中美汽车露营地发展的比较研究
发布时间：2018-10-12 09:11
【摘要】：近年来,我国的社会经济稳步发展,居民生活水平显著提高,汽车露营旅游作为一种新的生活方式逐渐进入我国,人们对汽车露营地的需求日益凸显,露营地的建设也开始受到国家的重视,其市场发展潜力巨大。但是与发达国家相比,我国的汽车露营运动才刚刚起步,在发展过程中遇到的诸多问题,严重阻碍了我国汽车露营运动的发展。美国是汽车露营运动的起源国家,发展已有百年历史,如今已经形成了完整的产业链,研究借鉴美国的成功经验,可以使我们清楚地认识所存在差距,制定正确的发展方向,避免盲目建设。 本文采用文献资料法、比较分析法、专家访谈法、实地考察法、案例分析法对中美两国汽车露营地产业的发展现状进行了调查,从发展现状、政策背景、经济条件、选址依据、经营模式五个方面对两国汽车露营地的发展进行了对比,总结出美国汽车露营地发展的特点和我国汽车露营地存在的差距,提出了在我国汽车露营地发展的过程中,应该注意和改善的问题,得出以下结论： 第一.我国汽车露营活动虽然起步晚,与国外存在差距,但是在经济基础、道路交通、汽车消费等各个方面已经具备了开展汽车露营运动的基础条件,并且有巨大的市场发展空间。 第二.美国汽车露营营地发展的成功经验是在发展初期,政府给予了多方面的政策保障,鼓励人们积极参与汽车露营运动。随着它的发展,政府又及时制定汽车露营地和房车行业规范,划分露营地等级标准,在全国形成统一的营地服务体系,选址注重市场需求,通过连锁、并购等方式实行品牌化和规模化经营,提高营业利润,使其得到健康发展。 第三.与美国相比,我国汽车露营地的发展历史短,还处于初级阶段,主要是在政府的政策推动和资金支持下开展的,在消费市场、产业标准制定、房车制造业、连锁经营和管理方面还与美国存在着差距。因此,我国需要从这些方面去努力,促进我国汽车露营运动的顺利发展。
[Abstract]:In recent years, the social economy of our country has developed steadily, the living standard of the residents has been improved remarkably. As a new way of life, automobile camping tourism has gradually entered our country, and the demand for car campsites has become increasingly prominent. The construction of campsite also began to receive the attention of the state, its market development potential is huge. However, compared with the developed countries, the automobile camping movement in our country has just started, and many problems encountered in the process of development seriously hinder the development of the automobile camping movement in our country. The United States is the country of origin of the automobile camping movement and has a history of 100 years. Now it has formed a complete industrial chain. To study and learn from the successful experience of the United States can enable us to clearly understand the existing gaps and formulate a correct direction of development. Avoid blind construction. This paper makes an investigation of the development status of the automobile campsite industry in China and the United States by using the methods of literature, comparative analysis, expert interview, field investigation and case analysis, from the development status, policy background, economic conditions, and the basis of site selection. This paper compares the development of automobile campsites between the two countries in five aspects, sums up the characteristics of the development of automobile campsites in the United States and the gap existing in the development of automobile campsites in China, and puts forward the process of the development of car campsites in China. Should pay attention to and improve the problem, draw the following conclusions: first. Although the automobile camping activities in our country started late, there is a gap between China and foreign countries, but in the aspects of economic base, road traffic, automobile consumption and so on, it already has the basic condition to carry out the automobile camping movement, and has the huge market development space. Second The successful experience of automobile camp development in the United States is that in the early stage of development, the government gave various policies to encourage people to take an active part in the automobile camp movement. With its development, the government also timely formulated the automobile campsite and saloon car industry norms, classified camp grade standards, formed a unified camp service system throughout the country, selected sites to pay attention to market demand, and adopted chain stores. M & A and other ways to implement brand and scale management, improve operating profits, make it healthy development. Third Compared with the United States, the development of our country's car campsites has a short history and is still in its infancy. It is mainly carried out under the policy and financial support of the government, in the consumer market, in the establishment of industrial standards, and in the manufacturing of RV cars. There is also a gap in chain management and management with the United States. Therefore, our country needs from these aspects to make efforts to promote the smooth development of China's automobile camping movement.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G895
本文编号：2265567
[Abstract]:In recent years, the social economy of our country has developed steadily, the living standard of the residents has been improved remarkably. As a new way of life, automobile camping tourism has gradually entered our country, and the demand for car campsites has become increasingly prominent. The construction of campsite also began to receive the attention of the state, its market development potential is huge. However, compared with the developed countries, the automobile camping movement in our country has just started, and many problems encountered in the process of development seriously hinder the development of the automobile camping movement in our country. The United States is the country of origin of the automobile camping movement and has a history of 100 years. Now it has formed a complete industrial chain. To study and learn from the successful experience of the United States can enable us to clearly understand the existing gaps and formulate a correct direction of development. Avoid blind construction. This paper makes an investigation of the development status of the automobile campsite industry in China and the United States by using the methods of literature, comparative analysis, expert interview, field investigation and case analysis, from the development status, policy background, economic conditions, and the basis of site selection. This paper compares the development of automobile campsites between the two countries in five aspects, sums up the characteristics of the development of automobile campsites in the United States and the gap existing in the development of automobile campsites in China, and puts forward the process of the development of car campsites in China. Should pay attention to and improve the problem, draw the following conclusions: first. Although the automobile camping activities in our country started late, there is a gap between China and foreign countries, but in the aspects of economic base, road traffic, automobile consumption and so on, it already has the basic condition to carry out the automobile camping movement, and has the huge market development space. Second The successful experience of automobile camp development in the United States is that in the early stage of development, the government gave various policies to encourage people to take an active part in the automobile camp movement. With its development, the government also timely formulated the automobile campsite and saloon car industry norms, classified camp grade standards, formed a unified camp service system throughout the country, selected sites to pay attention to market demand, and adopted chain stores. M & A and other ways to implement brand and scale management, improve operating profits, make it healthy development. Third Compared with the United States, the development of our country's car campsites has a short history and is still in its infancy. It is mainly carried out under the policy and financial support of the government, in the consumer market, in the establishment of industrial standards, and in the manufacturing of RV cars. There is also a gap in chain management and management with the United States. Therefore, our country needs from these aspects to make efforts to promote the smooth development of China's automobile camping movement.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G895
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