万达长白山国际旅游度假区全域旅游建设问题研究

发布时间：2018-11-10 10:25

【摘要】：随着旅游业的蓬勃发展,传统的旅游方式已不能满足大众多样的旅游需求,旅游行业亟需一场新的革命,在党的十八届五中全会提出全新的“创新、协调、绿色、开放、共享”的发展理念的大背景下,“全域旅游”,这一具有代表性的旅游新概念应运而生。国内民营企业的龙头—万达集团积极响应全域旅游新理念,强调要向旅游者包括行、住、食、游、购、娱等在内的旅游产品和服务,更好的体现“全域旅游”、“旅游+”的发展热点。作为世界级区域旅游项目,以及国内投资金额最大的旅游项目之一,万达长白山国际旅游度假区,由以万达集团为首的六家龙头企业联合投资230亿元开发,自2009年开工建设以来一直备受各界关注。该项目位于吉林省抚松县松江河镇,占地面积约30平方公里,分为南北两区,北区为旅游服务中心,主要作为抚松县新的行政中心,成为抚松县政府所在地,建有学校、医院等机构场所;南区为国际旅游度假区,包括度假小镇、高档度假酒店群、滑雪场、高尔夫球场以及2016年新开设的水上乐园等项目。本文概述了度假区和国际度假区的内涵界定,诠释了旅游和全域旅游的概念,总结分析了目前国内外全域旅游的研究现状,并结合万达长白山国际旅游度假区的具体情况,指出了万达长白山国际旅游度假区全域旅游建设的主要问题,并进行了深入分析。结合SWOT分析理论,阐明万达长白山国际旅游度假区面临的多方支持、市场需求以及当前度假区发展契机等外部机会,同时意识到面临着国内外激烈竞争、如何保持生态与经济协调、可持续发展的外部威胁;当然,度假区具有区位、品牌等强有力的自身内部优势,同样具有档次高、消费高,人才奇缺以及交通等自身劣势。本文期望通过对万达长白山国际旅游度假区在全域旅游建设方面存在的诸如基础设施建设不够完善、客源市场狭窄等问题的分析,通过采取拓展项目,放大特色;加大宣传,拓展市场;创新管理,形成合力等措施,对度假区全域旅游的建设问题提出科学有效的对策及合理化意见,也对该度假区所在地经济的发展起到关键性作用,更是对万达集团的发展产生积极推动作用,为其建设更多的全域旅游度假区有借鉴意义!
[Abstract]:With the vigorous development of tourism, the traditional tourism mode can no longer meet the diverse tourism needs of the masses, and the tourism industry urgently needs a new revolution. In the Fifth Plenary session of the 18th CPC Central Committee, a new "innovation, coordination, green, and opening" has been put forward. Under the background of the development concept of "sharing", "global tourism", a representative new concept of tourism came into being. Wanda Group, the leader of private enterprises in China, positively responds to the new concept of global tourism and emphasizes that tourism products and services, including travel, housing, food, travel, shopping, entertainment and so on, should be better reflected in "global tourism". The development hot spot of "travel". As a world-class regional tourism project and one of the largest domestic tourism projects, Wanda Changbai Mountain International Tourism Resort has been jointly invested 23 billion yuan by six leading enterprises led by Wanda Group. Since the start of construction in 2009 has been concerned by all walks of life. The project is located in the town of Songjiang River in Fusong County, Jilin Province, covering an area of about 30 square kilometers, and is divided into two districts. The North District is the tourist service center, mainly as the new administrative center of Fusong County. It has become the seat of the government of Fusong County and has schools. Hospitals and other institutions; Southern District is an international tourist resort, including resort towns, luxury resorts, ski resorts, golf courses and a new water park in 2016. This paper summarizes the connotation of the resort and the international resort, explains the concept of tourism and global tourism, summarizes and analyzes the current research situation of the whole tourism at home and abroad, and combines the concrete situation of Wanda Changbai Mountain international tourist resort. This paper points out the main problems in the construction of Wanda Changbai Mountain International tourist Resort and makes a thorough analysis. Combined with SWOT analysis theory, this paper clarifies the external opportunities that Wanda Changbai Mountain International Tourism Resort faces, such as support, market demand and development opportunity, and realizes that it is facing fierce competition at home and abroad. How to maintain ecological and economic coordination, sustainable development of external threats; Of course, the resort has strong internal advantages, such as location, brand and so on, as well as its own disadvantages, such as high grade, high consumption, shortage of talents and transportation. Through the analysis of Wanda Changbai Mountain International tourist Resort in the whole area tourism construction, such as the infrastructure construction is not perfect, the tourist source market is narrow and so on, through the adoption of expansion projects, enlarge the characteristics; Increase publicity, expand the market; Innovating management, forming joint forces and other measures, put forward scientific and effective countermeasures and rational opinions on the construction of tourism in the whole resort area, and also played a key role in the development of the local economy of the resort area. It is also positive to the development of Wanda Group, for its construction of more global tourism resorts have reference significance!
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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