黑龙江省自驾游市场发展研究
发布时间：2019-01-05 17:43
【摘要】：随着散客化时代的来临，我国旅游业发展的大众旅游阶段特征将更加明显，在全国自驾游蓬勃发展的大背景下，黑龙江省的自驾车旅游也得到进一步的发展，但自驾游理论研究并未充分展开。本文以黑龙江省自驾车旅游市场的发展情况作为研究对象，共分六个部分。绪论，概述了论文研究的背景、目的与意义、国内外自驾游研究综述及案例分析、研究方法与路线。第一章概述了自驾游基础概念及理论，基础概念包括定义、分类、特点、功能、产品分类，支撑理论为休闲经济理论、旅游体验理论和旅游可持续发展理论。第二章进行黑龙江省自驾游市场需求分析，根据问卷调查结果分析黑龙江省自驾游游客相关社会属性及行为特征，总结自驾游发展经验。第三章分析黑龙江省自驾游市场的供给条件，找到其发展面临的问题。第四章通过需求与供给的分析提出黑龙江省自驾游市场发展的策略建议。最后一部分结论，，概况研究的不足之处以及今后工作的方向。
[Abstract]:With the arrival of the age of individualization, the characteristics of the mass tourism stage of tourism development in China will be more obvious. Under the background of the vigorous development of self-driving tourism in the whole country, self-driving tourism in Heilongjiang Province has also been further developed. However, the theoretical study of self-driving travel has not been fully carried out. In this paper, the development of self-driving tourism market in Heilongjiang Province as the research object, a total of six parts. Introduction, this paper summarizes the background, purpose and significance of the research, domestic and foreign self-driving travel research review and case analysis, research methods and routes. The first chapter summarizes the basic concepts and theories of self-driving tourism, including definition, classification, characteristics, functions, product classification, support theory for leisure economy, tourism experience theory and tourism sustainable development theory. The second chapter analyzes the market demand of self-driving tour in Heilongjiang Province, analyzes the social attributes and behavior characteristics of self-driving tourists in Heilongjiang Province, and summarizes the experience of self-driving tourism development. The third chapter analyzes the supply conditions of Heilongjiang self-driving travel market and finds out the problems facing its development. The fourth chapter puts forward the strategic suggestions on the development of self-driving travel market in Heilongjiang province through the analysis of demand and supply. The last part of the conclusion, the shortcomings of the general study and the direction of future work.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
本文编号：2402098
[Abstract]:With the arrival of the age of individualization, the characteristics of the mass tourism stage of tourism development in China will be more obvious. Under the background of the vigorous development of self-driving tourism in the whole country, self-driving tourism in Heilongjiang Province has also been further developed. However, the theoretical study of self-driving travel has not been fully carried out. In this paper, the development of self-driving tourism market in Heilongjiang Province as the research object, a total of six parts. Introduction, this paper summarizes the background, purpose and significance of the research, domestic and foreign self-driving travel research review and case analysis, research methods and routes. The first chapter summarizes the basic concepts and theories of self-driving tourism, including definition, classification, characteristics, functions, product classification, support theory for leisure economy, tourism experience theory and tourism sustainable development theory. The second chapter analyzes the market demand of self-driving tour in Heilongjiang Province, analyzes the social attributes and behavior characteristics of self-driving tourists in Heilongjiang Province, and summarizes the experience of self-driving tourism development. The third chapter analyzes the supply conditions of Heilongjiang self-driving travel market and finds out the problems facing its development. The fourth chapter puts forward the strategic suggestions on the development of self-driving travel market in Heilongjiang province through the analysis of demand and supply. The last part of the conclusion, the shortcomings of the general study and the direction of future work.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7
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