南宁青秀山创建国家5A级旅游景区项目风险管理研究
发布时间：2018-10-05 10:16
【摘要】：随着人们生活水平日益提高和闲暇时间增多,旅游需求不断增长。旅游业是战略性产业,资源消耗低,带动系数大,就业机会多,综合效益好。改革开放以来,我国旅游业快速发展,产业规模不断扩大,产业体系日趋完善。旅游景区是旅游活动的核心和空间载体,是旅游系统中最重要的组成部分,也是激励旅游者出游最主要的目的和因素。 中国的旅游景区质量等级划分为五级,从高到低依次为5A、4A、3A、2A、1A级旅游景区。5A是一套规范性标准化的质量等级评定体系,是全国旅游景区(点)最高等级荣誉,是中国旅游精品景区的标杆。 本文站在南宁青秀山旅游风景区的角度上,以项目管理理论为基础,综合运用风险识别、风险评估和风险管理对策的理论和方法,对南宁青秀山创建国家5A级旅游景区全过程可能面临的风险进行了系统的较为深入的研究。 本文首先介绍了项目所在地南宁的概况、南宁青秀山旅游风景区概况以及项目背景。然后采用项目管理理论中的头脑风暴法、SWOT分析法、鱼刺图分析法对项目可能存在的风险进行了识别分析,总结出项目的五大风险计划阶段风险、启动阶段风险、实施阶段风险、控制阶段风险和收尾阶段风险和17个风险因素,并对这些风险因素进行了——分析。接着运用德尔菲法对风险因素进行评估,得出了四个对该项目影响较为严重的风险因素,最后有针对性地提出了相应的应对风险的方法和具体措施。
[Abstract]:With the increasing of people's living standard and leisure time, the demand for tourism is increasing. Tourism is a strategic industry with low resource consumption, large driving coefficient, more employment opportunities and good comprehensive benefits. Since the reform and opening up, China's tourism industry has developed rapidly, the industrial scale has been expanding, and the industrial system has become more and more perfect. Scenic spot is the core and space carrier of tourism activities, the most important part of tourism system, and the main purpose and factor of encouraging tourists to travel. The quality grade of China's tourist attractions is divided into five grades, and the order from high to low is 5A4A4A4A3A3A2A1a is a set of standardized quality rating evaluation system, and it is the highest grade honor of the national tourist attractions (points). It is the benchmark of China's top tourist attractions. Based on the theory of project management, this paper uses the theory and methods of risk identification, risk assessment and risk management in Nanning Qingxiu Mountain tourist Scenic spot. This paper makes a systematic and in-depth study on the risks that may be faced in the whole process of establishing the national 5A grade scenic spot in Qingxiu Mountain of Nanning. This paper first introduces the project location of Nanning, Nanning Qingxiu Mountain Tourism Scenic spot and the background of the project. Then using the brainstorming method in the project management theory, SWOT analysis method, fish-prickling analysis method to identify the possible risks of the project, summed up the project's five major risk planning stage risk, start-up stage risk, implementation phase risk. Control stage risk and end stage risk and 17 risk factors, and these risk factors are analyzed. Then using Delphi method to evaluate the risk factors, four more serious risk factors affecting the project are obtained. Finally, the corresponding methods and specific measures to deal with the risk are put forward.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2253006
[Abstract]:With the increasing of people's living standard and leisure time, the demand for tourism is increasing. Tourism is a strategic industry with low resource consumption, large driving coefficient, more employment opportunities and good comprehensive benefits. Since the reform and opening up, China's tourism industry has developed rapidly, the industrial scale has been expanding, and the industrial system has become more and more perfect. Scenic spot is the core and space carrier of tourism activities, the most important part of tourism system, and the main purpose and factor of encouraging tourists to travel. The quality grade of China's tourist attractions is divided into five grades, and the order from high to low is 5A4A4A4A3A3A2A1a is a set of standardized quality rating evaluation system, and it is the highest grade honor of the national tourist attractions (points). It is the benchmark of China's top tourist attractions. Based on the theory of project management, this paper uses the theory and methods of risk identification, risk assessment and risk management in Nanning Qingxiu Mountain tourist Scenic spot. This paper makes a systematic and in-depth study on the risks that may be faced in the whole process of establishing the national 5A grade scenic spot in Qingxiu Mountain of Nanning. This paper first introduces the project location of Nanning, Nanning Qingxiu Mountain Tourism Scenic spot and the background of the project. Then using the brainstorming method in the project management theory, SWOT analysis method, fish-prickling analysis method to identify the possible risks of the project, summed up the project's five major risk planning stage risk, start-up stage risk, implementation phase risk. Control stage risk and end stage risk and 17 risk factors, and these risk factors are analyzed. Then using Delphi method to evaluate the risk factors, four more serious risk factors affecting the project are obtained. Finally, the corresponding methods and specific measures to deal with the risk are put forward.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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