河北省入境旅游市场现状及需求分析
发布时间：2018-07-18 14:55
【摘要】：旅游业是极具发展潜力的“朝阳产业”,也是资源消耗低、带动系数大、就业机会多、综合效益好的“绿色产业”,同时入境旅游是衡量一个国家、地区旅游综合实力的重要指标,更是吸收外汇和解决就业的重要途径。当前国际旅游业高速发展,世界各国和地区对入境旅游业的重视度也是史无前例,近几年来河北省入境旅游业获得了空前的发展,结合自身独特的区位优势和丰富的旅游资源,为河北省经济繁荣做出了重要贡献。因此深入研究河北省入境旅游客源市场的现状与动态发展趋势以及探究入境旅游需求影响因素对扩大河北省入境旅游市场份额和提升河北省入境旅游市场竞争力具有重要意义。 本文以河北省入境旅游市场为研究对象,通过分析相关的国内外研究文献,了解了入境旅游客源结构和需求影响因素方面的研究。首先,界定了入境旅游的相关概念,对河北省入境旅游的时序数据进行了系统分析,并与全国同期平均水平进行简单对比,探究河北省入境旅游市场的竞争力。其次,将搜集到的相关数据基于份额-偏移模型(SSM)对主要客源国市场从份额分量、结构偏移分量、竞争偏移分量三角度进行了分析,表明河北省入境旅游市场总体发展速度高于全国平均水平,游客吸引力较大,整体处于优势地位,竞争力较强；对河北省各城市的研究发现游客流向集中在承德、秦皇岛和石家庄,而邯郸和沧州虽不是主要目的地城市,但客流量增幅较大值得关注。在梳理国内外关于入境旅游需求影响因素的研究之后,利用Eviews6.0软件采用双对数线性回归模型对赴河北省入境旅游的四个主要客源国韩国、日本、俄罗斯和美国进行实证研究,得到客源国的需求模型分别是 韩国：lnQ=-1.26lnC0+4.521nEX+4.86lnG-3.23lnP-0.6D1 日本：lnQ=16.98-1.02lnG+0.52lnGDP-0.32D1-0.99MA(2) 俄罗斯：lnQ=-1.36lnC0+2.92lnEX+1.46lnG-0.34D1 美国：lnQ=8.05+0.621nGDP一1.831nEX一0.6D1+0.4D4根据需求弹性来确定各因素的影响程度,为河北省入境旅游客源市场细分、入境旅游产品设计和目的地结构优化提供依据。最后,结合河北省旅游资源特色,为河北省入境旅游市场开拓及营销战略提出建议。
[Abstract]:Tourism is a "sunrise industry" with great potential for development. It is also a "green industry" with low consumption of resources, large driving coefficient, many employment opportunities and good comprehensive benefits. At the same time, inbound tourism is a measure of a country. The important index of the comprehensive strength of regional tourism is an important way to absorb foreign exchange and solve employment. At present, with the rapid development of international tourism, countries and regions all over the world attach unprecedented importance to inbound tourism. In recent years, the inbound tourism of Hebei Province has achieved unprecedented development, combining its unique geographical advantages and rich tourism resources. For the economic prosperity of Hebei Province has made an important contribution. Therefore, it is of great significance to study the present situation and dynamic development trend of inbound tourist market in Hebei Province and to explore the influencing factors of inbound tourism demand for expanding the market share of inbound tourism in Hebei Province and enhancing the competitiveness of inbound tourism market in Hebei Province. This paper takes the inbound tourism market of Hebei Province as the research object, through the analysis of the relevant domestic and foreign research literature, has understood the inbound tourism tourist source structure and the demand influence factor aspect research. First of all, it defines the concept of inbound tourism, analyzes the timing data of inbound tourism in Hebei Province, and makes a simple comparison with the national average level in the same period to explore the competitiveness of Hebei inbound tourism market. Secondly, based on the SSM model, the relevant data are analyzed from three aspects: share component, structure offset component and competition offset component. The results show that the overall development speed of the inbound tourism market in Hebei Province is higher than the national average, the tourist attraction is great, the whole is in an advantageous position, and the competition is strong. The study of the cities in Hebei Province found that the tourist flow direction is concentrated in Chengde. Qinhuangdao and Shijiazhuang, and Handan and Cangzhou are not major destination cities, but the increase in passenger traffic should be concerned. After combing the domestic and foreign research on the influencing factors of inbound tourism demand, using Eviews6.0 software to use the double logarithmic linear regression model to study the four main inbound tourist countries of Hebei Province, South Korea, Japan, Russia and the United States. The demand models of the guest countries are: South Korea: 1: lnQ-1.26lnC04.521nEX 4.86lnG-3.23lnP-0.6D1 Japan: lnQlQ 16.98-1.02lnG 0.52lnGDP-0.32D1-0.99MA (2) Russia: Inq-1.36lnC02.92lnEX 1.46lnG-0.34D1 US: lnQT 8.05 0.621nGDP 1.831nEX-0.6D1 0.4D4 determines the degree of influence of each factor according to the elasticity of demand. It provides the basis for the subdivision of inbound tourist market, the design of inbound tourism products and the optimization of destination structure in Hebei Province. Finally, combining the characteristics of Hebei Province's tourism resources, the paper puts forward some suggestions for Hebei's inbound tourism market development and marketing strategy.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2132254
[Abstract]:Tourism is a "sunrise industry" with great potential for development. It is also a "green industry" with low consumption of resources, large driving coefficient, many employment opportunities and good comprehensive benefits. At the same time, inbound tourism is a measure of a country. The important index of the comprehensive strength of regional tourism is an important way to absorb foreign exchange and solve employment. At present, with the rapid development of international tourism, countries and regions all over the world attach unprecedented importance to inbound tourism. In recent years, the inbound tourism of Hebei Province has achieved unprecedented development, combining its unique geographical advantages and rich tourism resources. For the economic prosperity of Hebei Province has made an important contribution. Therefore, it is of great significance to study the present situation and dynamic development trend of inbound tourist market in Hebei Province and to explore the influencing factors of inbound tourism demand for expanding the market share of inbound tourism in Hebei Province and enhancing the competitiveness of inbound tourism market in Hebei Province. This paper takes the inbound tourism market of Hebei Province as the research object, through the analysis of the relevant domestic and foreign research literature, has understood the inbound tourism tourist source structure and the demand influence factor aspect research. First of all, it defines the concept of inbound tourism, analyzes the timing data of inbound tourism in Hebei Province, and makes a simple comparison with the national average level in the same period to explore the competitiveness of Hebei inbound tourism market. Secondly, based on the SSM model, the relevant data are analyzed from three aspects: share component, structure offset component and competition offset component. The results show that the overall development speed of the inbound tourism market in Hebei Province is higher than the national average, the tourist attraction is great, the whole is in an advantageous position, and the competition is strong. The study of the cities in Hebei Province found that the tourist flow direction is concentrated in Chengde. Qinhuangdao and Shijiazhuang, and Handan and Cangzhou are not major destination cities, but the increase in passenger traffic should be concerned. After combing the domestic and foreign research on the influencing factors of inbound tourism demand, using Eviews6.0 software to use the double logarithmic linear regression model to study the four main inbound tourist countries of Hebei Province, South Korea, Japan, Russia and the United States. The demand models of the guest countries are: South Korea: 1: lnQ-1.26lnC04.521nEX 4.86lnG-3.23lnP-0.6D1 Japan: lnQlQ 16.98-1.02lnG 0.52lnGDP-0.32D1-0.99MA (2) Russia: Inq-1.36lnC02.92lnEX 1.46lnG-0.34D1 US: lnQT 8.05 0.621nGDP 1.831nEX-0.6D1 0.4D4 determines the degree of influence of each factor according to the elasticity of demand. It provides the basis for the subdivision of inbound tourist market, the design of inbound tourism products and the optimization of destination structure in Hebei Province. Finally, combining the characteristics of Hebei Province's tourism resources, the paper puts forward some suggestions for Hebei's inbound tourism market development and marketing strategy.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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