on the spot for three months. The collected data were processed and analyzed by the methods of factor analysis, variance analysis and other quantitative methods. SPSS and Excel were used to process and analyze the collected questionnaires. It is concluded that in the analysis of the importance of influencing factors, foreign students study Chinese, have more scholarships, travel to Huhu City, have low costs, apply for admission, and have a unique minority culture. The mean values of these five items were 4.160.03 / 4.02n4.004.003.98 respectively. Five common factors, namely "economic environment factor", "personal will factor" and "individual self-cultivation demand factor", were extracted from the influencing factors of choosing Hohhot to study tourism. The contribution rate of these five factors is 32.730.7.1686.019 and 5.704 respectively, and the final cumulative contribution rate is 60.87. From the perspective of the influential factors of students studying in Hohhot colleges and universities, price is a more sensitive factor to the motivation of foreign students. We should combine the two factors of low tuition and high scholarship. To publicize our advantages. In addition, we have to increase our cultural advantages in order to attract more foreign students to study and travel in Hohhot. At the same time, in terms of influencing factors, we know that in the market for foreign students studying in Hohhot, Such factors as economic level, urban living environment, economy and trade between the two countries, the popularity of universities, the image of the destination city, the degree of the city's opening to the outside world, and the cooperation in cultural and educational fields are the main factors affecting the study and tourism of foreign students. In view of these influencing factors, combined with the present situation of Hohhot foreign students' study and tourism market and the problems existing in market development, the government and relevant departments should increase capital investment and strengthen urban construction. Increasing publicity and other aspects to improve Hohhot's city image; education departments should provide a platform for cooperation and exchange between domestic and foreign universities; at the same time, colleges and universities should improve their own international education level and work closely with tourism enterprises. Some suggestions are put forward for the further deepening of Hohhot foreign students' study tourism market.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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