张家界市旅游国际化竞争力评价研究
发布时间：2018-10-25 18:25
【摘要】：张家界市加快提升旅游国际化竞争力发展水平，把“国际旅游精品城市”作为发展目标，有利于提升张家界市旅游业的国际竞争力，促进张家界市旅游业的进一步发展，对张家界城市形象的品牌塑造具有积极意义。本文研究张家界市旅游国际化的问题，，主要围绕竞争力这一主题进行评价研究，在回顾了旅游国际化相关文献综述的基础上，分析研究城市旅游国际化竞争力的概念界定和相关理论，在此基础上对张家界市的旅游业竞争力现状进行评价分析，并构建旅游国际化竞争力评价指标体系，确定张家界市目前旅游国际化竞争力的发展水平，最后为张家界市旅游国际化竞争力的提升提供建议策略。 本文采用定量与定性相结合的分析方法构建出张家界市旅游国际化竞争力评价指标体系，选取了55个具有代表性的指标进行具体量化评价，分为三个子系统进行分析研究。以旅游收入、旅游服务、旅游营销能力评价现有竞争力发展水平，通过资源潜力、经济开放度、旅游发展速度、人才储备指标来评价潜在竞争力情况，并通过分析交通环境、生态环境、政治环境来评价旅游国际化环境支持竞争力情况。本文通过构建张家界市旅游竞争力评价指标体系的建立，并对旅游国际化竞争力中的问题，全面有针对性的提出可行性发展策略，对张家界市旅游国际化竞争力的提升有一定意义。
[Abstract]:Zhangjiajie speed up the development level of tourism international competitiveness, take "international tourism boutique city" as the development goal, help to promote the international competitiveness of Zhangjiajie tourism, and promote the further development of Zhangjiajie tourism. Zhangjiajie city image of the brand shaping has a positive significance. This paper studies the problem of tourism internationalization in Zhangjiajie, mainly focuses on the theme of competitiveness, and reviews the literature review of tourism internationalization. On the basis of analyzing and studying the concept definition and relevant theories of urban tourism internationalization competitiveness, this paper evaluates and analyzes the present situation of Zhangjiajie's tourism competitiveness, and constructs the evaluation index system of tourism internationalization competitiveness. This paper determines the development level of Zhangjiajie's tourism international competitiveness at present, and finally provides suggestions for the promotion of Zhangjiajie's tourism international competitiveness. In this paper, the quantitative and qualitative analysis method is used to construct the evaluation index system of Zhangjiajie tourism internationalization competitiveness. 55 representative indexes are selected for specific quantitative evaluation, which are divided into three subsystems for analysis and research. The present competitive development level is evaluated by tourism revenue, tourism service and tourism marketing ability, and the potential competitiveness is evaluated by means of resource potential, economic openness, tourism development speed, talent reserve index, and traffic environment is analyzed. Ecological environment, political environment to evaluate the tourism international environment to support competitiveness. Through the establishment of the evaluation index system of Zhangjiajie's tourism competitiveness and the problems in the tourism internationalization competitiveness, this paper puts forward the feasible development strategy comprehensively and pertinently. Zhangjiajie tourism international competitiveness of the promotion of a certain significance.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2294474
[Abstract]:Zhangjiajie speed up the development level of tourism international competitiveness, take "international tourism boutique city" as the development goal, help to promote the international competitiveness of Zhangjiajie tourism, and promote the further development of Zhangjiajie tourism. Zhangjiajie city image of the brand shaping has a positive significance. This paper studies the problem of tourism internationalization in Zhangjiajie, mainly focuses on the theme of competitiveness, and reviews the literature review of tourism internationalization. On the basis of analyzing and studying the concept definition and relevant theories of urban tourism internationalization competitiveness, this paper evaluates and analyzes the present situation of Zhangjiajie's tourism competitiveness, and constructs the evaluation index system of tourism internationalization competitiveness. This paper determines the development level of Zhangjiajie's tourism international competitiveness at present, and finally provides suggestions for the promotion of Zhangjiajie's tourism international competitiveness. In this paper, the quantitative and qualitative analysis method is used to construct the evaluation index system of Zhangjiajie tourism internationalization competitiveness. 55 representative indexes are selected for specific quantitative evaluation, which are divided into three subsystems for analysis and research. The present competitive development level is evaluated by tourism revenue, tourism service and tourism marketing ability, and the potential competitiveness is evaluated by means of resource potential, economic openness, tourism development speed, talent reserve index, and traffic environment is analyzed. Ecological environment, political environment to evaluate the tourism international environment to support competitiveness. Through the establishment of the evaluation index system of Zhangjiajie's tourism competitiveness and the problems in the tourism internationalization competitiveness, this paper puts forward the feasible development strategy comprehensively and pertinently. Zhangjiajie tourism international competitiveness of the promotion of a certain significance.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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本文编号：2294474
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