华侨城股份有限公司投资战略优化研究
发布时间：2018-10-15 13:30
【摘要】：从国内外企业的投资发展历程来看,成功的企业都有具有自身特色的投资战略。企业从战略的角度借鉴他人的成功经验,打造适合企业自身发展的投资战略,集合集体智慧共同解决发展中的难题,促使企业在更高层次和更广阔的空间里发展。投资战略是企业基于总体战略目标需求,针对公司战略性投资活动所作的全局性规划,是为实现战略目标而开展的动态管理过程。其作为企业战略的综合子战略,基本出发点站在企业全局立场之上,并在企业总体战略之下展开服务。随着我国各行大小企业对可持续性发展的重要性的认识,投资战略在很多企业发展规划中应用愈加广泛,在公司战略规划中也日益突显出其重要作用,并将形成引领企业发展壮大的管理趋势。但投资战略决策及其绩效控制的管理体系在社会实践中的应用还不够成熟,有待继续完善和优化。 华侨城股份有限公司(以下简称“华侨城公司”)的投资发展在旅游综合业中具有较高的代表性,研究其投资战略管理优化方面具有较强的现实意义。本文采用了SWOT、 PEST、波特-五力模型等分析工具和相关图表对华侨城公司投资发展现状的内外环境因素进行细致地分析比较,提出投资战略存在的不足和重要影响各要素完善发展的趋势；同时,针对旅游综合业的投资战略管理思路、具体投资战略实施计划等方面亦提出了个人观点；另以投资战略理论为基础,结合华侨城公司的投资活动或具体项目,对投资战略的定位、评估选择及实施进行仔细研究,并提出华侨城公司现代的投资战略优化的方向和重要内容。 华侨城公司以旅游综合业、房地产业两大产业为核心,同时凭借跨行业的综合管理实力和资源整合优势,逐步尝试进入金融、电子通信及纸包装业等新兴产业,向业务多元化方向发展,目前处于向更高层次迈进的关键时期,公司的投资发展方向和重要领域方面需给予高度明确才能快捷实现战略目标。据华侨城公司整体资源和综合能力分析,结合旅游综合业与网络信息产业的密切关联性,其未来投资战略可优化为：以产业全局化为宗旨,以市场为导向,以信息网络化及资本网络金融化为趋势,以产品协同发展相互支撑,以人力资源为保障,以财务战略协同为后盾,充分整合企业资源优势,促进企业可持续性发展。本文研究结论具有前瞻性,其战略优化思想对其他企业投资活动或项目投资决策、实施等管理具有一定的参考性。
[Abstract]:From the investment development process of domestic and foreign enterprises, successful enterprises have their own investment strategy. From the strategic point of view, enterprises learn from the successful experience of others, create an investment strategy suitable for their own development, pool collective wisdom to solve the problems in development, and promote the development of enterprises at a higher level and in a broader space. Investment strategy is the overall planning of the company's strategic investment activities based on the demand of the overall strategic objectives. It is a dynamic management process to achieve the strategic objectives. As a comprehensive sub-strategy of enterprise strategy, the basic starting point is on the overall position of the enterprise, and the service is carried out under the overall strategy of the enterprise. With the recognition of the importance of sustainable development in various enterprises of our country, investment strategy is more and more widely used in many enterprise development plans, and its important role is increasingly highlighted in the strategic planning of companies. And will form the management trend that leads the enterprise to develop and grow. However, the application of investment strategy decision and its performance control management system in social practice is not mature enough, and needs to be further improved and optimized. The investment and development of overseas Chinese Town Co., Ltd (hereinafter referred to as "overseas Chinese City Company") is of high representativeness in the comprehensive tourism industry, so it is of great practical significance to study the optimization of its investment strategy management. This paper makes a detailed analysis and comparison of the internal and external environmental factors of the investment development status of overseas Chinese cities Company by using SWOT, PEST, Porter-five Force Model and related charts. At the same time, the author puts forward some personal views on the management of investment strategy and the implementation plan of the specific investment strategy in the tourism comprehensive industry, and puts forward the following points of view: (1) the deficiency of the investment strategy and the important influence on the improvement and development of the various factors; In addition, on the basis of the theory of investment strategy and combined with the investment activities or specific projects of overseas Chinese City Company, the positioning, evaluation, selection and implementation of the investment strategy are carefully studied. And put forward the direction and important content of the modern investment strategy optimization of overseas Chinese city company. With tourism industry and real estate industry as the core, overseas Chinese Town Company has gradually tried to enter the emerging industries such as finance, electronic communication and paper packaging industry, depending on the comprehensive management strength and resource integration advantage of cross-industry. The development of business diversification is now in the key period of moving to a higher level. The investment development direction and important areas of the company need to be highly defined in order to quickly realize the strategic objectives. According to the analysis of the overall resources and comprehensive capability of the overseas Chinese Town Company, combined with the close relationship between the tourism comprehensive industry and the network information industry, its future investment strategy can be optimized as follows: taking the overall situation of the industry as its purpose and taking the market as its guide. Taking information network and capital network finance as the trend, taking product coordinated development as mutual support, human resources as guarantee and financial strategy coordination as backing, enterprises can fully integrate their resource advantages to promote the sustainable development of enterprises. The conclusion of this paper is forward-looking, and its strategic optimization thought has certain reference value for other enterprises to make investment decision and implement project investment decision.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;F272
本文编号：2272700
[Abstract]:From the investment development process of domestic and foreign enterprises, successful enterprises have their own investment strategy. From the strategic point of view, enterprises learn from the successful experience of others, create an investment strategy suitable for their own development, pool collective wisdom to solve the problems in development, and promote the development of enterprises at a higher level and in a broader space. Investment strategy is the overall planning of the company's strategic investment activities based on the demand of the overall strategic objectives. It is a dynamic management process to achieve the strategic objectives. As a comprehensive sub-strategy of enterprise strategy, the basic starting point is on the overall position of the enterprise, and the service is carried out under the overall strategy of the enterprise. With the recognition of the importance of sustainable development in various enterprises of our country, investment strategy is more and more widely used in many enterprise development plans, and its important role is increasingly highlighted in the strategic planning of companies. And will form the management trend that leads the enterprise to develop and grow. However, the application of investment strategy decision and its performance control management system in social practice is not mature enough, and needs to be further improved and optimized. The investment and development of overseas Chinese Town Co., Ltd (hereinafter referred to as "overseas Chinese City Company") is of high representativeness in the comprehensive tourism industry, so it is of great practical significance to study the optimization of its investment strategy management. This paper makes a detailed analysis and comparison of the internal and external environmental factors of the investment development status of overseas Chinese cities Company by using SWOT, PEST, Porter-five Force Model and related charts. At the same time, the author puts forward some personal views on the management of investment strategy and the implementation plan of the specific investment strategy in the tourism comprehensive industry, and puts forward the following points of view: (1) the deficiency of the investment strategy and the important influence on the improvement and development of the various factors; In addition, on the basis of the theory of investment strategy and combined with the investment activities or specific projects of overseas Chinese City Company, the positioning, evaluation, selection and implementation of the investment strategy are carefully studied. And put forward the direction and important content of the modern investment strategy optimization of overseas Chinese city company. With tourism industry and real estate industry as the core, overseas Chinese Town Company has gradually tried to enter the emerging industries such as finance, electronic communication and paper packaging industry, depending on the comprehensive management strength and resource integration advantage of cross-industry. The development of business diversification is now in the key period of moving to a higher level. The investment development direction and important areas of the company need to be highly defined in order to quickly realize the strategic objectives. According to the analysis of the overall resources and comprehensive capability of the overseas Chinese Town Company, combined with the close relationship between the tourism comprehensive industry and the network information industry, its future investment strategy can be optimized as follows: taking the overall situation of the industry as its purpose and taking the market as its guide. Taking information network and capital network finance as the trend, taking product coordinated development as mutual support, human resources as guarantee and financial strategy coordination as backing, enterprises can fully integrate their resource advantages to promote the sustainable development of enterprises. The conclusion of this paper is forward-looking, and its strategic optimization thought has certain reference value for other enterprises to make investment decision and implement project investment decision.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.6;F272
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