基于社会网络分析法的乡土精英对农民旅游的影响研究
发布时间：2018-12-31 09:16
【摘要】：随着我国经济的快速增长，农民的生活得到了很大的改善。物质生活条件的改善使得广大农民都有出去旅游的愿望。农民的旅游需求逐渐旺盛，农民旅游市场成为旅游市场不可或缺的一部分。 目前国内对农民旅游的研究主要集中在基本理论研究和市场开发研究。其中，对农民旅游消费行为的研究占比超过50％。研究者从经济学的角度去研究分析农民旅游的消费行为、农民旅游市场开发的制约因素和市场开发对策。然而，我国的农村和农民在发展条件和思想观念方面具有自己的特点，单纯的经济学理论并不能解决如今农民旅游市场打不开的困局。 本文在大量的文献研究基础上，以心理学、人类学、传播学等相关理论为支撑，通过调查问卷和访谈的形式收集案例地的有关“乡土精英界定”“农民旅游现状”“乡土精英的旅游认知、旅游经历、旅游信息传递”“乡土精英与农民的交际网络”等信息，将这些文字资料转换成适用社会网络分析法的数据资料，进行网络密度与中心度的研究。本文研究的数据和文本资料立足于农民对于旅游的真实情况反映，社会网络分析法将乡土精英对农民旅游的影响关系图示化和量化，，从而为打开农民旅游市场提供一种切合实际的方法。本文的创新之处在于选取了一个比较独特的视角：从与农民旅游者有着密切关系的乡土精英对农民旅游进行侧面的研究。选取乡土精英与农民就“旅游”话题进行交流的网络进行社会网络的网络密度和中心度分析，以图示的结果表示方法表现研究结论。通过图示化和量化结果，本文得出乡土精英利用其在乡村社会的地位对农民的旅游产生重大的影响：乡土精英的旅游认知促进农民旅游；乡土精英的旅游经历对农民具有一定的信息参考性即对农民旅游起到导向性作用；乡土精英与农民的交际网络是旅游信息传播的重要通道，对农民旅游市场营销具有一定的实用性。
[Abstract]:With the rapid growth of our economy, the life of farmers has been greatly improved. The improvement of material living conditions makes the majority of farmers have the desire to go out to travel. The farmer's tourism demand is exuberant gradually, the farmer's tourism market becomes an indispensable part of the tourism market. At present, the domestic research on peasant tourism mainly focuses on the basic theory and market development. Among them, more than 50 percent of the study on farmers' tourism consumption behavior. From the angle of economics, the researchers study and analyze the consumption behavior of farmers' tourism, the restrictive factors of the development of farmers' tourism market and the countermeasures of market development. However, China's rural areas and farmers have their own characteristics in terms of development conditions and ideas. Based on a large number of literature studies, this paper is supported by the theories of psychology, anthropology, communication and so on. Through the form of questionnaire and interview, this paper collects some information about "the definition of the local elite", "the present situation of the peasant tourism", "the tourism cognition of the local elite", "the tourism experience", "the communication network between the local elite and the peasants" and so on. The text data are converted into the data of social network analysis, and the density and centrality of the network are studied. The data and text data in this paper are based on the reflection of the true situation of the farmers to the tourism, and the social network analysis method graphically and quantifies the relationship between the rural elite and the peasant tourism. Thus, it provides a practical method to open up the farmers' tourism market. The innovation of this paper is to select a more unique angle of view: to study the peasant tourism from the local elite who is closely related to the peasant tourists. The social network density and centrality of the social network are analyzed by selecting the network of the local elite and farmers to communicate on the topic of "tourism", and the results of the study are represented by the method of graphical representation. Based on the graphical and quantitative results, this paper draws a conclusion that the rural elite exerts great influence on the farmers' tourism by its status in the rural society: the tourism cognition of the rural elite promotes the farmers' tourism; The tourism experience of the local elite has a certain information reference to the farmers, that is, it plays a leading role in the farmers' tourism; The communication network between the local elite and the peasants is an important channel for the dissemination of tourism information and has certain practicability for the farmers' tourism marketing.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;F323.8
本文编号：2396367
[Abstract]:With the rapid growth of our economy, the life of farmers has been greatly improved. The improvement of material living conditions makes the majority of farmers have the desire to go out to travel. The farmer's tourism demand is exuberant gradually, the farmer's tourism market becomes an indispensable part of the tourism market. At present, the domestic research on peasant tourism mainly focuses on the basic theory and market development. Among them, more than 50 percent of the study on farmers' tourism consumption behavior. From the angle of economics, the researchers study and analyze the consumption behavior of farmers' tourism, the restrictive factors of the development of farmers' tourism market and the countermeasures of market development. However, China's rural areas and farmers have their own characteristics in terms of development conditions and ideas. Based on a large number of literature studies, this paper is supported by the theories of psychology, anthropology, communication and so on. Through the form of questionnaire and interview, this paper collects some information about "the definition of the local elite", "the present situation of the peasant tourism", "the tourism cognition of the local elite", "the tourism experience", "the communication network between the local elite and the peasants" and so on. The text data are converted into the data of social network analysis, and the density and centrality of the network are studied. The data and text data in this paper are based on the reflection of the true situation of the farmers to the tourism, and the social network analysis method graphically and quantifies the relationship between the rural elite and the peasant tourism. Thus, it provides a practical method to open up the farmers' tourism market. The innovation of this paper is to select a more unique angle of view: to study the peasant tourism from the local elite who is closely related to the peasant tourists. The social network density and centrality of the social network are analyzed by selecting the network of the local elite and farmers to communicate on the topic of "tourism", and the results of the study are represented by the method of graphical representation. Based on the graphical and quantitative results, this paper draws a conclusion that the rural elite exerts great influence on the farmers' tourism by its status in the rural society: the tourism cognition of the rural elite promotes the farmers' tourism; The tourism experience of the local elite has a certain information reference to the farmers, that is, it plays a leading role in the farmers' tourism; The communication network between the local elite and the peasants is an important channel for the dissemination of tourism information and has certain practicability for the farmers' tourism marketing.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592;F323.8
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