山地景区标识解说系统效度对游客安全感的影响研究

发布时间：2019-04-21 16:27

【摘要】：标识解说系统是山地景区的重要组成部分,是将山地景区与游客连接起来的重要媒介。山地景区旅游资源复杂多样、景区地处偏远、道路复杂,再加上游客对陌生环境有一个摸索和适应的过程,这就凸显了山地景区标识解说系统在游客游览过程中的重要作用。现有探讨标识解说系统与游客感知之间关系的研究,主要集中在标识解说系统效度与游客满意度、游客认同感和游客重游之间的关系上,但是对标识解说系统对游客感知产生影响的内在作用机制没有做深入探讨。通过文献分析,可以发现标识解说系统效度对游客面临的潜在威胁感知程度、情绪变化、知识获得水平等与游客安全感密切相关的因素具有内在联系,因而期望通过实证研究的方法证实山地景区标识解说系统效度与游客安全感之间存在显著的相关关系,进而为充实景区游客感知层面的研究提供实证支持。本文首先阐述了研究背景、研究意义以及研究框架和创新点,初步探究整体研究思路。在文献综述部分,对景区解说系统的起源、分类、功能进行了归纳总结,并重点对山地景区标识解说系统进行了评述;同时,对游客安全感的内涵和维度进行了分析,初步探明了山地景区标识解说系统效度与游客安全感之间的内在作用机制。在文献综述和理论基础的支持下,本文进行了大胆假设并构建了标识解说系统效度、游客控制感和游客安全感三个潜在变量之间的假设模型。为验证假设关系,参照了各潜在变量的成熟量表,同时根据研究目的对现有量表进行了相应调整,通过问卷发放、收集和统计,最后运用实证的方法对假设关系进行了检验。研究最终得到如下结论:第一,山地景区标识解说系统效度可提取出安全警示系统效度、空间导引系统效度、吸引物解说系统效度三个维度,标识解说系统效度对游客安全感具有显著正向影响;第二,标识解说系统效度对游客控制感具有显著正向影响;第三,游客控制感对游客安全感具有显著正向影响;第四,游客控制感在标识解说系统效度和游客安全感的关系之间起到中介作用。最后通过对研究结论深层次含义的分析,对提高山地景区标识解说系统效度给出了合理化建议。
[Abstract]:The identification and interpretation system is an important part of mountain scenic spots and an important medium connecting mountain scenic spots with tourists. The tourism resources of mountain scenic spots are complex and diverse, the scenic spots are located in remote areas, and the roads are complex. In addition, tourists have a process of exploring and adapting to strange environments, which highlights the important role of the mountain scenic spot marking and interpretation system in the process of tourists' visit. The existing research on the relationship between the identification interpretation system and tourists' perception mainly focuses on the relationship between the validity of the identification interpretation system and the tourist satisfaction, the tourist identity and the tourist revisit. However, there is no in-depth discussion on the internal mechanism of the impact of the identification interpretation system on tourists' perception. Through literature analysis, it can be found that the validity of the identification interpretation system has an inherent relationship with the factors closely related to the tourists' sense of security, such as the perceived degree of potential threat, the change of emotion, the level of knowledge acquisition and so on. Therefore, it is expected that there is a significant correlation between the validity of the system and tourists' sense of security through the empirical study, which will provide empirical support for the study of tourists' perception of scenic spots. First, this paper expounds the research background, research significance, research framework and innovation, and explores the overall research ideas. In the part of literature review, the author summarizes the origin, classification and function of the scenic area interpretation system, and mainly comments on the mountain scenic spot marking interpretation system. At the same time, the connotation and dimension of tourist sense of security are analyzed, and the intrinsic mechanism between the validity of the interpretation system of mountain scenic spots and the tourists' sense of security is preliminarily explored. With the support of literature review and theoretical basis, this paper makes bold assumptions and constructs a hypothetical model between the three potential variables, namely, the validity of the identification interpretation system, the sense of control of tourists and the potential variables of tourist sense of security. In order to verify the hypothetical relationship, we refer to the maturity scale of each potential variable, and adjust the existing scale according to the purpose of the study. Finally, we test the hypothetical relationship by means of questionnaire, collection and statistics, and finally, the empirical method is used to test the hypothetical relationship. The conclusions are as follows: first, the system validity of mountain scenic spot identification can be extracted from three dimensions: safety warning system validity, space guidance system validity and attraction interpretation system validity. The validity of the identification interpretation system has a significant positive effect on tourists' sense of security. Second, the validity of the identification interpretation system has a significant positive impact on the sense of control of tourists, third, the sense of control of tourists has a significant positive impact on the tourist sense of security. Fourthly, the sense of control plays an intermediary role in the relationship between the validity of the identification interpretation system and the tourist sense of security. Finally, through the analysis of the deep meaning of the research conclusion, some reasonable suggestions are given to improve the validity of the interpretation system of mountain scenic spots.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.7

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