旅游地居民感知度、满意度对其旅游态度的影响机制——以张家界为例

发布时间：2019-01-05 20:31

【摘要】：基于国内外旅游研究基础,文章以湖南张家界为例,采用李克特量表法对问卷调查的结果进行统计分析,在对旅游地居民感知度、满意度分析基础上,建立结构方程模型,剖析旅游地居民感知度与满意度及其对旅游态度的影响机制。研究结果表明:旅游地居民的旅游感知度对其在旅游经济效益方面的态度影响显著;居民的旅游满意度对旅游文化设施建设方面的态度具有显著影响;而感知度和满意度对其旅游发展和游客满意度的态度影响甚微。因此,当地旅游局应该充分考虑旅游地居民诉求,对旅游经济收益合理分配,提高居民满意度,创造有当地特色的旅游文化,加大力度建设旅游设施;同时提高居民对旅游产业未来发展和游客满意度的重视度。
[Abstract]:Based on the domestic and foreign tourism research foundation, this paper takes Zhangjiajie, Hunan province as an example, carries on the statistical analysis to the questionnaire survey result by using the Likert scale method, establishes the structure equation model on the basis of the analysis of the residents' perception and satisfaction of the tourist destination. This paper analyzes the perception and satisfaction of residents in tourist destination and its influence mechanism on tourism attitude. The results show that the tourism perception of tourism residents has a significant impact on their attitude towards tourism economic benefits, and the tourism satisfaction of residents has a significant impact on the attitude of tourism cultural facilities construction. However, perception and satisfaction have little effect on tourism development and tourist satisfaction. Therefore, the local tourism bureau should fully consider the demands of the residents of the tourist destination, rationally distribute the economic benefits of tourism, improve the satisfaction of the residents, create the tourism culture with local characteristics, and strengthen the construction of tourism facilities. At the same time, residents should pay more attention to the future development of tourism industry and tourist satisfaction.
【作者单位】：吉首大学商学院;
【基金】：国家自然科学基金项目(41261024) 生态旅游湖南省重点实验室开放基金项目(JDSTLY201209)
【分类号】：F592.7

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