泰宁皇家马术文化旅游综合体项目开发研究
发布时间：2018-11-11 13:10
【摘要】：随着经济发展与人民生活水平的提高,国民的旅游休闲意识也在转换与提升。综观近年来土地综合开发领域的形势,不难发现：旅游综合体已经成为当前许多政府机构引导区域开发、旅游集团进行旅游开发、地产企业创新地产开发的主流模式。这一趋势,在未来五年甚至更长一段时间内必将继续存在,这是中国旅游地产业转型的方向、中国地产开发创新的方向和政府引导区域升级的方向。其关键原因有二：其一是休闲时代的到来与经济能力的提高使得市场休闲需求模式从单一观光向多元休闲转变；其二是旅游休闲具有强大的地气提升、产业融合与区域带动作用,能够最终促进区域大发展。由此,为更好的顺应市场需求、创造更大的综合效益,政府机构、旅游集团和地产企业,在区域土地综合开发项目上,都越来越多的指向了“旅游综合体”这一全新模式。本文的马术文化旅游综合体项目是基于赛马,马场表演等马术文化项目,吸引游客,促进当地旅游,发展旅游业,从而发展当地经济,同时带动项目配套的住宅,商业店面,酒店等产业。本文从马术旅游综合体和商业模式的概念出发,首先分析马术旅游综合体的特点,然后以泰宁皇家马术文化旅游综合体项目为例,结合泰宁旅游资源优势,政府政策,土地自然资源等优势,分析泰宁皇家马术旅游综合体项目开发的可行性研究,以期为马术文化旅游综合体的推广提供借鉴。
[Abstract]:With the development of economy and the improvement of people's living standard, people's consciousness of tourism leisure is also changing and improving. Looking at the situation in the field of comprehensive land development in recent years, it is not difficult to find that tourism complex has become the mainstream mode for many government agencies to guide regional development, tourism groups for tourism development and real estate enterprises to innovate real estate development. This trend will continue to exist in the next five years or even longer, which is the direction of the transformation of China's tourism real estate industry, the direction of innovation of China's real estate development and the direction of regional upgrading guided by the government. The key reasons are as follows: first, the arrival of leisure age and the improvement of economic ability make the market leisure demand model change from single sightseeing to plural leisure; The second is that tourism leisure has a strong promotion of land and atmosphere, industrial convergence and regional driving role, can ultimately promote regional development. Therefore, in order to better meet the market demand and create more comprehensive benefits, government agencies, tourism groups and real estate enterprises, in the area of comprehensive land development projects, are increasingly pointing to the "tourism complex", a new model. This article's equestrian cultural tourism complex project is based on horse racing, racetrack performance and other equestrian cultural projects, attracting tourists, promoting local tourism, developing local tourism, thus developing the local economy, and driving the supporting residential and commercial stores of the project. Hotels and other industries. Starting from the concept of equestrian tourism complex and business model, this paper first analyzes the characteristics of equestrian tourism complex, and then takes the Taining Royal Equestrian Culture Tourism complex Project as an example, combining the tourism resources advantage of Taining, the government policy, This paper analyzes the feasibility study on the development of Taining Royal Equestrian Tourism complex project in order to provide reference for the promotion of equestrian culture tourism complex.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2324937
[Abstract]:With the development of economy and the improvement of people's living standard, people's consciousness of tourism leisure is also changing and improving. Looking at the situation in the field of comprehensive land development in recent years, it is not difficult to find that tourism complex has become the mainstream mode for many government agencies to guide regional development, tourism groups for tourism development and real estate enterprises to innovate real estate development. This trend will continue to exist in the next five years or even longer, which is the direction of the transformation of China's tourism real estate industry, the direction of innovation of China's real estate development and the direction of regional upgrading guided by the government. The key reasons are as follows: first, the arrival of leisure age and the improvement of economic ability make the market leisure demand model change from single sightseeing to plural leisure; The second is that tourism leisure has a strong promotion of land and atmosphere, industrial convergence and regional driving role, can ultimately promote regional development. Therefore, in order to better meet the market demand and create more comprehensive benefits, government agencies, tourism groups and real estate enterprises, in the area of comprehensive land development projects, are increasingly pointing to the "tourism complex", a new model. This article's equestrian cultural tourism complex project is based on horse racing, racetrack performance and other equestrian cultural projects, attracting tourists, promoting local tourism, developing local tourism, thus developing the local economy, and driving the supporting residential and commercial stores of the project. Hotels and other industries. Starting from the concept of equestrian tourism complex and business model, this paper first analyzes the characteristics of equestrian tourism complex, and then takes the Taining Royal Equestrian Culture Tourism complex Project as an example, combining the tourism resources advantage of Taining, the government policy, This paper analyzes the feasibility study on the development of Taining Royal Equestrian Tourism complex project in order to provide reference for the promotion of equestrian culture tourism complex.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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