三类不同开放程度景区游客感知差异研究

发布时间：2018-09-01 05:25

【摘要】：在建立感知质量/旅游形象—感知价值—满意度—忠诚度的游客感知链理论模型基础上,探讨三类不同开放程度景区游客感知差异。研究发现,感知质量包括景观、餐饮、交通、游览、住宿、休闲娱乐、管理七个感知维度,其中休闲娱乐感知对感知质量影响程度最大,景观感知与感知质量的相关性最小。旅游形象包含资源与社区认知、设施认知、情感三个形象维度。多群组路径分析发现,不同开放程度景区的游客感知理论模型具有相同形态。封闭式景区中感知质量各方面的评价均很重要,游客重视住宿、游览、休闲娱乐等方面,也更期待景区带来的情感形象认同。开放式和半开放式景区中,游客并未因其免费或低收费而忽视景区景观呈现或不注重游客满意和旅游所带来的收获。
[Abstract]:Based on the theoretical model of perceived quality / tourism image, perceived value, satisfaction and loyalty, this paper discusses the difference of tourists' perception in three kinds of scenic spots with different degrees of openness. The study found that perceived quality includes landscape, catering, transportation, sightseeing, accommodation, leisure entertainment, management of seven perceptual dimensions, in which leisure and entertainment perception has the greatest impact on perceived quality, landscape perception and perception of quality is the least relevant. Tourism image includes three dimensions: resources and community cognition, facility cognition and emotion. The multi-group path analysis shows that the theory model of tourist perception has the same shape in different open degree scenic spots. The evaluation of perception quality is very important in closed scenic spots. Tourists attach importance to accommodation, sightseeing, leisure and entertainment, but also expect the emotional image identity brought by the scenic spot. In the open and semi-open scenic spots, tourists do not ignore the scenic landscape presentation or pay no attention to the tourists' satisfaction and the harvest brought by tourism because of their free or low fees.
【作者单位】：西安外国语大学旅游学院.人文地理研究所;陕西省社会科学院;
【基金】：陕西省社科基金项目(13Q150)
【分类号】：F592;F224

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