福州温泉旅游业发展对策研究
发布时间：2018-07-25 07:11
【摘要】：自入选首批"中国温泉之都",在政府主导下,福州温泉旅游接待能力快速增加,产业规模扩大、市场结构总体优化,但与国内知名温泉旅游地横向对比,福州温泉旅游发展还有较大差距。在政府主导下,促进福州温泉旅游可持续发展,政府部门应改进体制机制、创新政策措施、强化品牌宣传、加强市场营销、优化旅游发展环境,以期促进福州温泉旅游业的进一步发展。
[Abstract]:Since being selected as the first batch of "hot spring capital of China", under the guidance of the government, Fuzhou hot spring tourism reception capacity has increased rapidly, the industrial scale has expanded, the market structure has been optimized overall, but with the domestic famous hot spring tourist destination horizontal contrast, Fuzhou hot spring tourism development still has a big gap. In order to promote the sustainable development of Fuzhou hot spring tourism under the guidance of the government, government departments should improve the system and mechanism, innovate policies and measures, strengthen brand publicity, strengthen marketing, and optimize the environment for tourism development. With a view to promoting the further development of Fuzhou hot spring tourism.
【作者单位】： 闽江学院旅游系;福建师范大学;
【基金】：福建省中青年教师教育科研项目阶段性成果(项目编号:JAS14246)
【分类号】：F592.7
[Abstract]:Since being selected as the first batch of "hot spring capital of China", under the guidance of the government, Fuzhou hot spring tourism reception capacity has increased rapidly, the industrial scale has expanded, the market structure has been optimized overall, but with the domestic famous hot spring tourist destination horizontal contrast, Fuzhou hot spring tourism development still has a big gap. In order to promote the sustainable development of Fuzhou hot spring tourism under the guidance of the government, government departments should improve the system and mechanism, innovate policies and measures, strengthen brand publicity, strengthen marketing, and optimize the environment for tourism development. With a view to promoting the further development of Fuzhou hot spring tourism.
【作者单位】： 闽江学院旅游系;福建师范大学;
【基金】：福建省中青年教师教育科研项目阶段性成果(项目编号:JAS14246)
【分类号】：F592.7
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