观光旅游者地方依恋、满意度与忠诚度间关系研究

发布时间：2018-11-06 16:12

【摘要】：选择能够反映观光旅游者心理特征的多样性偏好变量,引入已有的地方依恋、满意度和忠诚度关系模型,通过结构方程模型检验多样性偏好对观光旅游者地方依恋、满意度与忠诚度关系的影响。结果表明:(1)观光旅游者的地方依恋对满意度、满意度对忠诚度均具有显著正向影响;观光旅游者地方认同对忠诚度具有直接正向影响,而地方依赖对忠诚度的影响没有得到证实。(2)多样性偏好对观光旅游者满意度与重游意愿及观光旅游者地方依恋与重游意愿之间起着显著的调节作用。观光旅游者的多样性偏好越强烈,其满意度与重游意愿之间的关系越弱,其地方依恋与重游意愿之间的关系也越弱。
[Abstract]:Select the diversity preference variables which can reflect the psychological characteristics of tourist, introduce the existing relationship model of local attachment, satisfaction and loyalty, and test the attachment of diversity preference to tourist place by structural equation model. The relationship between satisfaction and loyalty. The results showed that: (1) the satisfaction degree of local attachment and satisfaction had a significant positive effect on the loyalty of tourist; Tourist local identity has a direct positive impact on loyalty, However, the influence of local dependence on loyalty has not been confirmed. (2) Diversity preference plays a significant role in regulating tourist satisfaction and revisiting intention and local attachment and revisiting intention. The stronger the diversity preference of tourist, the weaker the relationship between satisfaction and revisiting intention, and the weaker the relationship between local attachment and revisiting intention.
【作者单位】：山东外事翻译职业学院;河北金融学院;中国科学院地理科学与资源研究所;
【分类号】：F592.7

【相似文献】