常州市康养旅游产品开发与产业发展对策研究
[Abstract]:With the rising of people's income level, under the background of the problem of sub-health and aging of population, the topic of healthy health has been paid more and more attention by the whole society. Nowadays, healthy tourism has become an important way of leisure life. It is of great significance to develop healthy tourism to improve people's quality of life and enhance residents' happiness. As a new form of integration of tourism and health preservation, healthy tourism is developing vigorously and has a bright future. Changzhou has abundant health resources, such as Maoshan, Tianmu Lake, Nanshan Bamboo Sea, Menghe Medical School traditional Chinese Medicine Health Culture and Maoshan Taoism Health Culture, which has the advantage of developing healthy tourism and has great potential. However, at present, it is still in the primary stage of development, so it is necessary to sort out the resources of health care, summarize the present situation of the development of tourism products, and find out the problems in the process of development, so as to provide reference for further development. This paper takes Kangyang tourism as the research object, Changzhou city as the research area, and Kangyang tourism product development and industry development and its countermeasure research as the research question, synthetically uses the literature analysis, the questionnaire investigation and the statistical analysis method. On the basis of Maslow's hierarchy of demand theory, Taoist theory of health preservation, theory of "treating the disease before illness" and theory of tourism product development, and according to the results of market investigation, the system of Changzhou's healthy tourism products is constructed, including the characteristic medical tourism products. Health care and old-age tourism products, cultural health tourism products, sports health tourism products, ecological leisure tourism products and healthy food tourism products; Then put forward the development model of Changzhou health industry: traditional Chinese medicine tourism mode, cultural health tourism mode, health tourism 10 Internet mode and sports tourism model. The research also provides corresponding countermeasures and suggestions: strengthening organization coordination and management, encouraging the innovation of healthy and nurturing new mode, strengthening the training of compound talents, enhancing the strength of industry convergence, strengthening market supervision, giving play to the self-discipline of the industry, and standardizing the development; Expand propaganda, establish brand, build demonstration base. From the perspective of the whole region, this study comprehensively combed the health and culture resources of Changzhou, and explored the problems of the development of tourism products and industry in China by the method of combining mathematics and theory. To a certain extent, it enriches the research contents and achievements of healthy tourism in China, and can also provide reference for the development of tourism products and industry in Changzhou.
【学位授予单位】:南京师范大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:F592.7
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