苏州乡村休闲旅游产品开发研究

发布时间：2019-02-21 20:05

【摘要】：19世纪,随着工业化的发展,城市化进程加快,乡村旅游在欧洲起源并得到发展。中国的乡村旅游于上个世纪八十年代开始,经过将近三十年的发展,乡村旅游在农村产业结构调整、农村社会发展、地区旅游产业优化与调整中发挥着重要的作用。苏州作为一座农业经济发达城市,拥有丰富的乡村旅游资源,对苏州乡村旅游产品进行进一步的研究与开发,不仅可以丰富整个苏州旅游业的内涵,也为促进苏州社会主义新农村建设拓宽思路。本文查阅大量的文献资料,从论题研究的背景和意义着手,分析了苏州乡村休闲旅游产品开发所依托的资源及已经形成的开发模式,对苏州开发乡村休闲旅游产品进行了SWOT分析,提出了苏州在开发乡村休闲旅游产品中所存在的问题,最后探讨出苏州发展苏州乡村休闲旅游的对策和建议。全文共五部分：第一部分绪论先阐述了本研究的背景和意义,介绍了本研究的内容和方法以及论文框架；第二部分分析了苏州休闲旅游发展的背景及意义。第三部分阐述了苏州乡村休闲旅游发展的现状,第四部分,对苏州发展乡村休闲旅游产品的优势、劣势、机遇和挑战进行分析,提出苏州在乡村休闲旅游产品开发中存在的问题。最后,在前期分析的基础之上,提出苏州乡村休闲旅游产品开发的策略。本文的研究是在搜集前人研究成果,掌握本研究研究前沿动态的基础之上,以实证分析和规范分析相结合,通过网上查询、实地调研、图书资料查询的基础之上,运用资源学、经济学、市场营销学、旅游规划学和管理学的相关知识在撰写本篇论文。通过本研究,旨在发现苏州乡村旅游产品开发中存在的问题,为苏州开发乡村休闲旅游产品提供借鉴意见,丰富整个苏州旅游产品市场。
[Abstract]:In the 19 th century, with the development of industrialization and the acceleration of urbanization, rural tourism originated and developed in Europe. Rural tourism in China began in the eighties of last century. After nearly 30 years of development, rural tourism plays an important role in the adjustment of rural industrial structure, the development of rural society, and the optimization and adjustment of regional tourism industry. As a developed city with agricultural economy, Suzhou has abundant rural tourism resources. Further research and development of Suzhou rural tourism products can not only enrich the connotation of Suzhou tourism. Also for the promotion Suzhou socialism new countryside construction broadens the train of thought. From the background and significance of the research on the topic, this paper analyzes the resources and the development model of Suzhou rural leisure tourism products. This paper makes a SWOT analysis on the development of rural leisure tourism products in Suzhou, puts forward the problems existing in the development of rural leisure tourism products in Suzhou, and finally discusses the countermeasures and suggestions for Suzhou to develop rural leisure tourism in Suzhou. The first part introduces the background and significance of this study, introduces the content, method and framework of this study; the second part analyzes the background and significance of Suzhou leisure tourism development. The third part expounds the present situation of the development of rural leisure tourism in Suzhou. The fourth part analyzes the advantages, disadvantages, opportunities and challenges of the development of rural leisure tourism products in Suzhou. The problems existing in the development of rural leisure tourism products in Suzhou are put forward. Finally, on the basis of the previous analysis, the development strategy of Suzhou rural leisure tourism products is put forward. The research of this paper is on the basis of collecting previous research results, mastering the dynamic of this research frontier, combining empirical analysis with normative analysis, using resource science on the basis of online inquiry, field investigation, and books and materials inquiry. Knowledge of economics, marketing, tourism planning and management is in this paper. The purpose of this study is to find out the problems existing in the development of rural tourism products in Suzhou, to provide reference for the development of rural leisure tourism products in Suzhou, and to enrich the whole market of tourism products in Suzhou.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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