试论国内茶文化养生旅游的市场开发路径
发布时间：2019-03-06 09:21
【摘要】：茶文化养生旅游是当今文化旅游的热点,越来越多的茶文化景区投入到了茶文化养生旅游基地的打造中,比如武夷山、安溪凤山、漳浦盘陀等著名的茶园景区都先后开创了茶文化养生旅游新模式。但是,盲目开发、不科学的设计而引发的环境问题也随之而来。本文从养生旅游的概念着手,对国内开展茶文化养生旅游的意义进行了阐析,最后从三个方面阐述了国内茶文化养生旅游的市场开发路径。
[Abstract]:Tea culture health tourism is the hot spot of culture tourism nowadays, more and more tea culture scenic spots have been invested in the construction of tea culture health tourism base, such as Wuyi Mountain, Anxi Fengshan, Zhangpu Pantuo and other famous tea garden scenic spots have created a new model of tea culture health tourism. However, the environmental problems caused by blind development and unscientific design also follow. Based on the concept of health-preserving tourism, this paper analyzes the significance of tea culture tourism in China. At last, it expounds the market development path of tea culture health-preserving tourism in China from three aspects.
【作者单位】： 三峡旅游职业技术学院;
【分类号】：F592.6;TS971
，
本文编号：2435400
[Abstract]:Tea culture health tourism is the hot spot of culture tourism nowadays, more and more tea culture scenic spots have been invested in the construction of tea culture health tourism base, such as Wuyi Mountain, Anxi Fengshan, Zhangpu Pantuo and other famous tea garden scenic spots have created a new model of tea culture health tourism. However, the environmental problems caused by blind development and unscientific design also follow. Based on the concept of health-preserving tourism, this paper analyzes the significance of tea culture tourism in China. At last, it expounds the market development path of tea culture health-preserving tourism in China from three aspects.
【作者单位】： 三峡旅游职业技术学院;
【分类号】：F592.6;TS971
，
本文编号：2435400
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