基于旅游流视角的丽江、大理旅游竞合研究

发布时间：2018-08-27 16:32

【摘要】：丽江、大理旅游资源丰富，在全国都具有代表性和潜在的市场。也是云南省向国内外重点推出的旅游区域之一，因此两地的旅游发展对全省都有至关重要的影响。由于两地的旅游资源品味高开发难度大、旅游地理空间接近历史文化渊源深厚、旅游业发展面临相似的问题竞合发展前景大。因此两个强势旅游地区共存的状况下，丽江、大理是否会成为两个相互强势竞争者，两地旅游流是否会分流，对旅游流空间场效应影响是怎么样的。因此本文的研究目的就在于探讨怎么样发挥各自的优势，，相互配合协同发展，有效地实施旅游竞合对策，实现各自具有的品牌效应从而实现共赢。本文章的研究分为六个部分展开：第一，在绪论中对选题背景、内容与目的、选题方法、创新之处和技术路线做了介绍，并且对相关的文献和理论基础进行了较为详细的综述，并在研究内容中对文章框架进行了大致的描述；第二，对旅游竞合、旅游流的研究成果进行汇总，对区位理论、共生理论、比较优势论、场论、系统论及旅游流理论在旅游学上的研究做了总结和归纳，作为本文研究的基础；第三，从丽江、大理两市州主要客源市场的角度，对丽江、大理的旅游流（指客流）进行了详细分析，用以探讨两州市是否能进行旅游竞合，如何实现竞合；第四，分析了丽江、大理的旅游竞合模式，按照特定依据对旅游竞合模式进行了选择；第五，提出了丽江大理的旅游竞合战略；第六，最后对全文进行了总结。
[Abstract]:Lijiang, Dali tourism resources are rich, representative and potential market throughout the country. Yunnan Province is also one of the key tourism areas at home and abroad, so the development of tourism between the two places has a vital impact on the whole province. Due to the difficulty of developing tourism resources and the close relationship between tourism geographical space and historical culture, the development of tourism faces similar problems. Therefore, under the condition of coexistence of the two strong tourist regions, whether Lijiang and Dali will become two strong competitors, whether the tourism flow between the two places will be separated, and what kind of impact on the spatial field effect of tourism flow will be. Therefore, the purpose of this paper is to explore how to give play to their respective advantages, cooperate with each other and cooperate with each other, effectively implement the countermeasures of tourism competition and cooperation, realize their own brand effects and achieve win-win results. The research of this article is divided into six parts: first, in the introduction to the background, content and purpose, topic selection methods, innovations and technical routes are introduced, and the relevant literature and theoretical basis are summarized in detail. And in the research content, the article framework is described roughly. Secondly, the research results of tourism competition and tourism flow are summarized, the location theory, symbiosis theory, comparative advantage theory, field theory, The system theory and tourism flow theory are summarized and summarized as the basis of this paper. Third, from the point of view of the major tourist market in Lijiang and Dali cities, the paper makes a summary of the study of Lijiang. The tourism flow of Dali (referring to passenger flow) is analyzed in detail to discuss whether tourism competition can be carried out between the two cities and how to realize the competition. Fourthly, the paper analyzes the tourism competition and cooperation mode of Lijiang and Dali. According to the specific basis of tourism competition mode of choice; fifthly, put forward Lijiang Dali tourism competition strategy; sixth, the paper summarizes the full text.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

【共引文献】