主题公园游客满意度的多维度影响因素研究——以中华恐龙园为例

发布时间：2019-03-16 18:09

【摘要】：游客满意度评价是旅游研究的热点问题,惯常思维下往往被视为一个"经济问题",事实上游客满意度评价同样是一个"地理问题"。主题公园作为一种人工构筑的旅游吸引物,有效突破了传统旅游资源的开发模式,然而,当前游客满意度的研究尚未完全兼顾主题公园的特殊性。通过构建主题公园游客满意度指标体系,将游客满意度分为情感表达维度、旅游功能维度、场所环境维度、主题价值维度、负面评价维度,借助中华恐龙园的实证研究,探讨主题公园游客满意度的多维度影响因素。运用偏最小二乘法进行回归分析,得出"各个维度对中华恐龙园游客满意度的影响重要性由大到小依次为情感表达维度、负面评价维度、主题价值维度、旅游功能维度、场所环境维度"的结论。通过对主题公园游客满意度多维度的设计和思考,打破传统测量系统中更多的关注旅游功能维度的简约化测评局限,兼顾了游客情感层面和负面评价层面等相关指标的设计。同时,基于中华恐龙园游客满意度测评分析,探讨了中华恐龙园游客管理理念和模式的空间扩散意义。
[Abstract]:The evaluation of tourist satisfaction is a hot issue in tourism research. It is often regarded as an "economic problem" under the habitual thinking. In fact, the evaluation of tourist satisfaction is also a "geographical problem". Theme park, as a kind of artificial tourist attraction primer, has effectively broken through the traditional tourism resources development mode. However, the current study of tourist satisfaction has not fully taken into account the particularity of theme park. Through the construction of the theme park tourist satisfaction index system, the tourist satisfaction is divided into emotional expression dimension, tourism function dimension, place environment dimension, theme value dimension, negative evaluation dimension, with the help of the empirical study of China Dinosaur Garden. This paper discusses the multi-dimensional influencing factors of tourist satisfaction in theme parks. Using partial least square method to carry on regression analysis, it is concluded that "the importance of each dimension to tourists' satisfaction of China Dinosaur Garden is the emotion expression dimension, the negative evaluation dimension, the theme value dimension, the tourism function dimension, in turn, the importance of each dimension to the tourists' satisfaction in China Dinosaur Garden." The conclusion of the environmental dimension of the place. Through the multi-dimensional design and thinking of theme park tourist satisfaction, it breaks through the traditional measurement system pay more attention to the limitation of simplified evaluation of tourism function dimension, and takes into account the design of related indexes such as tourists' emotional level and negative evaluation level. At the same time, based on the evaluation and analysis of tourists' satisfaction degree in China Dinosaur Garden, this paper discusses the significance of spatial diffusion of tourist management concept and mode in China Dinosaur Garden.
【作者单位】：南京财经大学工商管理学院;
【基金】：校级研究生创新研究课题“主题公园游客满意度的多维度影响因素研究” 国家自然科学基金项目“主题公园旅游空间的生长及其空间外部性研究:以常州市环球恐龙城为例”(41201136) 旅游业青年专家培养计划项目(TYEPT201423)
【分类号】：F592.7

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