庐山体育旅游解读与开发利用研究
发布时间：2018-07-27 13:15
【摘要】：由于体育旅游产业和社会的发展以及人民生活水平的提高。体育旅游已成为一个新的产业和发展趋势，对体育旅游产业研究的相关知识是近期学术界所从事的主要研究工作，在2010年广州亚运会之后，中国的体育旅游产业重新卷起了一股热潮，从实际情况来看，体育旅游产业在我国的发展仍处于较低水平。体育旅游已成为一个新的领域和旅游方式，不仅促使体育和体育产业的提升也拓宽了体育旅游的发展空间，同时也提供了可持续发展和利用的旅游资源和硬件支持，旅游业和体育旅游业成为旅游产品发展的动力，旅游产品在未来体育旅游的发展中成为不可分割的一部分和一个重要发展方向。 在这项研究中，以游客和体育旅游景区部分工作人员作为研究对象。对庐山的体育旅游的现状通过文献法，问卷调查，专家访谈，数理统计等方法进行了研究和分析。首先对国内和国外体育旅游现状及通过自然地理环境体育旅游发展进行一个初步的认识，以及在不同层次的研究趋势下，对游客庐山旅游需求，服务质量和专业体育旅游指南的研究，找到在庐山开展体育旅游的可行性，其次，通过对庐山的经济水平和体育旅游市场的能力和资源发展形势的认识表明，在庐山开展体育旅游，，不仅可以提高庐山的经济发展水平和满足体育文化旅游的需求，与庐山文化，体育旅游政策等和资源的支持，为庐山的体育旅游资源的开发提供了优越条件。通过对庐山游客在庐山体育旅游的关键作用和体育指导人员研究等方面研究得出以下结论： 1、游客的体育旅游活动目的主要体现在增强体质，娱乐和调整心理状态等。庐山体育旅游的发展，要以游客的需要为发展前提。 2、庐山具有优越的体育旅游资源，但由于这些资源的开发和体育旅游相关设备落后使得其具有巨大的发展潜力。 3、庐山体育旅游相关部门宣传不到位和体育旅游机构或公司不符合市场发展要求特别是提供一些不真实的宣传信息，导致庐山体育旅游得不到好评。 4、政府负责单位对庐山体育旅游的监管不利，没有准确的法规和全面的专业人才培养机制。 5、在庐山举办的体育赛事较少，大型体育赛事的庐山带来的经济利益与旅游收入相比有较大差距。体育旅游产业在当地的经济收入相对较低。 6、庐山体育旅游项目开展方式的单一性以及现有体育旅游产品的老化，缺乏实质性的创意等多方面因素都导致了庐山游客的重游率不高。 针对庐山体育旅游的特点，并从实际情况考虑，提出以下建议： 1、庐山的三叠泉，好汉坡等体育旅游胜地开发集身体锻炼，休闲娱乐为一体的登山，攀岩等项目。并统筹庐山体育旅游其他资源，制定详细的发展规划。 2、针对现有体育旅游项目及设备相对落后的情况，相关部门应给予高度关注。要与时俱进，走出去，多借鉴一些体育旅游开展比较好的城市。 3、九江市相关政府单位一方面要加大对庐山体育旅游的宣传力度，另一方可以通过对体育旅游公司实施一些优惠政策，让旅游公司得到快速发展。 4、庐山要成立监管部门，对一些非法的体育旅游公司进行整顿，防止对游客权利的侵犯。如收费不合理，强制消费等问题进行排查。 5、庐山可以通过一些体育赛事来对外宣传庐山的体育旅游，另一方面也可以在体育赛事上充分挖掘体育旅游效益，带动当地吃、住、行的发展。 6、除了提高庐山体育旅游服务质量，让游客对庐山产生亲切感外，还应尽快完善体育旅游综合市场潜力，促进体育旅游产品创新和加快项目更新周期。
[Abstract]:Due to the development of sports tourism industry and society and the improvement of people's living standard, sports tourism has become a new industry and development trend. The related knowledge of sports tourism industry is the main research work in the recent academic circle. After the Guangzhou Asian Games in 2010, the sports tourism industry in China has been re rolled up. From the actual situation, the development of sports tourism industry in China is still at a low level. Sports tourism has become a new field and mode of tourism. It not only promotes the promotion of sports and sports industry, but also widens the development space of sports tourism, and also provides sustainable development and use of tourism resources and hardware support. Tourism and sports tourism have become the motive force of the development of tourism products, and tourism products have become an inseparable part and an important direction of development in the development of future sports tourism.
In this study, some of the staff of tourist and sports tourist attractions are studied. The status of sports tourism in Mount Lu is studied and analyzed through literature, questionnaire, expert interview, mathematical statistics and other methods. First, the development of sports tourism in China and abroad and the development of sports tourism through natural geographical environment are developed. On the basis of a preliminary understanding and the research trend of different levels, the study of tourist Mount Lu tourism demand, service quality and professional sports travel guide find the feasibility of carrying out sports tourism in Mount Lu. Secondly, through the understanding of the economic level of Mount Lu and the ability of the sports tourism market and the development situation of resources, it shows that it is in the Lujiang city. Sports tourism in the mountain can not only improve the economic development level of Mount Lu and meet the needs of sports culture tourism, but also provide the favorable conditions for the development of Mount Lu's sports tourism resources, such as the Mount Lu culture, the sports tourism policy and the support of resources. The following conclusions are drawn as follows:
1, the purpose of the tourist sports tourism is mainly to strengthen the constitution, entertainment and adjust the psychological state. The development of the Mount Lu sports tourism should be the prerequisite for the development of the tourists.
2, Mount Lu has superior sports tourism resources, but because of the development of these resources and the backward equipment of sports tourism, it has great potential for development.
3, the propaganda of Mount Lu sports tourism related departments is not in place and the sports tourism organizations or companies do not meet the requirements of the market development, especially to provide some untrue propaganda information, which leads to the lack of good praise of the Mount Lu sports tourism.
4, the government's responsibility is not conducive to the supervision of sports tourism in Mount Lu. There are no accurate laws and regulations and a comprehensive training mechanism for professionals.
5, there are few sports events held in Mount Lu. There is a big gap between the economic benefits and tourism income of Mount Lu in large sports events. The local economic income is relatively low in the sports tourism industry.
6, the single character of the Mount Lu sports tourism project and the aging of the existing sports tourism products and the lack of substantial creativity have led to the low revisit rate of Mount Lu tourists.
Considering the characteristics of sports tourism in Mount Lu and considering the actual situation, the following suggestions are put forward:
1, the three stack springs of Mount Lu and the sports tourism resorts such as the Han Poe develop a mountain climbing, rock climbing and other projects with physical exercise, leisure and entertainment as a whole, and co-ordinate the other resources of the Mount Lu sports tourism and formulate detailed development plans.
2, in view of the relative backwardness of the existing sports tourism projects and equipment, the relevant departments should give high attention. We should keep pace with the times, go out and learn more about some sports tourism to carry out better cities.
3, the relevant government units in Jiujiang should strengthen the publicity of Mount Lu sports tourism on the one hand, and the other can make the tourism companies develop rapidly by implementing some preferential policies to the sports tourism companies.
4, Mount Lu should set up a regulatory department to rectify some illegal sports tourism companies to prevent violations of the rights of tourists, such as unreasonable charges and compulsory consumption and other issues.
5, Mount Lu can through some sports events to publicize the Mount Lu sports tourism, on the other hand, it can also fully excavate sports tourism benefits in sports events to promote the development of local eating, living and doing.
6, in addition to improving the quality of sports tourism service in Mount Lu and making tourists feel friendly to Mount Lu, it is necessary to improve the comprehensive market potential of sports tourism as soon as possible, to promote the innovation of sports tourism products and to speed up the project renewal cycle.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G812.7;F592.7
本文编号：2147957
[Abstract]:Due to the development of sports tourism industry and society and the improvement of people's living standard, sports tourism has become a new industry and development trend. The related knowledge of sports tourism industry is the main research work in the recent academic circle. After the Guangzhou Asian Games in 2010, the sports tourism industry in China has been re rolled up. From the actual situation, the development of sports tourism industry in China is still at a low level. Sports tourism has become a new field and mode of tourism. It not only promotes the promotion of sports and sports industry, but also widens the development space of sports tourism, and also provides sustainable development and use of tourism resources and hardware support. Tourism and sports tourism have become the motive force of the development of tourism products, and tourism products have become an inseparable part and an important direction of development in the development of future sports tourism.
In this study, some of the staff of tourist and sports tourist attractions are studied. The status of sports tourism in Mount Lu is studied and analyzed through literature, questionnaire, expert interview, mathematical statistics and other methods. First, the development of sports tourism in China and abroad and the development of sports tourism through natural geographical environment are developed. On the basis of a preliminary understanding and the research trend of different levels, the study of tourist Mount Lu tourism demand, service quality and professional sports travel guide find the feasibility of carrying out sports tourism in Mount Lu. Secondly, through the understanding of the economic level of Mount Lu and the ability of the sports tourism market and the development situation of resources, it shows that it is in the Lujiang city. Sports tourism in the mountain can not only improve the economic development level of Mount Lu and meet the needs of sports culture tourism, but also provide the favorable conditions for the development of Mount Lu's sports tourism resources, such as the Mount Lu culture, the sports tourism policy and the support of resources. The following conclusions are drawn as follows:
1, the purpose of the tourist sports tourism is mainly to strengthen the constitution, entertainment and adjust the psychological state. The development of the Mount Lu sports tourism should be the prerequisite for the development of the tourists.
2, Mount Lu has superior sports tourism resources, but because of the development of these resources and the backward equipment of sports tourism, it has great potential for development.
3, the propaganda of Mount Lu sports tourism related departments is not in place and the sports tourism organizations or companies do not meet the requirements of the market development, especially to provide some untrue propaganda information, which leads to the lack of good praise of the Mount Lu sports tourism.
4, the government's responsibility is not conducive to the supervision of sports tourism in Mount Lu. There are no accurate laws and regulations and a comprehensive training mechanism for professionals.
5, there are few sports events held in Mount Lu. There is a big gap between the economic benefits and tourism income of Mount Lu in large sports events. The local economic income is relatively low in the sports tourism industry.
6, the single character of the Mount Lu sports tourism project and the aging of the existing sports tourism products and the lack of substantial creativity have led to the low revisit rate of Mount Lu tourists.
Considering the characteristics of sports tourism in Mount Lu and considering the actual situation, the following suggestions are put forward:
1, the three stack springs of Mount Lu and the sports tourism resorts such as the Han Poe develop a mountain climbing, rock climbing and other projects with physical exercise, leisure and entertainment as a whole, and co-ordinate the other resources of the Mount Lu sports tourism and formulate detailed development plans.
2, in view of the relative backwardness of the existing sports tourism projects and equipment, the relevant departments should give high attention. We should keep pace with the times, go out and learn more about some sports tourism to carry out better cities.
3, the relevant government units in Jiujiang should strengthen the publicity of Mount Lu sports tourism on the one hand, and the other can make the tourism companies develop rapidly by implementing some preferential policies to the sports tourism companies.
4, Mount Lu should set up a regulatory department to rectify some illegal sports tourism companies to prevent violations of the rights of tourists, such as unreasonable charges and compulsory consumption and other issues.
5, Mount Lu can through some sports events to publicize the Mount Lu sports tourism, on the other hand, it can also fully excavate sports tourism benefits in sports events to promote the development of local eating, living and doing.
6, in addition to improving the quality of sports tourism service in Mount Lu and making tourists feel friendly to Mount Lu, it is necessary to improve the comprehensive market potential of sports tourism as soon as possible, to promote the innovation of sports tourism products and to speed up the project renewal cycle.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G812.7;F592.7
【参考文献】
相关期刊论文 前10条
1 杨丽丽;;青岛市帆船体育旅游的现状及改进措施[J];体育科研;2011年06期
2 郭红涛;田新明;张中楼;;河北省发展体育旅游的SWOT分析[J];中国商贸;2011年15期
3 王咏红;温水鑫;冯长明;;庐山体育旅游开发研究[J];江苏商论;2010年10期
4 张红升;胡顺利;;我国国内旅游业发展现状和趋势研究[J];科技经济市场;2010年07期
5 周争蔚;;环洞庭湖经济圈民俗体育旅游市场开发的制约因素[J];湖南科技学院学报;2010年04期
6 李永辉;王晓强;马志云;;河北省环首都体育休闲旅游产业发展研究[J];河北学刊;2010年01期
7 胡月明;;我国会展旅游现状分析及前景展望[J];商业文化(学术版);2009年08期
8 王晓强;李永辉;任勇利;张佳;;河北省“环首都体育休闲圈”开发策略研究[J];西安体育学院学报;2008年05期
9 杨乃彤;;河北省开发体育旅游的资源基础及战略选择[J];吉林省教育学院学报(学科版);2008年07期
10 王佳;孟梅;殷志栋;;河北省体育旅游资源市场的研究与开发[J];商场现代化;2008年11期
相关硕士学位论文 前10条
1 裴广;沧州市体育旅游现状调查与开发对策研究[D];北京体育大学;2012年
2 李雪涛;山地户外运动安全因素分析及对策研究[D];北京体育大学;2012年
3 金志庚;韶山红色旅游与休闲旅游组合模式的景观规划与设计[D];湖南农业大学;2011年
4 柴龚莹;汶川县三江乡体育旅游发展现状和策略研究[D];上海体育学院;2011年
5 杨佳文;北京市旅游业的转型对发展体育旅游的研究[D];首都体育学院;2011年
6 李陶;对后奥运时期青岛市经营性帆船（帆板）俱乐部现状的研究[D];中国海洋大学;2011年
7 王亭亭;基于SWOT分析的我国竞技龙舟运动发展现状及对策研究[D];北京体育大学;2010年
8 潘荣静;苏州市体育旅游发展的SWOT分析[D];苏州大学;2010年
9 邓启烈;广西少数民族体育旅游的现状及市场经营模式研究[D];广西师范大学;2007年
10 白静;青岛市体育旅游发展研究[D];青岛大学;2005年
本文编号：2147957
本文链接：https://www.wllwen.com/guanlilunwen/lvyoujiudianguanlilunwen/2147957.html
