沈阳市光辉现代农业示范区乡村旅游产品游客体验价值提升策略研究

发布时间：2018-11-11 15:05

【摘要】：乡村旅游是近几年我国旅游研究的新热点。但是,在乡村旅游热的背后,也有一些成长的烦恼。乡村旅游产品的体验价值难以满足游客需求,造成乡村旅游产品利润率低、重游率地、游客满意度低等问题,制约了乡村旅游的发展。本文选取沈阳市光辉现代农业示范区作为研究对象,采用层次分析法构建乡村旅游产品游客体验价值结构模型,通过专家打分和游客打分对该区域乡村旅游产品的游客体验价值进行评价,并对提升该区域乡村旅游产品的游客体验价值做出如下建议:一是发挥基础旅游产品的体验优势,二是把握核心旅游产品的体验关键点,三是旅游产品的定位要准确。全文内容共分为以下几个部分:第一部分介绍了本文的研究背景和意义,主要研究内容、研究方法和创新之处,梳理了国内外关于乡村旅游和体验价值的相关文献。第二部分对旅游体验、马斯洛需求层次等相关理论进行梳理和总结。第三部分介绍了沈阳市光辉现代农业示范区的基本情况及其旅游资源概况。第四部分构建了沈阳市光辉现代农业示范区乡村旅游产品游客体验价值的评价模型。通过翻阅文献和咨询专家确定乡村旅游产品游客体验价值的影响力因子,并通过专家打分确定各影响力因子在评价模型中的权重。第五部分在已构建的游客体验价值评价模型基础上,制作游客调查问卷,选取沈阳市光辉现代农业示范区范围内各景点的游客进行问卷调查,通过已确定的各指标、要素权重对沈阳市光辉现代农业示范区乡村旅游产品游客体验价值分值进行计算,并对评价结果进行分析。第六部分给出了提升该区域游客体验价值的具体策略,主要包括发挥基础旅游产品的体验优势、把握核心旅游产品的体验关键点和找准发展旅游产品的定位。最后,本文认为沈阳市光辉现代农业示范区的乡村旅游产品各体验要素发展平衡,应该重点加强游客心理舒缓体验价值和社会参与体验价值进行提升。
[Abstract]:Rural tourism is a new hotspot of tourism research in China in recent years. However, behind the rural tourism boom, there are also some growing pains. The experience value of rural tourism products is difficult to meet the needs of tourists, resulting in low profit rate of rural tourism products, revisiting rate, low tourist satisfaction, and so on, which restricts the development of rural tourism. In this paper, Shenyang Guangming modern agricultural demonstration area is chosen as the research object, and the model of tourist experience value structure of rural tourism products is constructed by AHP. Through the evaluation of the tourist experience value of the rural tourism products in the region, the following suggestions are made to enhance the tourist experience value of the rural tourism products in the region: first, to give full play to the experience advantages of the basic tourism products. The second is to grasp the key points of the core tourism products experience, and the third is to locate the tourism products accurately. The full text is divided into the following parts: the first part introduces the research background and significance, the main research content, research methods and innovations, combing the domestic and foreign literature on rural tourism and experience value. The second part of tourism experience, Maslow hierarchy of needs and other related theories are combed and summarized. The third part introduces the basic situation and tourism resources of Xianghuang modern agricultural demonstration area in Shenyang. The fourth part constructs the evaluation model of the tourist experience value of rural tourism products in Xianghuang Agricultural demonstration District of Shenyang. Through reading the literature and consulting experts to determine the impact factors of the tourist experience value of rural tourism products, and to determine the weight of each influence factor in the evaluation model. In the fifth part, on the basis of the evaluation model of tourist experience value, the tourist questionnaire is made, and the tourists of the scenic spots in Shenyang Guanghuanmeng Agricultural demonstration Zone are selected to carry out a questionnaire survey, and through the established indicators. The factor weight is used to calculate the value of tourist experience value of rural tourism products in Xianghuang modern agricultural demonstration area of Shenyang, and the evaluation results are analyzed. The sixth part gives the specific strategies to enhance the experience value of tourists in this region, mainly including giving play to the experience advantages of the basic tourism products, grasping the key points of the core tourism products and finding out the position of developing the tourism products. Finally, this paper holds that the development of rural tourism products in Shenyang Guangming modern agricultural demonstration area is balanced, which should focus on strengthening the psychological relief experience value and social participation experience value.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F327;F592.7

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