山东省主题公园开发现状与对策研究

发布时间：2019-02-25 08:20

【摘要】：主题公园这一人造景观，从第一个真正意义主题公园——迪斯尼诞生以来，就在全球的范围掀起了主题公园热，这一热潮从美国传到欧洲、日本、中国等地。近年来，国内主题公园的迅猛发展引起了广泛关注，也成为学术界研究的焦点问题之一。由于各地跟风建设，，主题公园的开发面临投资巨大、盲目开发等一系列问题，国家出台了相关政策开始规范主题公园的建设。山东省近年来多处大型主题公园拔地而起，面对有限的市场状况和本区相同产品的竞争，这些主题公园的发展面临严重考验。本文通过对国内外主题公园发展历程的回顾，主题公园开发理论的研究，分析了当前山东省主题公园的开发局面，针对山东自身状况提出了一些探索性的发展对策，以期对当前主题公园的规范与开发具有借鉴意义。全文分为五个部分。第一部分为导入部分，阐述了主题公园的研究背景及国内外相关研究进展；第二部分梳理了主题公园的基础理论和开发理论，对主题公园的定义、分类进行了界定，提出并探讨了主题公园在开发过程中的影响要素和开发模式，不同地区的主题公园设计者和开发者们应依其自身优势开发，切不可盲目建设，这些相关理论的提出为山东主题公园当前与今后的发展奠定了理论基础；第三部分主讲当前山东省主题公园的开发现状与规律的探析。以山东省主题公园开发条件入手，在梳理山东省3A级及以上和具有代表性主题公园的基础上，提出了当前山东省主题公园具有投资规模发展迅速、投资产品类型以科技产业类与现代游乐园居多、投资地域范围围绕济南、青岛两大经济龙头的开发规律；基于山东省海洋主题公园的实地调查及问卷研究，利用定量分析与实证分析相结合的方法，更好的论证了山东主题公园在发展中的概况与问题；第四部分阐述了山东主题公园开发中的问题，即当前山东主题公园发展的限制影响因素有主题公园数量多精品少、项目雷同、市场竞争、宣传匮乏、盈利单一等；第五部分，在以上的分析的基础上，从政府、品牌、市场、产业链、宣传、经营等方面提出了对今后山东主题公园可持续发展的对策。
[Abstract]:Since the birth of Disney, the man-made landscape of theme parks, theme parks have become popular in the world, spreading from the United States to Europe, Japan, China and so on. In recent years, the rapid development of domestic theme parks has attracted extensive attention and has become one of the focuses of academic research. Due to the construction of the theme park, the development of the theme park is faced with a series of problems, such as huge investment, blind development, and so on, so the government has issued relevant policies to start standardizing the construction of the theme park. In recent years, many large-scale theme parks in Shandong Province have emerged from the ground. Facing the limited market situation and the competition of the same products in this area, the development of these theme parks is facing a serious test. By reviewing the development course of theme parks at home and abroad and studying the development theory of theme parks, this paper analyzes the current development situation of theme parks in Shandong Province, and puts forward some exploratory development countermeasures in view of Shandong's own situation. With a view to the current theme park norms and development has reference significance. The full text is divided into five parts. The first part is the introduction part, elaborated the theme park research background and the domestic and foreign related research progress; The second part combs the basic theory and the development theory of the theme park, defines the definition and classification of the theme park, and puts forward and discusses the influence factors and the development mode of the theme park in the process of development. The designers and developers of theme parks in different regions should develop according to their own advantages and must not build blindly. These related theories have laid a theoretical foundation for the current and future development of Shandong theme parks. The third part focuses on the current development of theme parks in Shandong Province. Based on the development conditions of theme parks in Shandong Province, and on the basis of combing the 3A grade and above and representative theme parks in Shandong Province, the paper puts forward that the theme parks in Shandong Province have a rapid development of investment scale. The type of investment products is mainly science and technology industry and modern amusement park, and the regional scope of investment revolves around the development laws of Jinan and Qingdao two major economic leaders; Based on the field investigation and questionnaire research of Shandong Ocean theme Park, this paper uses the method of quantitative analysis and empirical analysis to better demonstrate the general situation and problems in the development of Shandong theme Park; The fourth part expounds the problems in the development of Shandong theme park, that is, the limiting factors of the development of Shandong theme park are the number of theme parks, the number of fine products, the same projects, market competition, lack of publicity, single profit, etc. The fifth part, on the basis of the above analysis, puts forward the countermeasures for the sustainable development of Shandong theme park from the aspects of government, brand, market, industry chain, propaganda, management and so on.
【学位授予单位】：曲阜师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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