基于智慧旅游背景下的乡村旅游发展模式研究——以重庆合川区为例

发布时间：2018-08-13 19:14

【摘要】：宏观经济的快速增长增进我国居民收入,进而增强社会公众对以休闲为主要目的乡村旅游产品和服务的需求。乡村旅游产业需要借助智慧旅游工程来提升其服务质量,增进游客的旅游价值感知度。本文阐述了乡村旅游与智慧旅游的内涵及二者的互促价值;从发展乡村智慧型旅游产业的旅游信息问题、游客价值增进问题及旅游营销策划问题等方面揭示合川区发展乡村智慧型旅游所面临的主要障碍;给出建构乡村旅游的智慧旅游型公共信息服务平台策略,增进智慧型乡村旅游客户体验价值的策略及智慧型乡村旅游网络营销系统建构策略等可行性对策。
[Abstract]:The rapid growth of macro-economy increases the income of Chinese residents, and then strengthens the social public's demand for rural tourism products and services with leisure as the main purpose. The rural tourism industry needs to improve its service quality and tourism value perception with the help of intelligent tourism engineering. This paper expounds the connotation and mutual promotion value of rural tourism and intelligent tourism, and discusses the tourism information of the development of intelligent tourism industry in rural areas. From the aspects of tourist value enhancement and tourism marketing planning, this paper reveals the main obstacles to the development of intelligent rural tourism in Hechuan district, and gives the strategy of constructing intelligent tourism public information service platform. The strategies to enhance the experience value of intelligent rural tourism customers and the feasible strategies to construct the intelligent rural tourism network marketing system.
【作者单位】：重庆工商职业学院;
【基金】：重庆市教育委员会人文社会科学研究项目:“立足重庆的旅游行业英语语料库建设与研究----以合川区休闲旅游半岛建设和旅游景区软规划为个案研究”的研究成果,项目编号:13SKT35 2012-2014年度重庆市大学英语教学改革研究项目(重点项目):“基于职业英语能力培养的高职公共英语教学模式研究与实践--以旅游管理专业为例”的研究成果之一
【分类号】：F327;F592.7

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