旅游APP的个性化现状研究及发展分析

发布时间：2019-01-18 15:05

【摘要】：在经济新常态下,旅游业异军突起。在我国经济发展中一直扮演着举足轻重的角色。一直以来尤其是在移动互联网的快速性、实时性、丰富性和便捷性等的优势下,与互联网的完美结合,更是使其实现了爆炸式的增长。旅游者们,在网上订票,订酒店,查路线,查攻略,为旅游者们带来了极大的方便。但是,在旅游发展新时期中,旅游年龄结构在经过这些年的发展中已经发生了怎样的转变?经济的发展对旅游者的消费行为产生了怎样的变化?各大旅游网站的兴起,虽然在网站产生的流量较大,但提供的服务同质化严重,又如何发现新的结合点促进旅游实现持续强劲发展?旅游者在旅行中美食,景点风景及风土人情等会产生大量数据,但这种宝贵的资源一直都是被人们忽视的。怎样利用这种资源,并让其实现规模经济发展呢?带着这些问题,又根据这些年各种数据的整合,开始我们的分析和研究。
[Abstract]:Under the new normal state of economy, tourism has suddenly emerged. In China's economic development has been playing a pivotal role. Especially in the rapid, real-time, richness and convenience of the mobile Internet, the perfect combination with the Internet has made it achieve explosive growth. Tourists, booking tickets, hotels, routes and strategies on the Internet have brought great convenience to tourists. However, in the new period of tourism development, how has the age structure of tourism changed after these years of development? How does the development of economy change the consumption behavior of tourists? The rise of major tourism websites, although the traffic generated in the site is large, but the services provided are serious homogeneity, how to find new points of convergence to promote the sustained and strong development of tourism? Tourists can produce a lot of data on food, scenic spots, local customs and so on, but this valuable resource has always been ignored. How can we use this resource and allow it to achieve economies of scale? With these problems, and based on the integration of data over the years, we began our analysis and research.
【作者单位】：山东师范大学管理科学与工程学院;

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