常州市康养旅游产品开发与产业发展对策研究

发布时间：2018-11-19 19:17

【摘要】：随着人们收入水平的不断提升,在身体亚健康和人口老龄化问题日益严重的背景下,健康养生的话题受到了全社会的普遍关注,现如今康养旅游成为人们重要的休闲生活方式,发展康养旅游对提高民众生活质量,提升居民幸福感具有重要意义。康养旅游作为旅游与健康养生融合发展的新业态,正呈现蓬勃发展的态势,前景广阔。常州具有丰富的康养资源,如茅山、天目湖、南山竹海、孟河医派中医养生文化和茅山道教养生文化等,具备发展康养旅游的优势,潜力巨大。但目前还处于初级开发阶段,需要梳理康养资源,总结康养旅游产品的开发现状,发现发展过程中的问题,以便为进一步的开发提供参考。本文以康养旅游为研究对象,以常州市为研究区域,以康养旅游产品开发与产业发展及其对策研究为研究问题,综合运用文献分析、问卷调查和统计分析的方法,以马斯洛需求层次理论、道教养生理论、中医“治未病”理论和旅游产品开发理论为依据,根据市场调查的结果,构建常州康养旅游产品体系,具体包括特色医疗旅游产品、养生养老旅游产品、文化养生旅游产品、运动健体旅游产品、生态休闲旅游产品和健康美食旅游产品;进而提出了常州康养产业融合发展的模式:中医药+旅游模式、文化养生+旅游模式、健康旅游+养老模式、康养旅游十互联网模式和康养旅游+体育旅游模式等;研究还提供了相应的对策建议:加强组织协调管理,鼓励创新康养新模式;加强复合型人才培养,提升产业融合力度;加强市场监督,发挥行业自律,规范发展;扩大宣传力度,树立品牌,构建示范基地。本研究从整体区域的角度,全面梳理常州的康养资源,用数理结合的方法,探求了我国康养旅游产品开发与产业发展的问题,在一定程度上丰富了我国康养旅游的研究内容和成果,也可以为常州市康养旅游产品的开发和产业的发展提供借鉴。
[Abstract]:With the rising of people's income level, under the background of the problem of sub-health and aging of population, the topic of healthy health has been paid more and more attention by the whole society. Nowadays, healthy tourism has become an important way of leisure life. It is of great significance to develop healthy tourism to improve people's quality of life and enhance residents' happiness. As a new form of integration of tourism and health preservation, healthy tourism is developing vigorously and has a bright future. Changzhou has abundant health resources, such as Maoshan, Tianmu Lake, Nanshan Bamboo Sea, Menghe Medical School traditional Chinese Medicine Health Culture and Maoshan Taoism Health Culture, which has the advantage of developing healthy tourism and has great potential. However, at present, it is still in the primary stage of development, so it is necessary to sort out the resources of health care, summarize the present situation of the development of tourism products, and find out the problems in the process of development, so as to provide reference for further development. This paper takes Kangyang tourism as the research object, Changzhou city as the research area, and Kangyang tourism product development and industry development and its countermeasure research as the research question, synthetically uses the literature analysis, the questionnaire investigation and the statistical analysis method. On the basis of Maslow's hierarchy of demand theory, Taoist theory of health preservation, theory of "treating the disease before illness" and theory of tourism product development, and according to the results of market investigation, the system of Changzhou's healthy tourism products is constructed, including the characteristic medical tourism products. Health care and old-age tourism products, cultural health tourism products, sports health tourism products, ecological leisure tourism products and healthy food tourism products; Then put forward the development model of Changzhou health industry: traditional Chinese medicine tourism mode, cultural health tourism mode, health tourism 10 Internet mode and sports tourism model. The research also provides corresponding countermeasures and suggestions: strengthening organization coordination and management, encouraging the innovation of healthy and nurturing new mode, strengthening the training of compound talents, enhancing the strength of industry convergence, strengthening market supervision, giving play to the self-discipline of the industry, and standardizing the development; Expand propaganda, establish brand, build demonstration base. From the perspective of the whole region, this study comprehensively combed the health and culture resources of Changzhou, and explored the problems of the development of tourism products and industry in China by the method of combining mathematics and theory. To a certain extent, it enriches the research contents and achievements of healthy tourism in China, and can also provide reference for the development of tourism products and industry in Changzhou.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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