移动信息环境下的旅游者个性化信息服务需求

发布时间：2019-03-19 21:18

【摘要】：由于我国经济的迅猛发展,人们的生活水平也得到快速的进步,旅游也日益成为人们日常生活中不可或缺的一部分。人们日常生活中也都使得旅游这一精神满足部分成为人们生活中重要的一部分,旅游研究也日趋深入,对旅游者行为研究也逐渐成为旅游研究的一个重要组成部分。传统的旅游服务在当代已经不能满足旅游者的需求,旅游者对旅游信息的个性化服务要求也随之增长。特别是在当下的信息化时代,信息在人们的日常生活中无所不在,而这些信息影响了人们的许多决定。与此同时,网络的发展和移动设备功能的不断强大,移动终端如手机、iPad、无线笔记本电脑等的普遍应用,不仅促进了移动服务,而且它使旅游者在旅游中可以更好地享用个性化信息服务。旅游者通过各种移动终端获取个性化信息服务,可以解决其吃、住、行、游、购、娱各个旅行要素中会面临的问题。本研究试图对旅游者个性化信息服务需求的研究,与移动网络发展、情报学、经济学、以及消费者行为相结合,提出一些建设性意见,特别是对相关旅游者、旅行社、旅游公司等一些行业管理者,使得他们能够在这些意见的基础上总结经验,为以后相关信息的发展做出合理化的意见。本文在大量汲取前人对文章研究的基础上,提出了移动信息环境下的旅游者个性化信息服务研究的概念,就是旅游者在当今移动信息环境下,特别是在3G、4G网络环境下,旅游者通过移动智能终端如智能手机、iPad等对旅途中所遇到的各种问题通过这些智能载体的求助,能够迅速解决面临的各式各样的问题。本文在旅游者旅游行为与旅游决策、旅游动机的一些文献理论基础上,提出在以移动信息环境下的旅游者个性化信息服务为因变量,以搜寻成本、产品知识、感知风险、感知收益、网络信任为自变量,建立相关模型,并提出相关假设。最后通过大量的现场和网络问卷调查,用SPSS19.0统计分析,分析所有的数据后,得出个性化信息服务需求的发展趋势,由此提出相关意见与建议。研究结果发现：人口统计变量中的性别、年龄、受教育程度、职业、每年出游次数都对移动信息环境下的旅游者个性化信息服务产生显著的差异；产品知识、感知收益、网络信任对移动信息环境下的旅游者个性化信息需求有显著的正向影响；搜寻成本、感知风险对移动信息环境下的旅游者个性化信息需求有显著的负向影响。本文的主要贡献在于丰富了对移动信息环境下的旅游者个性化信息需求的研究,分析并验证了影响移动信息环境下的旅游者个性化信息需求的因素；在旅游者根据移动信息环境下的旅游者个性化信息服务需求的具体内容与影响因素的基础上,从用户角色与服务机构角色两个角度,提出了相关意见与建议。不足之处在于研究样本以及研究范围上存在一定的限制性,另外最后,本文提出对未来研究的一些建议和方向。
[Abstract]:Because of the rapid development of our country's economy, people's living standards have also made rapid progress, and tourism is becoming an indispensable part of people's daily life. The people's daily life also makes the spirit of tourism satisfy some of the important part of people's life, and the study of tourism is becoming more and more deeply, and the study on the behavior of tourists has become an important part of the study of tourism. The traditional tourism service can not meet the needs of the tourists in the present time, and the demand of the tourists to the individual service of the tourism information also increases. Especially in the current information age, the information is omnipresent in people's daily life, and the information has affected many decisions of people. At the same time, the development of the network and the ever-increasing function of mobile devices, mobile terminals such as mobile phones, iPads, wireless laptops and the like, not only promote the mobile service, but also make the tourists better enjoy the personalized information service in the tourism. Through various mobile terminals, the tourists can obtain the personalized information service, and can solve the problems that the tourists face in the various travel factors of the food, the living, the line, the tour, the purchase and the tour. In this study, we try to study the demand of personalized information service for tourists, and combine with the development of mobile network, information science, economics, and consumer behavior, and put forward some constructive suggestions, in particular to some industry managers, such as related tourists, travel agencies and tourism companies. So that they can sum up the experience on the basis of these opinions and make rational comments on the development of relevant information in the future. Based on the research of the article, this paper puts forward the concept of the research on the personalized information service of the tourists in the mobile information environment, which is that the tourists are in the current mobile information environment, especially in the 3G and 4G network environment. "With the help of these intelligent carriers through the help of these intelligent carriers, the tourists can quickly solve all kinds of questions facing them through the help of these intelligent carriers through mobile intelligent terminals, such as smart phones and iPads." In this paper, on the basis of some literature theories of tourist behavior and tourism decision-making and tourism motivation, this paper puts forward that the individual information service of the tourists in the mobile information environment is the dependent variable, so as to search for cost, product knowledge, perceived risk, perceived income and network trust as self-change. quantity, establish relevant model, and put forward related false At last, through a large number of field and network questionnaires, using the SPSS19.0 statistical analysis and analyzing all the data, the development trend of the personalized information service demand is obtained, and the relevant opinions and construction are put forward. The results of the study found that the sex, age, education level, occupation and number of trips in the demographic variables have significant differences in the personalized information service of the tourists in the mobile information environment. As a result, the network trust has a significant positive impact on the demand of the individual information of the tourists in the mobile information environment, and the search cost and the perceived risk have a significant negative effect on the demand of the individual information of the tourists in the mobile information environment The main contribution of this paper is to enrich the research, analysis and verification of the individual information demand of the tourists in the mobile information environment. On the basis of the specific content and the influence factors of the individual information service demand of the tourists in the mobile information environment, the author puts forward the relevant opinions from the two angles of the role of the user and the role of the service organization The deficiency is that there is a certain restriction on the research sample and the scope of the study. In addition, some suggestions for future research are put forward.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592

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