旅游业游客信任体系的建构
发布时间：2019-06-01 07:17
【摘要】：对于我国旅游业的发展来说,构建游客信任体系的重要性日益凸显。如果说游客满意是一种价值判断的话,那么游客信任则是游客满意不断积累后的具体结果和行为化,它至少包括三方面的内涵,即游客对旅游景区认知层面、情感层面和行为层面的信任。获取游客信任不仅能提高游客的忠诚度,而且能有效地降低旅游景区成本,提升旅游景区的形象。游客信任体系的建构应从景区形象、游客预期、游客感知质量、游客感知价值、游客承诺、游客忠诚、游客抱怨等七个方面着手,各旅游景区应当根据这个模型构建属于自己的游客信任体系,同时还要注意三个问题,即树立以游客为中心的经营理念、为游客提供个性化的旅游服务和旅游体验、要有品牌和形象意识。
[Abstract]:For the development of tourism in our country, the importance of constructing tourist trust system is becoming more and more prominent. If tourist satisfaction is a kind of value judgment, then tourist trust is the concrete result and behavior after the accumulation of tourist satisfaction, which includes at least three connotations, that is, tourists' cognition of scenic spots. Trust at the emotional and behavioral levels. Obtaining tourist trust can not only improve the loyalty of tourists, but also effectively reduce the cost of scenic spots and enhance the image of scenic spots. The construction of tourist trust system should start from seven aspects: scenic spot image, tourist expectation, tourist perceived quality, tourist perceived value, tourist commitment, tourist loyalty, tourist complaint and so on. According to this model, each scenic spot should construct its own tourist trust system, and at the same time, it should also pay attention to three problems, that is, to establish a tourist-centered business concept and to provide tourists with personalized tourism services and tourism experience. We should have a sense of brand and image.
【作者单位】： 南阳师范学院文学院;
【基金】：国家旅游局规划项目“基于公共服务的红色旅游发展研究”(13TAAG016)
【分类号】：F592
，
本文编号：2490084
[Abstract]:For the development of tourism in our country, the importance of constructing tourist trust system is becoming more and more prominent. If tourist satisfaction is a kind of value judgment, then tourist trust is the concrete result and behavior after the accumulation of tourist satisfaction, which includes at least three connotations, that is, tourists' cognition of scenic spots. Trust at the emotional and behavioral levels. Obtaining tourist trust can not only improve the loyalty of tourists, but also effectively reduce the cost of scenic spots and enhance the image of scenic spots. The construction of tourist trust system should start from seven aspects: scenic spot image, tourist expectation, tourist perceived quality, tourist perceived value, tourist commitment, tourist loyalty, tourist complaint and so on. According to this model, each scenic spot should construct its own tourist trust system, and at the same time, it should also pay attention to three problems, that is, to establish a tourist-centered business concept and to provide tourists with personalized tourism services and tourism experience. We should have a sense of brand and image.
【作者单位】： 南阳师范学院文学院;
【基金】：国家旅游局规划项目“基于公共服务的红色旅游发展研究”(13TAAG016)
【分类号】：F592
，
本文编号：2490084
本文链接：https://www.wllwen.com/guanlilunwen/lvyoujiudianguanlilunwen/2490084.html
