重庆市江津区旅游产业发展战略研究
发布时间：2018-09-08 11:14
【摘要】：随着社会的发展，在国民经济中，旅游业所发挥的作用越来越不可小觑。整个国民经济的发展水平不仅是旅游业发展的基础，也制约着旅游业的发展，同时旅游业的发展又促成国民经济的发展。2009年12月1日，国务院发布《关于加快发展旅游业的意见》一文，其中明确提出，要把旅游产业培育成我国国民经济的战略性支柱产业，与人民群众更为满意的现代化服务业。 本文以重庆市江津区的旅游产业发展为研究背景，通过对其旅游产业现状的分析，发现其中存在的问题，挖掘市场机会和江津区旅游发展的自身潜力，并运用战略管理和市场营销的基本理论，为重庆市江津区旅游产业的发展提出了具有实用性及可操作性的发展战略。 文章首先介绍了论文选题的意义，，并分析国内外相关论题的理论研究，提出论文的研究目标、研究方法及技术路线；其次，对江津区的旅游资源、旅游要素进行了较为全面而详细地分析，并列出SWOT矩阵；最后确定了江津区旅游产业发展战略的总体思路，提出战略举措。 本文理论联系实际，找出江津区旅游产业立足和发展的方向，这对于江津区现阶段旅游产业的长足发展、以及实现该地旅游产业未来的持续发展都具有现实意义，同时对重庆市内类似区县的旅游产业的发展也具有一定的参考价值。由于市场环境和市场条件变化较快，在战略实施过程中，应根据具体情况对各项举措进行适当调整。
[Abstract]:With the development of society, tourism plays a more and more important role in the national economy. The level of development of the whole national economy is not only the basis for the development of tourism, but also restricts the development of tourism, and at the same time, the development of tourism contributes to the development of the national economy. On December 1, 2009, The State Council has issued an article on "opinions on speeding up the Development of Tourism", which clearly proposes that the tourism industry should be cultivated into a strategic pillar industry of China's national economy and be more satisfied with the modernized service industry of the people. This paper takes the development of tourism industry in Jiang Jin district of Chongqing as the research background, through analyzing the present situation of tourism industry, finds out the existing problems, and excavates the market opportunities and the potential of the tourism development of Jiang Jin district. Based on the basic theory of strategic management and marketing, this paper puts forward a practical and operable development strategy for the development of tourism industry in Jiang Jin district of Chongqing. The paper first introduces the significance of the topic, and analyzes the theoretical research of related topics at home and abroad, and puts forward the research objectives, research methods and technical routes. Secondly, the tourism resources of Jiang Jin district are analyzed. This paper makes a comprehensive and detailed analysis of tourism elements and lists the SWOT matrix, and finally determines the overall thinking of the tourism industry development strategy in Jiang Jin district and puts forward some strategic measures. Combining theory with practice, this paper finds out the orientation of tourism industry in Jiang Jin district, which is of practical significance to the rapid development of tourism industry in the current stage and the realization of sustainable development of tourism industry in this area. At the same time, it has certain reference value for the development of tourism industry in similar districts and counties in Chongqing. As the market environment and market conditions change rapidly, the measures should be adjusted according to the specific conditions in the process of implementing the strategy.
【学位授予单位】：重庆理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
[Abstract]:With the development of society, tourism plays a more and more important role in the national economy. The level of development of the whole national economy is not only the basis for the development of tourism, but also restricts the development of tourism, and at the same time, the development of tourism contributes to the development of the national economy. On December 1, 2009, The State Council has issued an article on "opinions on speeding up the Development of Tourism", which clearly proposes that the tourism industry should be cultivated into a strategic pillar industry of China's national economy and be more satisfied with the modernized service industry of the people. This paper takes the development of tourism industry in Jiang Jin district of Chongqing as the research background, through analyzing the present situation of tourism industry, finds out the existing problems, and excavates the market opportunities and the potential of the tourism development of Jiang Jin district. Based on the basic theory of strategic management and marketing, this paper puts forward a practical and operable development strategy for the development of tourism industry in Jiang Jin district of Chongqing. The paper first introduces the significance of the topic, and analyzes the theoretical research of related topics at home and abroad, and puts forward the research objectives, research methods and technical routes. Secondly, the tourism resources of Jiang Jin district are analyzed. This paper makes a comprehensive and detailed analysis of tourism elements and lists the SWOT matrix, and finally determines the overall thinking of the tourism industry development strategy in Jiang Jin district and puts forward some strategic measures. Combining theory with practice, this paper finds out the orientation of tourism industry in Jiang Jin district, which is of practical significance to the rapid development of tourism industry in the current stage and the realization of sustainable development of tourism industry in this area. At the same time, it has certain reference value for the development of tourism industry in similar districts and counties in Chongqing. As the market environment and market conditions change rapidly, the measures should be adjusted according to the specific conditions in the process of implementing the strategy.
【学位授予单位】：重庆理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
【参考文献】
相关期刊论文 前10条
1 丁枢;我国工业旅游发展历程、特点及开发模式[J];财贸经济;2005年05期
2 杨兴柱,陆林;城市旅游地居民感知差异及其影响因素系统分析——以中山市为例[J];城市问题;2005年02期
3 陈传康，吴承照;都市旅游的理论和实践探讨─—上海都市旅游国际研讨会综述[J];地理学与国土研究;1996年01期
4 吕连琴,刘爱荣;我国乡村旅游高级化的产品设计导向[J];地域研究与开发;2002年04期
5 李伟;乡村旅游开发规划研究[J];地域研究与开发;2003年06期
6 孙多勇;王银生;;旅游经济系统的发展战略研究[J];系统工程;1990年02期
7 钟永德;王怀c
本文编号：2230357
本文链接：https://www.wllwen.com/guanlilunwen/lvyoujiudianguanlilunwen/2230357.html
