南京市户外体育俱乐部经营发展现状的研究

发布时间：2018-08-28 19:29

【摘要】：随着经济的不断发展,人民生活水平的不断提高,户外运动和户外体育俱乐部作为新兴的产物正逐渐走进人们的生活,并产生越来越大的影响。然而,由于户外体育俱乐部还处于发展的初级阶段,发展还不够成熟,在运营过程中还存在很多的漏洞和问题。本研究针对南京市的户外体育俱乐部展开调查,了解南京市户外体育俱乐部发展的现状,发现南京市户外体育俱乐部在发展过程中存在的问题,为南京市户外体育俱乐部的健康发展提供理论支持。本研究根据管理学、体育学、户外运动理论以及群众体育管理和休闲体育等理论为指导,对户外运动以及户外体育俱乐部的概念,国内外研究现状进行梳理,同时对南京市开展户外体育活动的环境进行分析,运用文献资料法、调查问卷法、数理统计法和逻辑分析法等研究方法,选择南京市30家户外体育俱乐部为研究对象进行问卷调查。通过调查分析显示：南京市户外体育俱乐部起步较晚,俱乐部的规模较小,俱乐部的性质以松散型的个人组织居多,正规的企业组织较少,整体发展状况不令人满意；在户外体育俱乐部的行政管理上,缺乏相应的组织部门和完善的法律法规,对体育关于俱乐部资质认证缺乏了解,通过认证的俱乐部较少；俱乐部内部管理组织不健全,管理不科学不系统,缺少专业的管理人员和专业技术人员；俱乐部在安全保障方面,缺少专业的领队以及相应的救援人员；俱乐部的活动项目少,形式单一,营销渠道狭窄,推广力度不够。通过对俱乐部发展影响因素分析,得出几个重要的影响因素,主要概括为俱乐部管理体系不完善,法律法规不健全；缺乏专业的管理人次和专业技术人员；俱乐部规模较小,开展项目种类少,经营模式单一；俱乐部的营销渠道狭窄,宣传力度不够；俱乐部内部文化缺失等。并针对这些问题提出有针对性的意见和建议,为南京市户外体育俱乐部的健康持续发展提供可行性的理论意见和建议。
[Abstract]:With the development of economy and the improvement of people's living standards, outdoor sports and outdoor sports clubs, as a new product, are gradually coming into people's lives and producing more and more influence. However, because the outdoor sports club is still in the primary stage of development, the development is not mature enough, there are still many loopholes and problems in the course of operation. In this study, we investigate the outdoor sports clubs in Nanjing, and find out the problems in the development of outdoor sports clubs in Nanjing. To provide theoretical support for the healthy development of outdoor sports clubs in Nanjing. Based on the theories of management, physical education, outdoor sports, mass sports management and leisure sports, this study reviews the concepts of outdoor sports and outdoor sports clubs, and the current research situation at home and abroad. At the same time, the environment of outdoor sports activities in Nanjing is analyzed, and the research methods such as literature, questionnaire, mathematical statistics and logic analysis are used. Thirty outdoor sports clubs in Nanjing were selected as the research objects. The investigation and analysis show that: Nanjing outdoor sports club starts late, the scale of club is small, the nature of club is mostly loose individual organization, the formal enterprise organization is less, the overall development condition is not satisfactory; In the administrative management of outdoor sports clubs, there is a lack of corresponding organization departments and perfect laws and regulations, lack of understanding of sports about club qualification certification, fewer clubs that have passed the certification, and the internal management of clubs is not perfect. The management is not scientific and systematic, lack of professional management personnel and professional technical personnel; the club in the safety and security, lack of professional team leader and corresponding rescue personnel; the club has fewer activities, single form, narrow marketing channels, The promotion is not strong enough. Through the analysis of the influencing factors of club development, several important influencing factors are obtained, which are mainly summarized as follows: the club management system is not perfect, the laws and regulations are not perfect, the professional management and technical personnel are lacking, and the scale of the club is relatively small. There are few kinds of projects, single management model, narrow marketing channels, insufficient propaganda, lack of culture inside the club, etc. Aiming at these problems, some suggestions and suggestions are put forward to provide feasible theoretical advice and suggestions for the healthy and sustainable development of outdoor sports clubs in Nanjing.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G895

【参考文献】