中国出境旅游消费研究
发布时间：2019-05-18 14:52
【摘要】：近年来,随着中国改革开放的进程不断加快,国内经济实力得到迅猛的提升,居民的日常生活进一步改善,需求更加多元化。伴随经济的发展和政策的放松,出境旅游市场得到快速发展,旅游人次逐年增加,出境旅游消费成了人民满足自身需求的热潮,我国接连成为世界出境旅游消费第一大国。在此背景下,本文以“中国出境旅游消费的发展现状、影响及原因”为研究对象,采取文献分析法和调查问卷法,并综合运用消费、动机和旅游运动流理论。本文主要从两个角度出发分析,第一是基于调查问卷基础上的微观角度,通过设置和发布的调查问卷得出关于出境旅游的消费者特征、旅游动机和境外的消费结构最直接的数据。另一个角度是比较宏观的角度,将出境旅游的发展归纳划分为不同的阶段,梳理出有关政策,结合现阶段我国出境旅游政策相对宽松的环境,从目的地、人次、客源地等角度对其研究,同时对出境旅游消费的现状、发展的意义和对经济的不利影响进行分析。综合两个角度得到的数据和结果,分析出境旅游产生的境外高消费现象的原因,从而有针对性的给出建议,在合理的范围内引导消费回流,促进国内旅游市场和经济的发展。本文的创新之处在于,从两个角度对出境旅游消费进行分析——微观的消费者角度和宏观的国家角度,结合了文献和报告中的数据,同时设置和发布调查问卷,直观详细的分析出境旅游消费,从而有针对性的给出建议。
[Abstract]:In recent years, with the acceleration of the process of reform and opening up in China, the domestic economic strength has been rapidly improved, the daily life of residents has been further improved, and the demand has become more diversified. With the development of economy and the relaxation of policies, the outbound tourism market has developed rapidly, and the number of tourists has increased year by year. The consumption of outbound tourism has become an upsurge for people to meet their own needs, and China has become the largest country of outbound tourism consumption in the world one after another. Under this background, this paper takes "the present situation, influence and reason of China's outbound Tourism consumption" as the research object, adopts the method of literature analysis and questionnaire, and makes comprehensive use of the theory of consumption, motivation and tourism movement flow. This paper mainly analyzes from two angles. First, based on the micro point of view of the questionnaire, the consumer characteristics of outbound tourism are obtained through the questionnaire set up and issued. The most direct data on tourism motivation and overseas consumption structure. On the other hand, from a relatively macro point of view, the development of outbound tourism is divided into different stages, and the relevant policies are sorted out. Combined with the relatively loose environment of China's outbound tourism policy at this stage, from the destination to the number of people, This paper studies it from the point of view of tourist source, and analyzes the present situation of outbound tourism consumption, the significance of development and the adverse impact on economy. Based on the data and results obtained from the two angles, this paper analyzes the causes of the phenomenon of high consumption abroad caused by outbound tourism, and then gives some suggestions to guide the return of consumption within a reasonable range and promote the development of domestic tourism market and economy. The innovation of this paper lies in the analysis of outbound tourism consumption from two angles-micro consumer perspective and macro national point of view, combining the data in the literature and report, and setting up and publishing questionnaires at the same time. Intuitionistic and detailed analysis of outbound tourism consumption, so as to give targeted suggestions.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592
[Abstract]:In recent years, with the acceleration of the process of reform and opening up in China, the domestic economic strength has been rapidly improved, the daily life of residents has been further improved, and the demand has become more diversified. With the development of economy and the relaxation of policies, the outbound tourism market has developed rapidly, and the number of tourists has increased year by year. The consumption of outbound tourism has become an upsurge for people to meet their own needs, and China has become the largest country of outbound tourism consumption in the world one after another. Under this background, this paper takes "the present situation, influence and reason of China's outbound Tourism consumption" as the research object, adopts the method of literature analysis and questionnaire, and makes comprehensive use of the theory of consumption, motivation and tourism movement flow. This paper mainly analyzes from two angles. First, based on the micro point of view of the questionnaire, the consumer characteristics of outbound tourism are obtained through the questionnaire set up and issued. The most direct data on tourism motivation and overseas consumption structure. On the other hand, from a relatively macro point of view, the development of outbound tourism is divided into different stages, and the relevant policies are sorted out. Combined with the relatively loose environment of China's outbound tourism policy at this stage, from the destination to the number of people, This paper studies it from the point of view of tourist source, and analyzes the present situation of outbound tourism consumption, the significance of development and the adverse impact on economy. Based on the data and results obtained from the two angles, this paper analyzes the causes of the phenomenon of high consumption abroad caused by outbound tourism, and then gives some suggestions to guide the return of consumption within a reasonable range and promote the development of domestic tourism market and economy. The innovation of this paper lies in the analysis of outbound tourism consumption from two angles-micro consumer perspective and macro national point of view, combining the data in the literature and report, and setting up and publishing questionnaires at the same time. Intuitionistic and detailed analysis of outbound tourism consumption, so as to give targeted suggestions.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592
【参考文献】
相关期刊论文 前10条
1 石英华;梁强;;我国居民境外消费现状及消费回流的影响分析[J];财经智库;2016年04期
2 周文;倪瑛;常t旁，
本文编号：2480102
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