陕西大兴汤峪温泉旅游品牌建设优化方案研究
发布时间：2018-08-07 09:28
【摘要】：近年来,随着我国经济的稳步发展,旅游业逐渐成为国家战略性支柱产业,休闲度假产业也随之进一步的升温。人们的旅游模式逐渐从以往的简单观光游览向休闲度假等体验模式层面逐渐转化。而温泉旅游作为一种重要的休闲方式,以其特有的集保健、养生、娱乐、休闲、度假等功能已经被社会各界广泛认可和接受。我国是传统温泉大国,温泉旅游开发热潮正在南方地区不断兴起,而温泉资源丰富的西部地区也将进入一个温泉旅游开发的高潮。在陕西西安,蓝田汤峪镇的汤峪温泉具有“天下第一名汤”之美誉,从唐代就是是中国皇家温泉之源,几千年来兴盛不衰,其水质除了具有丰富的对人体有益矿物质之外,偏硅酸和氟含量均达到了可以命名为硅水或者氟水的医疗热矿水的标准。目前在省市县政府的大力支持下,陕西大兴汤峪温泉旅游的产业化格局已经初具雏形,并且正在不断的快速发展中,然而与此同时,也逐渐暴露出陕西大兴汤峪温泉旅游在品牌的建设和管理上相比较于国内外其它成熟温泉旅游品牌还存在诸多不足和需要改进的地方。 有鉴于此,本文试图通过有针对性、系统性的对陕西大兴汤峪温泉旅游品牌的建设状况进行研究分析,找出其发展过程中存在的关键性问题,并参考借鉴国内外成功的温泉旅游品牌开发管理的先进经验和模式,提出适合陕西大兴汤峪温泉旅游品牌建设的优化方案,提高其核心竞争力,为推动陕西旅游业从单一的文物古迹旅游上升为休闲时尚的温泉度假之旅,形成陕西省旅游业新的亮点和增长点,为更大的发挥陕西省作为著名旅游胜地的魅力提供部分参考。
[Abstract]:In recent years, with the steady development of our country's economy, tourism has gradually become the national strategic pillar industry, and the leisure and holiday industry has also further heated up. People's tourism mode is gradually changing from simple sightseeing to leisure vacation. As an important leisure way, hot spring tourism has been widely recognized and accepted by all walks of life with its unique functions of health care, health preservation, entertainment, leisure, vacation and so on. China is a traditional hot spring country, the hot spring tourism development boom is rising continuously in the south, and the western region with rich hot spring resources will enter a hot spring tourism development climax. In Xi'an, Shaanxi, the Tangyu hot spring in the town of Tangyu in Lantian has the reputation of "the best soup in the world." from the Tang Dynasty, it was the source of the royal hot springs of China. It has flourished for thousands of years, and its water quality is rich in minerals that are beneficial to the human body. Both metasilicic acid and fluorine content meet the standard of medical hot mineral water which can be named silicon water or fluorine water. At present, with the strong support of the provincial, municipal and county governments, the industrialization pattern of Tangyu hot spring tourism in Daxing, Shaanxi, has taken shape and is constantly developing rapidly, however, at the same time, Compared with other mature hot spring tourism brands at home and abroad Daxing Tangyu hot spring tourism in Shaanxi Province has many shortcomings and needs to be improved. In view of this, this paper attempts to systematically study and analyze the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi Province, and find out the key problems in the process of its development. With reference to the advanced experience and mode of successful hot spring tourism brand development and management at home and abroad, the paper puts forward an optimized plan for the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi province, and improves its core competitiveness. In order to promote Shaanxi tourism from a single cultural relics and historic sites tourism to leisure fashion hot spring vacation tour form a new bright spot and growth point of tourism in Shaanxi Province and provide some references for greater play of Shaanxi Province as a famous tourist attraction.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2169592
[Abstract]:In recent years, with the steady development of our country's economy, tourism has gradually become the national strategic pillar industry, and the leisure and holiday industry has also further heated up. People's tourism mode is gradually changing from simple sightseeing to leisure vacation. As an important leisure way, hot spring tourism has been widely recognized and accepted by all walks of life with its unique functions of health care, health preservation, entertainment, leisure, vacation and so on. China is a traditional hot spring country, the hot spring tourism development boom is rising continuously in the south, and the western region with rich hot spring resources will enter a hot spring tourism development climax. In Xi'an, Shaanxi, the Tangyu hot spring in the town of Tangyu in Lantian has the reputation of "the best soup in the world." from the Tang Dynasty, it was the source of the royal hot springs of China. It has flourished for thousands of years, and its water quality is rich in minerals that are beneficial to the human body. Both metasilicic acid and fluorine content meet the standard of medical hot mineral water which can be named silicon water or fluorine water. At present, with the strong support of the provincial, municipal and county governments, the industrialization pattern of Tangyu hot spring tourism in Daxing, Shaanxi, has taken shape and is constantly developing rapidly, however, at the same time, Compared with other mature hot spring tourism brands at home and abroad Daxing Tangyu hot spring tourism in Shaanxi Province has many shortcomings and needs to be improved. In view of this, this paper attempts to systematically study and analyze the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi Province, and find out the key problems in the process of its development. With reference to the advanced experience and mode of successful hot spring tourism brand development and management at home and abroad, the paper puts forward an optimized plan for the construction of Tangyu hot spring tourism brand in Daxing, Shaanxi province, and improves its core competitiveness. In order to promote Shaanxi tourism from a single cultural relics and historic sites tourism to leisure fashion hot spring vacation tour form a new bright spot and growth point of tourism in Shaanxi Province and provide some references for greater play of Shaanxi Province as a famous tourist attraction.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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